CHARLOTTE, N.C. (Feb. 11, 2025) – Reigning Daytona 500 champion and NASCAR Cup Series star William Byron has teamed up with CELSIUS, the premium lifestyle brand and creator of CELSIUS energy drinks and CELSIUS HYDRATIONTM powder sticks, formulated to inspire people to LIVE FITTM. Known for supporting active lifestyles with ESSENTIAL ENERGYTM, CELSIUS welcomes Byron to their growing roster of athletes and continues to expand its presence in motorsports with this exciting partnership.
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Toni Breidinger To Drive Full-Time for TRICON Garage in 2025
Toni Breidinger will drive full-time for TRICON Garage in the NASCAR CRAFTSMAN Truck Series in 2025, the team announced Tuesday.
Kroger And RFK Racing Team Up For 2025 NASCAR Season
RFK Racing To Field Third Cup Series Team With Ryan Preece
CINCINNATI, OHIO. (November 19, 2024) – Beginning with the 2025 NASCAR Cup Series racing season, Kroger will move its primary sponsorship to Roush Fenway Keselowski (RFK) Racing. In addition, RFK Racing will begin fielding a third Ford Mustang in 2025 with Ryan Preece joining the team to pilot the No. 60. Kroger and nearly 20 brands will appear across the RFK Racing cars of Brad Keselowski, Chris Buescher and Preece throughout the season.
Celsius® Signs Multi-Race Partnership With Spire Motorsports
MOORESVILLE, N.C. (January 30, 2024) – Corey LaJoie and Spire Motorsports will jump start the 2024 NASCAR Cup Series (NCS) season with an added boost from CELSIUS, the premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGYTM.
CELSIUS will serve as the primary sponsor for LaJoie’s No. 7 CELSIUS Chevrolet Camaro ZL1 in four NCS races in 2024, beginning with the February 4 Busch Light Clash at the Coliseum pre-season race at the Los Angeles Memorial Coliseum. (more…)
Celsius® Essential Energy, Spire Motorsports Reveal Multi-Race Partnership For 2023
CONCORD, N.C. (January 19, 2023) – Spire Motorsports and CELSIUS® have reached a multi-race partnership for the 2023 NASCAR Cup Series season beginning with the 65th running of the of the Daytona 500 where the healthier energy drink alternative will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1.
Celsius Sponsors Live Fast Motorsports for the Folds of Honor
ATLANTA, GA. (MARCH 15, 2022): Live Fast Motorsports (LFM) and CELSIUS announced on Feb. 16, 2022, their second-year partnership for the 2022 NASCAR Cup Series racing season. Today the two companies announced that CELSIUS will be the primary sponsor for LFM at Atlanta Motor Speedway, Sun. Mar. 20, for the Folds of Honor QuikTrip 500 race. (more…)
CELSIUS to Partner with Front Row Motorsports and Michael McDowell for Virtual Bristol Race
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