- Hoosier Racing Tire returns to the SEMA Show for the first time in 30 years
- Several new Hoosier products to be on display
- Hoosier will be in Booth #21209 in Central Hall
Lakeville, Ind. – November 1, 2024. For the first time in 30 years, Hoosier Racing Tire will return to the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nevada. Known as the world’s largest automotive trade show, this ultimate event for car enthusiasts and professionals takes place November 5-8, with 2,000 plus exhibitors and over 150,000 attendees.
Located in Booth #21209, Hoosier will be set up among various racing and performance product manufacturers, in the Central Hall, aptly known as the Performance Hall.
Showcasing several of Hoosier’s newest offerings, guests of SEMA can expect to see the following dynamic products:
- TrackAttack Pro: Designed for drivers who live life on the edge, demanding the ultimate track day weapon, the TrackAttack Pro masters both street and track. Harnessing Hoosier’s unparalleled racing DNA, taking track dominance to the street, the TrackAttack Pro drives highly addictive performance. This revolutionary extreme performance summer tire awakens daily commutes, empowers epic track days – and ignites legendary journeys in between. Launched: September 2024
- MonoRide: Conquer both the daily commute and weekend adventures with the MonoRide, an electric board tire available in both slick and treaded patterns. Featuring two dynamic tread designs, the MonoRide’s motorsports-derived compounds deliver elite performance, exceptional durability, and effortless handling on any terrain. Launched: August 2024
- NemesisX: Designed for the thrill seeker, the NemesisX is the ultimate companion for off-road adventure and exploration. Whether navigating familiar terrain or forging into uncharted territory, this all-purpose UTV tire delivers confidence to take on every challenge. Launch: Spring 2025
- DR3: A successor to the DR2, the DR3 is a drag race tire designed specifically for classes and events that require a P275/60R15 D.O.T. approved radial. A new tire profile is designed to maximize performance while an updated tread pattern is designed to meet minimum D.O.T standards while achieving maximum traction. The new DR3 compound is designed for optimal traction under all racing conditions while requiring very little burnout. Launch: Spring 2025
- HOOSIER DADDY & HOOSIER MOMMA: A premium Hoosier car care and cleaning product line consisting of glass cleaner, bug & tar remover, exterior wash concentrate, interior cleaner, degreaser, wheel & tire cleaner, and tire shine. Providing the ultimate solution for your high-performance needs, Hoosier Daddy and Hoosier Momma are Track Tough and Garage Ready. Launch: December 2024
The MonoRide and TrackAttack Pro were both launched earlier this year, but the NemesisX and DR3 tires will be showcased for the first time publicly to attendees of the 2024 SEMA Show prior to their respective 2025 launches.
“We’re excited to be back at the SEMA Show after 30 years, reconnecting face-to-face with industry leaders, partners, and customers,” said Joerg Burfien, President, Hoosier Racing Tire. “This event offers an incredible opportunity to showcase our latest innovations, hear firsthand feedback, and strengthen the relationships that drive our industry forward.”
Both the TrackAttack Pro and NemesisX are entered as nominees in several new product showcase categories which include:
- Tire and Related Product: TrackAttack Pro, NemesisX
- PowerSports Product: NemesisX
- Performance Street Product: TrackAttack Pro
- Performance Racing Product: TrackAttack Pro, NemesisX
- Off-Road/4-Wheel-Drive Product: NemesisX
Also exclusive to attendees of the SEMA Show, will be the introduction of a new Hoosier car cleaner product line with samples available at the Hoosier booth. The lineup consists of two different segments: Cleaning products and Shining & Care products, known as Hoosier Daddy and Hoosier Momma, respectively.
The new car cleaner product line, which is expected to launch in December, is a collaboration between Hoosier Racing Tire and Century Chemical, both headquartered in northern Indiana.
“At our core, you will always find our Hoosier DNA, H-DNA, which goes into all of our products, on and off track,” said Nic Moncher, Head of Marketing, Hoosier Tire. “Vehicles, whether street cars, race cars, two-wheel, one-wheel, performance or show-based, all deserve to look their best and that’s how the Hoosier Daddy and Hoosier Momma concept was born. Starting with our racing and performance core, we teamed with Century Chemical to create a line of products that is not only Track Tough, but Garage Ready.
The SEMA show is held annually in November. The trade-only event is open to qualified members of the automotive industry which includes buyers and sellers of automotive parts, vehicle manufacturers, aftermarket parts companies, and media outlets.
For more information on Hoosier Tire or to find your nearest Hoosier Racing Tire distributor, visit hoosiertire.com.
Hoosier Racing Tire, the largest race tire manufacturer in the world, has continually promoted passion, pride, and success in the racing industry since 1957. Based in Plymouth, Ind. their state-of-the-art facility, including a fully integrated technology and R&D center, is solely dedicated to engineering, designing, supporting, and manufacturing the over 1,000 different types of racing and high-performance tires currently produced. Instilled with the heritage of champions, Hoosier utilizes a model sales and distribution network to deliver winning results globally. Hoosier Racing Tire is a 100% subsidiary of Continental AG.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.