DALLAS and AUSTIN, Texas (Feb. 11, 2026) – After dipping its toes into the sprint car waters the last two seasons by sponsoring drivers McKenna Haase, Christopher Bell and Daryn Pittman in a handful of High Limit Racing events, Interstate Batteries has gone all in on the national sprint car scene by becoming the title sponsor of the elite 410 winged sprint car series through an agreement with FloSports, which streams High Limit Racing exclusively on FloRacing.
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Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand Ambassador, Becomes Official Apparel Partner of LEGACY MOTOR CLUB
Bethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.
Young’s Motorsports, Anthony Alfredo and Brand South Africa Bring International Spotlight to Atlanta
- Anthony Alfredo to drive Brand South Africa No. 42 at EchoPark Speedway
MOORESVILLE, N.C.: Young’s Motorsports is proud to announce a dynamic international partnership for this weekend’s NASCAR Xfinity Series race at EchoPark (Ga.) Speedway.
Brand South Africa and several leading South African organizations will sponsor Anthony Alfredo and the No. 42 Chevrolet Camaro, bringing global visibility to the team’s effort in Friday night’s Focused Health 250.
Dorman Revs Up Its Brand In NASCAR As The Primary Sponsor Of Haley’s No. 7 Chevrolet At Pocono Raceway
COLMAR, Pa. (June 12, 2025) – On Sunday, June 22nd, Dorman Products, Inc. (NASDAQ:DORM) will be taking its place on the grid at one of the biggest motorsports events of the year: The NASCAR Cup Series race at Pocono (Pa.) Raceway.
INDY NXT Driver and Indiana Native Jack William Miller Becomes Brand Ambassador for Fleddermann von Rieste
- Aspiring INDYCAR Racer To Represent Brand’s Growing Line of Luxury Watches
INDIANAPOLIS (April 17, 2025) – Fleddermann von Rieste, an independent Indiana-based watch brand, has expanded its roster of brand ambassadors by welcoming INDY NXT driver Jack William Miller.
The 21-year-old Miller is the only INDY NXT driver born in the Hoosier State. He is from the Indianapolis suburb of Carmel and is currently in the midst of his junior year at Indiana University Indianapolis where he majors in biology.
William Byron Partners With Celsius® As Newest Brand Ambassador
CHARLOTTE, N.C. (Feb. 11, 2025) – Reigning Daytona 500 champion and NASCAR Cup Series star William Byron has teamed up with CELSIUS, the premium lifestyle brand and creator of CELSIUS energy drinks and CELSIUS HYDRATIONTM powder sticks, formulated to inspire people to LIVE FITTM. Known for supporting active lifestyles with ESSENTIAL ENERGYTM, CELSIUS welcomes Byron to their growing roster of athletes and continues to expand its presence in motorsports with this exciting partnership.
F1 World Champion Max Verstappen becomes Official Global Ambassador for Fashion Brand AlphaTauri
Verstappen Will Showcase AlphaTauri’s Style Worldwide While Travelling to All 24 stops of the 2025 F1 Season.
“I’m excited for the new season with AlphaTauri,” said Verstappen. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.” (more…)
General Motors Brings Cadillac Brand, New American Team To F1 For 2026 Season
Formula 1 on Monday at last said it will expand its grid in 2026 to make room for an American team that is partnered with General Motors.
“As the pinnacle of motorsports, F1 demands boundary-pushing innovation and excellence. It’s an honor for General Motors and Cadillac to join the world’s premier racing series, and we’re committed to competing with passion and integrity to elevate the sport for race fans around the world,” GM President Mark Reuss said. “This is a global stage for us to demonstrate GM’s engineering expertise and technology leadership at an entirely new level.” (more…)
Iconic Frua Brand to be Revived by Ericsson Automobile
[PRESSWIRE] Pebble Beach, CA – August 15th, 2024 — Swiss-based Ericsson Automobile announced today that they are reviving the Frua brand in Turin. Frua is one of the most famous Italian design coach builders and a representative of the golden age of Italian car design.
LEGACY MOTOR CLUB™ Partners with Protection Brand D3O®
STATESVILLE, N.C. (February 27, 2024) – LEGACY MOTOR CLUB today announced a partnership with D3O®, (pronounced Dee – three- oh) the world’s leading protection brand. D3O develops unique products used to protect against impact and dampen vibration. The iconic orange D3O material is used by global brands in sports, electronics, motorcycle, mountain bike, defense, law enforcement and industrial workwear.