Jack Link’s® Jumps into Wild World of Racing with New NASCAR Partnership

Jack Link’s® Jumps into Wild World of Racing with New NASCAR Partnership

DAYTONA BEACH, Fla. (Aug. 22, 2024) – Today marks a moment worth savoring, as America’s No. 1 motorsport and the nation’s No. 1 meat snack brand join forces to help race fans feed their wild side. NASCAR and Jack Link’s together announced that the U.S. meat snacks market leader has become an Official Partner of NASCAR through a multi-year agreement set to begin in 2025.

“Much like NASCAR, Jack Link’s built itself from a determined pioneer into a household brand committed to delivering quality to its customers while having some fun along the way,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. “Jack Link’s fits perfectly as an Official Partner of NASCAR and we’re eager for everyone involved to enjoy the benefits of catering to the most passionate and loyal fans in all of sports.”

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“NASCAR Nonstop” – NBC Sports To Show Every Green Flag Lap Of NASCAR Cup Series Superspeedway Racing At Daytona, Atlanta, And Talladega

“NASCAR Nonstop” – NBC Sports To Show Every Green Flag Lap Of NASCAR Cup Series Superspeedway Racing At Daytona, Atlanta, And Talladega
STAMFORD, Conn. – August 21, 2024 – NBC Sports is going “NASCAR Nonstop” for Cup Series superspeedway racing at Daytona International Speedway, Atlanta Motor Speedway, and Talladega Superspeedway on NBC and USA Network this season, providing live coverage of every green flag lap at those tracks so viewers never miss a moment of the action.

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Blockbuster Entry for 46th Historic Sportscar Racing (HSR) Mitty at Michelin Raceway Road Atlanta This Weekend

Blockbuster Entry for 46th Historic Sportscar Racing (HSR) Mitty at Michelin Raceway Road Atlanta This Weekend

BRASELTON, Georgia (April 24, 2024) – A packed paddock of cars and competitors comprising nearly 300 entries representing an endless variety of road racing and sports cars from the last 70 years have arrived at Michelin Raceway Road Atlanta for this weekend’s 46th Historic Sportscar Racing (HSR) Mitty, April 26 – 28, further solidifying HSR as the premium historic and vintage racing platform in North America. (more…)

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Atlanta Motor Speedway Moves to Second on the NASCAR Cup Schedule

Atlanta Motor Speedway Moves to Second on the NASCAR Cup Schedule

This season Atlanta Motor Speedway returns to the second race of the NASCAR Cup Series schedule for the first time since 2019. Previously, the historic 1.54-mile track served as the follow-up event to the season-opening DAYTONA 500 from 2015-2019, but this is the first time the track has hosted the second race of the season since being reconfigured to run the superspeedway package on the cars. In total, Atlanta Motor Speedway has occupied 30 different positions on the NASCAR Cup schedule since joining the series in 1960.

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NASCAR Xfinity Series Sets Its Eyes On Atlanta Motor Speedway

NASCAR Xfinity Series Sets Its Eyes On Atlanta Motor Speedway

With the season opener now in the rearview mirror, the NASCAR Xfinity Series drivers are setting their eyes on Atlanta Motor Speedway for the RAPTOR King of Tough 250 on Saturday, Feb. 24 at 5 p.m. ET on FS1, PRN and SiriusXM NASCAR Radio – the second race of a doubleheader Saturday with the NASCAR CRAFTSMAN Truck Series. (more…)

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Spire Motorsports Ambetter Health 400 Race Advance

Spire Motorsports Ambetter Health 400 Race Advance

Spire Motorsports at Atlanta Motor Speedway: In 14 NASCAR Cup Series (NCS) races at Atlanta Motor Speedway (AMS), Spire Motorsports has logged two top-five and two top-10 finishes with seven different drivers. Corey LaJoie, driver of Spire Motorsports No. 7 CELSIUS Chevrolet Camaro ZL1 earned both the organization’s top fives after finishing fifth in March 2022 and fourth last March.

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