NASCAR Announces Launch of NASCAR Regional

Daytona Beach, Fla. (Feb. 5, 2024) – NASCAR officially announced the launch of the NASCAR Regional brand and platform, which encompasses the touring and weekly series of NASCAR – the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, NASCAR Whelen Modified Tour and the Advance Auto Parts Weekly Series. NASCAR Regional debuted on Saturday during the season-opening Busch Light Clash at the Coliseum via a national television spot on FS1.

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HSR Prototype Challenge Presented by IMSA Set to Launch in 2024

DAYTONA BEACH, Florida (October 24, 2023) – Officials from Historic Sportscar Racing (HSR) and the International Motor Sports Association (IMSA) today confirmed plans for a new, six-event series for current and previous-generation Le Mans Prototype 3 (LMP3) race cars beginning in 2024.

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NASCAR, Premier Partners Launch New “Thank You, Fans” Campaign as Part of 75th Anniversary Celebration

DAYTONA BEACH, Fla. (July 5, 2023) – NASCAR this week is launching a new national campaign called “Thank You, Fans” alongside its four Premier Partners – Busch Light, Coca-Cola, GEICO and Xfinity – celebrating the millions of dedicated followers fueling America’s No. 1 motorsport throughout its first 75 years and well into the future.

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Lime Rock Park and Beeworks to Launch Lime Rock Park Honey Made from Bees Housed at The Park

LAKEVILLE, CT (21 April 2023)– Lime Rock Park will get a little sweeter this Spring as the Connecticut-based facility welcomes its new partner Beeworks. Founded by New England native Dan Watkins, Beeworks is a honey bee service company that offers installation and maintenance of apiaries and pollinator land management services.

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Pinnacle Racing Group to Launch Motorsports Development Program in 2023

MOORESVILLE, N.C.: Pinnacle Racing Group (PRG), a new professional Motorsports team officially announced today its plans to compete in several grassroots racing series in 2023 beginning with the ARCA Menards Series East season-opener at Five Flags (Fla.) Speedway next month.

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Record-Breaking Title Partnership Sees Launch of Alfa Romeo F1 Team Stake For 2023 And Beyond

Hinwil, 27 January 2023 – 2023 will mark a new dawn for Alfa Romeo F1 Team Stake as the announcement of a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team. Multiple business industries are grouped under the Stake umbrella brand, and together, create one of the most comprehensive entertainment packages globally. This makes Stake one of the freshest and most aspirational brands in the world.

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Zeigler Auto Group, Live Fast Motorsports, and Josh Bilicki Launch #LiveZeiglerFast Fan Engagement Campaign

KALAMAZOO, MICH. (January 24, 2023) — Zeigler Auto Group today announced its season-long #LiveZeiglerFast fan engagement initiative in partnership with Live Fast Motorsports and Josh Bilicki. The major giveaway for the campaign will be two VIP tickets to the highly coveted Chicago Street Race in July with details on how to enter to be released at a later date.

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SPEED SPORT, Obsession Media and Top Industry Executives Join to Launch Live Motorsports TV Network

MOORESVILLE, N.C. (Dec. 1, 2022) – SPEED SPORT, one of America’s oldest and most trusted brands in motorsports media, has partnered with the television network development group, Obsession Media, and a consortium of motorsports and television executives who have more than 100 years of collective experience, to launch SPEED SPORT 1.

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NASCAR Announces Launch of NASCAR Brasil Sprint Race

DAYTONA BEACH, Fla. (Nov 16, 2022) — NASCAR today announced the creation of NASCAR Brasil Sprint Race, the sanctioning body’s fourth international series and first in South America. The series, which will begin competition in 2023, is a partnership between NASCAR and the GT Sprint Race series in Brazil. NASCAR Brasil Sprint Race joins the NASCAR Mexico Series, NASCAR Pinty’s Series (Canada) and NASCAR Whelen Euro Series as the fourth international series racing under the NASCAR banner. In 2023, NASCAR racing will take place in 12 different countries on three continents.

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Radford Racing School and Lotus Launch Exclusive Driving Experience Featuring Evora GT

CHANDLER, Ariz., (March 22, 2022) —  Radford Racing School, the premier destination for high-performance driving and racing experiences, is launching the one-of-a-kind Radford Racing School Lotus Driving Experience as an official Lotus USA Track Partner, featuring the North American exclusive, Evora GT.

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