CONCORD, N.C. (March 5, 2025) – Beginning this season, leading machine tool manufacturer Cincinnati Inc. will grow its Hendrick Motorsports partnership by becoming a primary sponsor of two-time DAYTONA 500 champion William Byron and his No. 24 NASCAR Cup Series team.
According to a recent report from Sports Business Journal, Cincinnati is among several cities being considered for a potential street race in the future.
While San Diego has emerged as a favorite, Cincinnati, Pittsburgh, Baltimore and other Pacific Northwest cities are being considered by the racing company, as well.
CONCORD, N.C. (Feb. 2, 2021) – Two existing Hendrick Motorsports partners have joined the organization’s No. 5 NASCAR Cup Series team with driver Kyle Larson beginning in 2021.
This season, machine tool maker Cincinnati Inc. and heavy-duty truck manufacturer Freightliner will expand their NASCAR programs to become primary sponsors of the No. 5 Chevrolet Camaro ZL1 1LE for two races each and be featured as full-time associate sponsors of the team. (more…)
Team: No. 17 Fifth Third Bank Ford Mustang
Crew Chief: Luke Lambert
Twitter: @17RoushTeam, @RoushFenway and @Chris_Buescher
Race Format: 600 miles, 400 laps, Stage Lengths: 100-100-100-100
Coca-Cola 600 – Sunday, May 24 at 6 p.m. ET on FOX, PRN, SiriusXM Channel 90
ADVANCE NOTES
NASCAR Returns to Action
Wednesday Recap, Sunday Preview
Buescher Historically at Charlotte Motor Speedway
Luke Lambert at Charlotte Motor Speedway
QUOTE WORTHY
Buescher on the Coca-Cola 600:
“First and foremost, as a sport and personally, we’re always honored to pay tribute to those who fought for our freedom. NASCAR’s efforts in Mission 600 and the recognition of Memorial Day ties together the meaning behind the weekend, and we’re honored to have SPC Kinslow riding with us on the No. 17 Ford. The Coke 600 is one of our tougher races, both physically and mentally, and with our condensed schedule now it’s more important than ever. I had a good run in this race a year ago, so we’re hoping to put our Fifth Third Ford in a good position at the end of a long 600 miles.”
600 Miles of Remembrance
To align with the nation’s spirit of Memorial Day, the NASCAR industry will come together to honor and remember the brave men and women of the U.S. Armed Forces who’ve made the ultimate sacrifice defending our freedom. Each driver/team entry into the Coca-Cola 600 will display a fallen service member name on the windshield header decal of the racecar.
Buescher will carry the name of SPC Anthony Kinslow, a native of Phoenix who was based in Fort Carson, Colorado, in the U.S. Army. Kinslow was assigned to the 2nd Battalion, 17th Field Artillery Regiment, 2nd Brigade, 2nd Infantry Division. He was killed June 13, 2005, when his military vehicle came under a grenade attack while he was conducting combat operations in Ramadi, Iraq.
On the Car
Fifth Third Bank makes its second consecutive appearance aboard Buescher’s No. 17 machine on Sunday in the prestigious Coke 600. As part of NASCAR’s return and the ongoing implications from COVID-19, the company will run special messaging aboard Buescher’s Ford Mustang on the hood and TV panel.
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio, and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of March 31, 2020, Fifth Third had $185 billion in assets and operated 1,123 full-service banking centers and 2,464 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 53,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2020, had $374 billion in assets under care, of which it managed $42 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.
Team: No. 17 Fifth Third Bank Ford Mustang
Crew Chief: Luke Lambert
PR Contact: Brandon Lee; blee@roushfenway.com; 704-783-5446
Twitter: @17RoushTeam, @RoushFenway and @Chris_Buescher
Race Format: 311.4 miles, 228 laps, Stage Lengths: 60-65-103
Toyota 500 – Wednesday, May 20 at 7:30 p.m. ET on FS1, MRN, SiriusXM Channel 90
ADVANCE NOTES
NASCAR Returns to Action
Sunday Recap, Wednesday Preview
Buescher Historically at Darlington Raceway
Luke Lambert at Darlington Raceway
QUOTE WORTHY
Buescher on racing at Darlington:
“We had an unlucky Sunday at Darlington in getting caught up in a couple accidents that spoiled our day. Thankfully, the turnaround is quick and we can put that behind us and use our notes to tackle Wednesday night. We’re excited to have Fifth Third on board in their first race of 2020, and look forward to putting on a great show at one of my favorite tracks.”
The Real Heroes Project Debuts at Darlington
NASCAR is collaborating with other professional sports properties across the country to embark on The Real Heroes Project. The goal is to motivate and inspire healthcare workers as sports only can, by turning its greatest heroes (the athletes) into their greatest fans. To that end, the name of a COVID-19 frontline worker will be displayed above the driver’s side door on each entry Wednesday night.
NASCAR allowed teams to select the names of the frontline workers to appear on their cars, and Roush Fenway elected to have Buescher’s teammate, Ryan Newman, select two names that were influential in his recovery since the Daytona 500. Dr. Jerry Petty, a partner with NASCAR for 40+ years, played a vital role in Newman’s recovery all the way up until clearing him for NASCAR action, and – at Newman’s request – Petty will be on the name rail of the No. 17 machine Wednesday night.
On the Car
Fifth Third Bank makes its 2020 debut aboard Buescher’s No. 17 entry Wednesday night at Darlington. As part of NASCAR’s return and Fifth Third’s return to the car, the company will run special messaging aboard Buescher’s Ford Mustang on the hood and TV panel.
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio, and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of March 31, 2020, Fifth Third had $185 billion in assets and operated 1,123 full-service banking centers and 2,464 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 53,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2020, had $374 billion in assets under care, of which it managed $42 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.
