PARIS (8 February 2023) – 24 Hours of Le Mans, the world’s oldest active endurance race, has teamed up with fashion brand Bershka to launch a new apparel and accessories capsule collection, in a deal brokered by Le Mans’ exclusive licensing agency IMG.
The new collection is inspired by the rich history and legacy of the race which celebrates its 100th anniversary in 2023. Predominantly featuring natural, black and white tones, the clothing and accessories line follows a notable vintage aesthetic with shades of mustard, burgundy and green in logos and fonts. Key pieces include a synthetic leather bomber jacket, a printed overshirt, a black hoodie with contrasting details, cotton cargo pants, dirty wash jeans, and sunglasses. The collection also includes direct references to the famous circuit with photos of iconic Le Mans races printed on t-shirts and jumpers.
The new line is now available at http://www.bershka.com, and in Bershka stores worldwide.
Mickael Andreo, Vice President of Licensing, IMG, said: “Over the last hundred years, the 24 Hours of Le Mans has become synonymous with innovation and originality, continuously shaping new trends in technology, racing and fashion. We are delighted to build on this enduring legacy and partner with Bershka to launch a special collection that gives new and existing fans a taste of Le Mans’ distinctive vintage aesthetic.”
The 24 Hours of Le Mans race will be held on 10–11 June 2023, marking a hundred years since the first race took place in 1923.
For more information on licensing opportunities with 24 Hours of Le Mans, visit http://www.imglicensing.com.