STATESVILLE, N.C. (February 27, 2024) – LEGACY MOTOR CLUB today announced a partnership with D3O®, (pronounced Dee – three- oh) the world’s leading protection brand. D3O develops unique products used to protect against impact and dampen vibration. The iconic orange D3O material is used by global brands in sports, electronics, motorcycle, mountain bike, defense, law enforcement and industrial workwear.
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Racing Executives Relaunching Historic IROC Brand
Mooresville, N.C. (January 8, 2024) – IROC Holdings LLC (IROC Holdings), a joint venture company created by NASCAR Hall of Fame member Ray Evernham and former NASCAR Cup Team Owner and venture capitalist Rob Kauffman, announced the formation of the joint venture and the acquisition of the rights to the IROC brand.
Read MoreIbotta Becomes Brand Sponsor of Logan Sargeant During His Debut Formula 1 Season
DENVER, March 16, 2023 (GLOBE NEWSWIRE) — Ibotta, the leading digital rewards platform, today announced its sponsorship of Logan Sargeant, who is the first Formula 1 driver from the United States since 2015. This is Sargeant’s first season on the grid, and as part of the sponsorship, racing fans will see the Ibotta logo prominently displayed on Sargeant’s helmet, beginning with his race this weekend in Saudi Arabia.
Read MoreSupercross and Pro Motocross Legends Ricky Carmichael and Ryan Villopoto Team Up for Brand New Podcast Series
PALMETTO, Fla., March 1, 2023 – Legends of the sport, 15-time AMA Champion Ricky Carmichael, and nine-time AMA Champion Ryan Villopoto teamed up with NBC Sports to create the brand-new Title 24 podcast series which recently debuted on the NBC Sports Motorsports YouTube channel.
Read MoreAM Racing Welcomes Lane Frost Brand for 2023 NASCAR Xfinity Series Season
STATESVILLE, N.C.: Officials from AM Racing announced today that Lane Frost Brand, a family-owned company offering apparel, cologne, perfume and beef jerky will support the NASCAR Xfinity Series team in their inaugural season beginning with the Beef. It’s What’s For Dinner. 300 at Daytona (Fla.) International Speedway on Sat., Feb. 18, 2023.
Read MoreHendrick Motorsports Welcomes Iconic Tech Brand HP Inc. As New Corporate Sponsor
CONCORD, N.C. (Oct. 6, 2022) – Iconic technology company HP has joined Hendrick Motorsports as a team sponsor thanks to a marketing and innovation agreement that will see the 14-time NASCAR Cup Series champions utilize its leading hardware and software solutions.
Read MoreProTek Watch Brand Launches, Named Official Watch of the US Marines Corps
Corte Madera, CA – Summer 2022 – Time Concepts introduces ProTek, its new brand of tritium tactical watches, from the Former Owner and Founder of Luminox, Barry Cohen. Stemming from the successful history of Luminox, ProTek is designed for a similar core group that includes Law Enforcement, SWAT, Tactical, Military, Special Forces, Fire Fighters, and First Responders.
Read MoreRoland Sands Signature Series Chronographs Added to Upgraded Initial Collection in Time Concepts’ Szanto Brand
American Motorcycle Legend’s Collection Expanded Corte Madera, CA. (January 2021) — Time Concepts, a watch firm known for making high-quality timepieces at remarkably affordable prices, has officially launched its newest series of watches under the Szanto brand, the Szanto ICON Roland Sands Signature Series.
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