Bethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.
As part of his new role, Johnson will appear in upcoming marketing campaigns and special collaborations highlighting the versatility of Collars & Co.’s signature line of men’s apparel. The partnership underscores Collars & Co.’s continued momentum as one of the fastest-growing names in men’s fashion, blending performance, confidence, and timeless design.
“We’re thrilled to welcome Jimmie to the Collars & Co. family,” said Justin Baer, Founder and CEO of Collars & Co. “Jimmie’s discipline, drive, and effortless sense of style perfectly reflect the spirit of our brand. He’s a proven leader both on and off the track, and we’re proud to have him represent Collars & Co. as we continue to redefine modern menswear.”
As part of the partnership, Collars & Co. will also serve as the official apparel partner of Legacy Motor Club, the premier auto racing organization co-owned by Jimmie Johnson.
“I’ve always believed in the importance of looking sharp without sacrificing comfort,” said Jimmie Johnson. “Collars & Co. has mastered that balance. Whether I’m at the track, in a meeting, or spending time with family, their clothing delivers the perfect combination of style and ease. I’m proud to be part of a brand that values innovation and authenticity and also have them outfit LEGACY MOTOR CLUB.”
The announcement follows a series of high-profile collaborations and rapid expansion for Collars & Co. The brand has also partnered with notable figures including golf legend Sir Nick Faldo, sports commentator Joe Buck, former professional football player Tiki Barber, and three-time pro bowler and NFL analyst Greg Olsen. Collars & Co. is also the official licensee and performance dress shirt of the Arrow McLaren IndyCar Team.
About Collars & Co.
Collars & Co. is revolutionizing menswear by combining timeless sophistication with modern comfort. Known for its signature Dress Collar Polo™, the brand creates versatile, high-performance apparel that transitions effortlessly from casual to professional settings. With a commitment to innovation, quality, and style, Collars & Co. has redefined the way men dress, offering an elevated look without sacrificing ease. Worn by professionals and trendsetters alike, Collars & Co. continues to lead the way in smart, stylish everyday wear. Visit Collars & Co. stores in Boca Raton, FL; Chicago, IL; King of Prussia, PA; and holiday pop-up stores in Rockville, MD; Dallas, TX and Calabasas, CA or online at http://www.collarsandco.com.