NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends

NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends
In the high-speed world of NASCAR, where loyalty runs as deep as the engines are loud, sponsorship plays a pivotal role in defining the fan experience and driving brand visibility. YouGov Profiles data sheds light on how some of the sport’s biggest teams are connecting with fans across diverse demographic segments.

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Justin Marks says Trackhouse Racing’s Project 91 Will Return

Justin Marks says Trackhouse Racing’s Project 91 Will Return

After its introduction into the NASCAR Cup Series in 2022, Trackhouse Racing’s Project91 entry has achieved success on and off the race track.

What started with former Formula 1 champion Kimi Raikkonen’s foray into Cup Series racing at Watkins Glen (N.Y.) Int’l in 2022 to Repco Supercars star Shane van Gisbergen stunning the series with a dominant victory at the inaugural Chicago Street Race in 2023, was a dormant program this year. (more…)

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Connor Mosack To Run Fulltime With McAnally-Hilgemann Racing in 2025

Connor Mosack To Run Fulltime With McAnally-Hilgemann Racing in 2025

Statesville, N.C. (December 3, 2024) McAnally-Hilgemann Racing (MHR) announced today that Connor Mosack will contest his first full NASCAR CRAFTSMAN Truck Series (NCTS) campaign with the organization in 2025. Mosack, 25, from Charlotte, N.C., has 11 prior NCTS starts and will compete for Sunoco Rookie of the Year honors as he pursues his first-career playoff berth.

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From Brazil to Mexico and Beyond, NASCAR Continues Emphasis On Global Expansion

From Brazil to Mexico and Beyond, NASCAR Continues Emphasis On Global Expansion

With vendors selling NASCAR merchandise as far as the eye could see alongside the crowded roads leading into São Paulo, Brazil’s world-famous Interlagos racing circuit this August, Daniel Suárez knew it was going to be a significant day – for him as a competitor, for the tens of thousands of international fans eager for a day of stock car racing, and for NASCAR in general. (more…)

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Gio Ruggiero Making the Leap to NASCAR Trucks

Gio Ruggiero Making the Leap to NASCAR Trucks

The 18-year-old has won marquee races in Super Late Model competition

In a SportsNaut article by , he reports that after spending the past several seasons in Super Late Models and the ARCA Racing Series, Gio Ruggiero is making the leap to the NASCAR Truck Series for a full-time season in 2025.

Ruggiero will take over the No. 17 driven by Taylor Gray the past two seasons. (more…)

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Artcurial Motorcars : Exceptional Auctions at the 2025 Salon Rétromobile

Artcurial Motorcars : Exceptional Auctions at the 2025 Salon Rétromobile

Collection Silver  @Kevin Van Campenhout

Auctions on February 7th, 8th, 9th 2025
Salon Rétromobile – Paris Expo
Porte de Versailles – Paris 15th

Artcurial Motorcars is delighted to announce its return to the Rétromobile Salon for three exceptional auction days on 7th, 8th, and 9th February 2025. Once again, this partnership, part of the 49th edition of this unmissable global event dedicated to classic cars, promises to captivate enthusiasts and collectors from around the world.  (more…)

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