Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand Ambassador, Becomes Official Apparel Partner of LEGACY MOTOR CLUB

Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand AmbassadorBethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.

(more…)

Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand Ambassador, Becomes Official Apparel Partner of LEGACY MOTOR CLUB Read More

INDY NXT Driver and Indiana Native Jack William Miller Becomes Brand Ambassador for Fleddermann von Rieste

INDY NXT Driver and Indiana Native Jack William Miller Becomes Brand Ambassador for Fleddermann von Rieste
  • Aspiring INDYCAR Racer To Represent Brand’s Growing Line of Luxury Watches

INDIANAPOLIS (April 17, 2025) – Fleddermann von Rieste, an independent Indiana-based watch brand, has expanded its roster of brand ambassadors by welcoming INDY NXT driver Jack William Miller.

The 21-year-old Miller is the only INDY NXT driver born in the Hoosier State. He is from the Indianapolis suburb of Carmel and is currently in the midst of his junior year at Indiana University Indianapolis where he majors in biology.

(more…)

INDY NXT Driver and Indiana Native Jack William Miller Becomes Brand Ambassador for Fleddermann von Rieste Read More

William Byron Partners With Celsius® As Newest Brand Ambassador

William Byron Partners With Celsius® As Newest Brand Ambassador

CHARLOTTE, N.C. (Feb. 11, 2025) – Reigning Daytona 500 champion and NASCAR Cup Series star William Byron has teamed up with CELSIUS, the premium lifestyle brand and creator of CELSIUS energy drinks and CELSIUS HYDRATIONTM powder sticks, formulated to inspire people to LIVE FITTM. Known for supporting active lifestyles with ESSENTIAL ENERGYTM, CELSIUS welcomes Byron to their growing roster of athletes and continues to expand its presence in motorsports with this exciting partnership.

(more…)

William Byron Partners With Celsius® As Newest Brand Ambassador Read More

F1 World Champion Max Verstappen becomes Official Global Ambassador for Fashion Brand AlphaTauri

F1 World Champion Max Verstappen becomes Official Global Ambassador for Fashion Brand AlphaTauri

Verstappen Will Showcase AlphaTauri’s Style Worldwide While Travelling to All 24 stops of the 2025 F1 Season.

“I’m excited for the new season with AlphaTauri,” said Verstappen. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.” (more…)

F1 World Champion Max Verstappen becomes Official Global Ambassador for Fashion Brand AlphaTauri Read More

Porsche Personality And Expert Ray Shaffer Joins Broad Arrow Group As Car Specialist And Ambassador

Porsche Personality And Expert Ray Shaffer Joins Broad Arrow Group As Car Specialist And Ambassador

(Grosse Pointe, Michigan) January 24, 2023 — Broad Arrow Group, a Hagerty (NYSE: HGTY) company, today announced the addition of Ray Shaffer to its veteran team. Shaffer will join as Car Specialist and Ambassador for Broad Arrow and Hagerty Marketplace. (more…)

Porsche Personality And Expert Ray Shaffer Joins Broad Arrow Group As Car Specialist And Ambassador Read More

Step One Automotive Group Ambassador Lands Podium Finish in Sports Car Debut at Spa

Step One Automotive Group Ambassador Lands Podium Finish in Sports Car Debut at Spa

FORT WALTON BEACH, Fla., Sept. 26, 2022 (GLOBE NEWSWIRE) — Step One Automotive Group ambassador and athlete, Juan Manual “JM” Correa took home a podium at Circuit de Spa-Francorchamps in his European Le Mans Series debut. The Prema Racing driver finished third in the four-hour race in his car shared with Ferdinand Habsburg and Louis Delétraz. (more…)

Step One Automotive Group Ambassador Lands Podium Finish in Sports Car Debut at Spa Read More

PUMA Ambassador Winnie Harlow Visits W Series During the Formula One GP in Austin

PUMA Ambassador Winnie Harlow Visits W Series During the Formula One GP in Austin

Austin, TX (USA) – 25 October 2021 – PUMA brand ambassador Winnie Harlow visited on Saturday, 23rd October, the PUMA W Series Team at the Austin GP, TX. The model got to know the PUMW W Series Team race drivers Abbi Pulling, Marta Garcia, Caitlin Wood and Naomi Schiff plus was able to jump into the W Series car.

In the above photo, Left to right: Marta Garcia, Naomi Schiff, Winnie Harlow, Caitlin Wood, Abbi Pulling

For more from us on the W Series, click here.

PUMA Ambassador Winnie Harlow Visits W Series During the Formula One GP in Austin Read More