William Byron Partners With Celsius® As Newest Brand Ambassador

William Byron Partners With Celsius® As Newest Brand Ambassador

CHARLOTTE, N.C. (Feb. 11, 2025) – Reigning Daytona 500 champion and NASCAR Cup Series star William Byron has teamed up with CELSIUS, the premium lifestyle brand and creator of CELSIUS energy drinks and CELSIUS HYDRATIONTM powder sticks, formulated to inspire people to LIVE FITTM. Known for supporting active lifestyles with ESSENTIAL ENERGYTM, CELSIUS welcomes Byron to their growing roster of athletes and continues to expand its presence in motorsports with this exciting partnership.

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Kroger And RFK Racing Team Up For 2025 NASCAR Season

Kroger And RFK Racing Team Up For 2025 NASCAR Season

RFK Racing To Field Third Cup Series Team With Ryan Preece

CINCINNATI, OHIO. (November 19, 2024) – Beginning with the 2025 NASCAR Cup Series racing season, Kroger will move its primary sponsorship to Roush Fenway Keselowski (RFK) Racing. In addition, RFK Racing will begin fielding a third Ford Mustang in 2025 with Ryan Preece joining the team to pilot the No. 60. Kroger and nearly 20 brands will appear across the RFK Racing cars of Brad Keselowski, Chris Buescher and Preece throughout the season.

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Celsius® Signs Multi-Race Partnership With Spire Motorsports

Celsius® Signs Multi-Race Partnership With Spire Motorsports

MOORESVILLE, N.C. (January 30, 2024) – Corey LaJoie and Spire Motorsports will jump start the 2024 NASCAR Cup Series (NCS) season with an added boost from CELSIUS, the premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGYTM.

CELSIUS will serve as the primary sponsor for LaJoie’s No. 7 CELSIUS Chevrolet Camaro ZL1 in four NCS races in 2024, beginning with the February 4 Busch Light Clash at the Coliseum pre-season race at the Los Angeles Memorial Coliseum. (more…)

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Celsius® Essential Energy, Spire Motorsports Reveal Multi-Race Partnership For 2023

Celsius® Essential Energy, Spire Motorsports Reveal Multi-Race Partnership For 2023

CONCORD, N.C. (January 19, 2023) – Spire Motorsports and CELSIUS® have reached a multi-race partnership for the 2023 NASCAR Cup Series season beginning with the 65th running of the of the Daytona 500 where the healthier energy drink alternative will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1.

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Celsius Sponsors Live Fast Motorsports for the Folds of Honor

Celsius Sponsors Live Fast Motorsports for the Folds of Honor

ATLANTA, GA. (MARCH 15, 2022): Live Fast Motorsports (LFM) and CELSIUS announced on Feb. 16, 2022, their second-year partnership for the 2022 NASCAR Cup Series racing season. Today the two companies announced that CELSIUS will be the primary sponsor for LFM at Atlanta Motor Speedway, Sun. Mar. 20, for the Folds of Honor QuikTrip 500 race. (more…)

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CELSIUS to Partner with Front Row Motorsports and Michael McDowell for Virtual Bristol Race

CELSIUS to Partner with Front Row Motorsports and Michael McDowell for Virtual Bristol Race

MCDOWELL ON VIRTUAL BRISTOL:
“I think that this weekend’s Pro Invitational Series race from virtual Bristol Motor Speedway is going to require a lot of concentration and stamina. Some people might think that just because this is a virtual race, that it will be relatively easy to compete in. However, the fact of the matter is that it still takes a lot of focus to be able to push your car to its limits, while trying your best not to crash with 35 other cars all around you.”
“Thankfully, to help me stay alert and on my game, I have CELSIUS Fitness Drinks coming on board this weekend. Not only will they be a primary sponsor of my virtual No. 34 Ford Mustang, but they have also been my go-to fitness drink for a long time. I drink a CELSIUS before every workout and on every race morning. Their drinks taste great and provide me with the energy that I need to perform any task.”
“I’m looking forward to another fun weekend of racing and encourage everyone to check out the full line of products that CELSIUS has to offer.”
CELSIUS Products: bit.ly/CELSIUSXMCDOWELL
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), is a global company with a proprietary, clinically proven formula for its master brand CELSIUS® and all its sub-brands. A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS® has four beverage lines that each offer proprietary, functional, healthy-energy formulas clinically-proven to offer significant health benefits to its users. The four lines include, CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. CELSIUS® is sold nationally at Target, CVS, GNC, Vitamin Shoppe, 7-Eleven, Dick’s Sporting Goods, The Fresh Market, Sprouts and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s and Food Lion. It is also available on Amazon, at fitness clubs and in select micro-markets across the country. For more information, visit CELSIUS® at www.celsius.com or Celsius Holdings, Inc., at www.celsiusholdingsinc.com.
Contact:
Mac MacLeod
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