All You Need for the 64th Rolex 24 At Daytona to Launch 2026 IMSA Season on NBC

IMSA:  What’s New, What’s Not, and What’s Brewing in the Record Books

By David Phillips

DAYTONA BEACH, Fla. – Admit it. This time of year, even the most enthusiastic gearhead grows a trifle weary re-re-hashing last racing season, clicking-on “breaking news” of new liveries, or prognosticating about new season adjustments and tweaks.

Beyond the talk, racing is about to begin. It’s almost time to fasten your seatbelts for the 2026 Rolex 24 At Daytona.

Since 1966 and the first 24-hour race at Daytona International Speedway, branded the “24 Hour Daytona Continental,” the unofficial kickoff to the auto racing season starts in Florida. It’s a world class sports car racing featuring 12 of IMSA’s 18 automotive manufacturer partners, 60 cars, and 228 drivers from 32 countries that are among the world’s best to kick off the new IMSA WeatherTech SportsCar Championship and IMSA Michelin Endurance Cup seasons.

Invariably, there is much new this weekend. It includes refreshed cars and driver rosters, new alliances between teams and manufacturers, and a bevy of already battle tested cars and lineups.

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