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Upper Deck Celebrates Summer Of “Superman” With Exclusive Collaboration Bringing Together The Worlds Of Sports And Entertainment

by MikeJune 17, 2025

Leading collectibles company enters into new licensing agreement to create 23XI Racing trading cards, introduces set debuting race car themed to DC Super Hero Superman

Carlsbad, CA (June 17, 2025) – Upper Deck, a worldwide sports and entertainment trading card manufacturer, in collaboration with Warner Bros. Discovery Global Consumer Products, today announced an exclusive trading card set that combines DC Studios’ first feature film, “Superman,” and NASCAR’s 23Xl Racing team. Through collaboration with NASCAR, this unique collecting experience marks the first trading card set with Upper Deck to produce 23XI Racing collectibles.

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The 2025 NASCAR Cup Series In-Season Challenge Infographic

by MikeJune 4, 20251

Click the smaller image past the jump to view or download the full-size version of the 2025 NASCAR Cup Series In-Season Challenge Infographic….

These special NASCAR Cup Series races will take place at EchoPark Speedway (aka Atlanta), the Chicago Street Race, Sonoma, Dover, and Indianapolis at the Brickyard.

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Zilisch To Drive No. 87 Red Bull Chevrolet in Atlanta & Watkins Glen Cup Races

by MikeJune 4, 2025

Concord, North Carolina – Trackhouse Racing announced today that 18-year-old Connor Zilisch will drive the No. 87 Red Bull Chevrolet in NASCAR Cup Series races at Atlanta Motor Speedway on June 28 and the road course at Watkins Glen (N.Y.) International on Aug. 10.

“It’s awesome to have the opportunity to race two more times in the NASCAR Cup Series,” said Zilisch. “Nothing beats experience in this sport especially at the Cup level. Thanks to everyone at Red Bull and Trackhouse for this opportunity.”

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47th HSR The Mitty presented by Hagerty Comes to a Competitive Conclusion Sunday at Michelin Raceway Road Atlanta

by MikeApril 30, 2025

BRASELTON, Georgia (April 29, 2025) – The 47th Historic Sportscar Racing (HSR) The Mitty Presented by Hagerty came to a competitive conclusion Sunday after four full days of on-track action and off-track camaraderie at Michelin Raceway Road Atlanta. Thursday’s test day paved the way for three-straight days of official HSR competition that included a full slate of HSR Feature Races, WeatherTech Sprints and a pair of B.R.M Endurance Challenge rounds and much more.

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Cadillac DPi, Ligier LMP3 and Corvette Daytona Prototype Teams Victorious in HSR Prototype Challenge presented by Michelin at the 47th HSR The Mitty Presented by Hagerty

by MikeApril 28, 2025

Pierce Marshall and Eric Foss Secure HSR Prototype Challenge Presented by Michelin Overall and P1 Class Victories Saturday in the Matador Motorsports 2017 No. 02 Cadillac DPi
Bob Neapole and Guy Cosmo Win P3 Class and Finish Third Overall in the Hudson Historics No. 47 Ligier JS P320
Wally Owens and Son Kevin Owens Win P2 Class in the Owens Racing 2014 No. 09 Coyote Corvette Daytona Prototype

BRASELTON, Georgia (April 27, 2024) – Starting from the pole and maintaining control throughout the 90-minute race, Pierce Marshall and Eric Foss co-drove the Matador Motorsports 2017 No. 02 Cadillac DPi to their first HSR Prototype Challenge presented by Michelin victory late Saturday afternoon at the 47th HSR The Mitty presented by Hagerty.

Opening driver Marshall led the field to the start from the pole and built an early lead despite a full-course caution at the 10-minute mark. Foss later took over and further gapped the field in the final run to the finish, only to see a late caution once again close up the field.

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Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership

by MikeApril 26, 2025

BRASELTON, Georgia (April 25, 2025) – Officials from Michelin North America, Inc. and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the iconic tire maker become an official partner of HSR, the premier sanctioning body in North America for historic and vintage motorsports competition.

In addition to having a presence and branding at every event on the HSR season championship schedule, Michelin also has been named the official presenting sponsor and the official tire of the HSR Prototype Challenge presented by Michelin, a series featuring modern prototypes retired from contemporary competition.

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History Of Night Racing At Atlanta Motor Speedway

by MikeApril 25, 2025

HAMPTON, Ga. (April 24, 2025) – This summer Atlanta Motor Speedway will host a Saturday night NASCAR Cup Series race for the first time in its 65 year history in what promises to be an exhilarating combination of high-speed thrills and night racing excitement.

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47th HSR The Mitty presented by Hagerty Roars Into Michelin Raceway Road Atlanta Next Week

by MikeApril 18, 2025

Blockbuster 47th Historic Sportscar Racing (HSR) The Mitty presented by Hagerty Roars into Michelin Raceway Road Atlanta Next Week, April 24 – 27
Packed Paddock of HSR Cars and Competitors Representing a Variety of Road Racing and Sports Cars from the Last 75 years Arrives at Michelin Raceway Road Atlanta Early Next Week
47th HSR The Mitty presented by Hagerty Featured Marque Showcases the Golden Era of Street Stock Series Road Racing in North America in a Special Saturday Feature Race
Fourth Annual Gene Felton Memorial Challenge Runs as an Official Round of the HSR NASCAR Classic Series for The First Time at the 47th HSR The Mitty

DAYTONA BEACH, Florida (April 17, 2025) – A packed paddock of Historic Sportscar Racing (HSR) cars and competitors representing a fast and vast array of vintage and historic sports cars, stock cars and open-wheel racing machines descends on Michelin Raceway Road Atlanta early next week for the 47th HSR The Mitty presented by Hagerty. HSR’s oldest race and first blockbuster event, The Mitty presented by Hagerty is a high-speed rite of spring dating back to the mid-1970s that truly offers something for everyone.

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Registix, JR Motorsports Join Forces in Multi-Year Agreement

by MikeApril 16, 2025

MOORESVILLE, N.C. (April 16, 2025) – JR Motorsports announced today that Registix, a leader in the reverse logistics industry, rooted in home improvement, equipment, and specialized consumer product liquidations, will join the organization in a multi-year deal, beginning in June at Pocono Raceway. The North Carolina-based company will be featured as a primary partner in five NASCAR Xfinity Series events in both 2025 and 2026 across multiple JRM entries, starting with Connor Zilisch and the No. 88 Chevrolet at “The Tricky Triangle” on June 21. Registix will also partner with Dirty Mo Media, Dale Earnhardt Jr.’s multi-media entertainment company and branded content studio, throughout the duration of the agreement.

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Katherine Legge Announces Official 2025 NASCAR Cup Series And Xfinity Series Schedule

by MikeApril 16, 2025

Sponsors Droplight, Sherfick Companies, Desnuda Tequila Double Down to Pave Way for Storied Athlete to Gain Experience In American Stock Car Racing

ATLANTA — April 15, 2025 — Pioneering Racecar Driver Katherine Legge announced today her official 2025 NASCAR race schedule, planning to compete in a total of seven NASCAR Xfinity Series and five NASCAR Cup Series races, with sponsors Droplight, Sherfick Companies, and Desnuda Tequila strengthening support for the history-making athlete by extending sponsorship through the remainder of the season.

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