MOORESVILLE, N.C. (January 7, 2025) –Today, MINER Ltd., the self-perform, national service partner for smarter, safer loading docks and Spire Motorsports, announced a multi-faceted partnership that aligns two organizations committed to safety and reliability. (more…)
launch
MAVTV Announces Launch to DIRECTV Streaming Customers, Expanding Access Beyond Satellite Homes
INDIANAPOLIS (Oct. 17, 2024) – MAVTV – the world’s premier media platform for passion-fueled motorsports, powersports and automotive programming – today announced its official launch to all customers that stream DIRECTV satellite-free. MAVTV also remains available to DIRECTV satellite homes (Ch. 214), where it has enjoyed a successful run since originally joining the DIRECTV lineup more than a decade ago in 2013.
Wiscasset Speedway Set to Launch 2024 Race Season on Saturday, April 20th
For some, it feels like the 2023 race season just came to a close mere minutes ago. For others, it has seemingly been a long and grueling 6 months without the roar of engines at Maine’s biggest and fastest race track, Wiscasset Speedway. (more…)
NASCAR Announces Launch of NASCAR Regional
Daytona Beach, Fla. (Feb. 5, 2024) – NASCAR officially announced the launch of the NASCAR Regional brand and platform, which encompasses the touring and weekly series of NASCAR – the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, NASCAR Whelen Modified Tour and the Advance Auto Parts Weekly Series. NASCAR Regional debuted on Saturday during the season-opening Busch Light Clash at the Coliseum via a national television spot on FS1.
RFK Racing Accelerates Innovation with the Launch of the RFK TeK Alliance
CONCORD, N.C. (Jan. 29, 2024) – RFK Racing, one of the most successful teams in NASCAR history, is proud to announce the launch of the RFK TeK Alliance, a cutting-edge technology division aimed at pushing the boundaries of performance and innovation within the racing industry. (more…)
HSR Prototype Challenge Presented by IMSA Set to Launch in 2024
DAYTONA BEACH, Florida (October 24, 2023) – Officials from Historic Sportscar Racing (HSR) and the International Motor Sports Association (IMSA) today confirmed plans for a new, six-event series for current and previous-generation Le Mans Prototype 3 (LMP3) race cars beginning in 2024. (more…)
NASCAR, Premier Partners Launch New “Thank You, Fans” Campaign as Part of 75th Anniversary Celebration
DAYTONA BEACH, Fla. (July 5, 2023) – NASCAR this week is launching a new national campaign called “Thank You, Fans” alongside its four Premier Partners – Busch Light, Coca-Cola, GEICO and Xfinity – celebrating the millions of dedicated followers fueling America’s No. 1 motorsport throughout its first 75 years and well into the future.
Lime Rock Park and Beeworks to Launch Lime Rock Park Honey Made from Bees Housed at The Park
LAKEVILLE, CT (21 April 2023)– Lime Rock Park will get a little sweeter this Spring as the Connecticut-based facility
Martin Truex Jr. To Launch Piper’s Wings
MOORESVILLE, North Carolina (April 10, 2023) – It was Sept. 29, 2020, when Tyler and Kaitlyn Berryhill made one of the most difficult decisions a parent would have to make.
Pinnacle Racing Group to Launch Motorsports Development Program in 2023
MOORESVILLE, N.C.: Pinnacle Racing Group (PRG), a new professional Motorsports team officially announced today its plans to compete in several grassroots racing series in 2023 beginning with the ARCA Menards Series East season-opener at Five Flags (Fla.) Speedway next month. (more…)
Record-Breaking Title Partnership Sees Launch of Alfa Romeo F1 Team Stake For 2023 And Beyond
Hinwil, 27 January 2023 – 2023 will mark a new dawn for Alfa Romeo F1 Team Stake as the announcement of a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team. Multiple business industries are grouped under the Stake umbrella brand, and together, create one of the most comprehensive entertainment packages globally. This makes Stake one of the freshest and most aspirational brands in the world. (more…)
Zeigler Auto Group, Live Fast Motorsports, and Josh Bilicki Launch #LiveZeiglerFast Fan Engagement Campaign
KALAMAZOO, MICH. (January 24, 2023) — Zeigler Auto Group today announced its season-long #LiveZeiglerFast fan engagement initiative in partnership with Live Fast Motorsports and Josh Bilicki. The major giveaway for the campaign will be two VIP tickets to the highly coveted Chicago Street Race in July with details on how to enter to be released at a later date. (more…)
SPEED SPORT, Obsession Media and Top Industry Executives Join to Launch Live Motorsports TV Network
MOORESVILLE, N.C. (Dec. 1, 2022) – SPEED SPORT, one of America’s oldest and most trusted brands in motorsports media, has partnered with the television network development group, Obsession Media, and a consortium of motorsports and television executives who have more than 100 years of collective experience, to launch SPEED SPORT 1.
NASCAR Announces Launch of NASCAR Brasil Sprint Race
DAYTONA BEACH, Fla. (Nov 16, 2022) — NASCAR today announced the creation of NASCAR Brasil Sprint Race, the sanctioning body’s fourth international series and first in South America. The series, which will begin competition in 2023, is a partnership between NASCAR and the GT Sprint Race series in Brazil.
NASCAR Brasil Sprint Race joins the NASCAR Mexico Series, NASCAR Pinty’s Series (Canada) and NASCAR Whelen Euro Series as the fourth international series racing under the NASCAR banner. In 2023, NASCAR racing will take place in 12 different countries on three continents.
Radford Racing School and Lotus Launch Exclusive Driving Experience Featuring Evora GT
CHANDLER, Ariz., (March 22, 2022) — Radford Racing School, the premier destination for high-performance driving and racing experiences, is launching the one-of-a-kind Radford Racing School Lotus Driving Experience as an official Lotus USA Track Partner, featuring the North American exclusive, Evora GT. (more…)
AM Racing To Launch Second Part-Time Truck Series Team at Circuit of the Americas
STATESVILLE, N.C.: AM Racing confirmed today the organization will launch a second part-time NASCAR Camping World Truck Series team beginning with Saturday afternoon’s XPEL 225 at Circuit of the Americas (COTA). (more…)
Scuderia AlphaTauri reveal AT03 challenger in digital launch
On Monday, Scuderia AlphaTauri revealed its 2022 challenger – the AT03 – alongside its drivers, Pierre Gasly and Yuki Tsunoda, in an innovative digital launch, which merges the virtual and real worlds in a pioneering video production, to kick off the new season in style. Here is all you need to know: