ProTek Watch Brand Launches, Named Official Watch of the US Marines Corps

Corte Madera, CA – Summer 2022 – Time Concepts introduces ProTek, its new brand of tritium tactical watches, from the Former Owner and Founder of Luminox, Barry Cohen. Stemming from the successful history of Luminox, ProTek is designed for a similar core group that includes Law Enforcement, SWAT, Tactical, Military, Special Forces, Fire Fighters, and First Responders.

The no-excuses brand is “Rugged at Heart ” and built to handle what life demands in any environment, lending credence to the tag line … “All Terrain Watches.”  All watches are manufactured in a spotless assembly facility that has safeguards in place to ensure excellence in manufacturing quality timepieces, with an air filtration system that cleans the air inside, equivalent to an ISO7 clean-room standard.

ProTek proudly announces it has been named an Official Watch of the United States Marines Corps. ProTek watches were submitted to the USMC for review and analysis and were approved as an Official Watch of the USMC based on the accuracy, durability and superior ProGlo™ illumination that make these ideal timepieces to serve Marines in the line of duty, and in their daily lives, but are also ideal for anyone living an active outdoor lifestyle.

Designed in Switzerland, ProTek is an American watch brand, conceived and manufactured with the best quality components available to ensure years of problem-free wear with no issues.  The Carbon Composite Dive Series uses a carbon composite case with tight 60-click unidirectional rotating bezel with stainless steel screw case back and screw crown that confers 300 meters of water resistance, and is fitted with sapphire crystals with antireflective coatings, and dependable Japanese quartz movements with 10-year batteries. The lightweight watches employ superior self-powered Swiss tritium illumination, enabling them to glow continuously for 25 years, providing time-at-a-glance visibility in any light condition including complete darkness, and come on comfortable genuine rubber straps with signature buckles. The ProTek Carbon Composite Case Dive Series is the first of three series in the launch collection, with all set to begin shipping in July.

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ProTek launches with three series – a Carbon Composite Case dive series (The Carbon Series), a Steel dive series (The Steel Series), and a Titanium field series (The Titanium Series), with straps in genuine rubber or specially treated waterproof leather. Four other series are in development as well for later release.  “This is a very exciting launch for us as it brings us back to our roots making watches for some of our toughest heroes, using the same unsurpassed self-powered illumination I pioneered with my former brand, so I’m back in “my lane” so to speak,” said Barry Cohen, Managing Partner of Time Concepts. “Our brand name defines us with ‘Pro’ meaning made for professionals, and ‘Tek’ signifying our superior self-powered illumination technology. In a bit of a word pun, ProTek watches were conceived and created for those that “protect” us, and since they’re Rugged at Heart, they’re able to withstand the rigors of an active, demanding lifestyle. We are very proud to have been designated as an Official Watch of the U.S. Marine Corps which seems a great fit since they are among the most elite protectors.”

The ProTek brand combines superior quality in components used and its manufacturing processes with reasonable pricing in watches ideally suited to the active outdoor enthusiast. The Carbon dive series has a suggested retail of $525, with some models in other series slightly higher.

About Time Concepts, LLC

The ProTek brand will be part of the portfolio of brands under the Time Concepts umbrella.  Time Concepts, LLC was started in 2007 by Barry Cohen during his tenure at Luminox Watch, a Swiss-made watch company he founded and owned for 27 years. Luminox gained fame for making watches that were supplied to Navy SEALs after a research and development officer approached him and asked to have a watch made for them that used the proprietary self-powered illumination that was a hallmark of the brand. Time Concepts was launched as a platform to develop private label watches. As the business evolved, it added its own Szanto vintage brand and the Hawaiian Lifeguard Association brand of dive watches, and now Time Concepts is introducing the ProTek line of men’s watches. Time Concepts develops watches in Switzerland and Asia and uses only top-quality manufacturers. Most of the company’s watches are manufactured in a dust-free, temperature- and humidity-controlled clean-room environment to ensure years of dependable service. For more information, please visit the ProTek website at, or

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