NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends

NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends
In the high-speed world of NASCAR, where loyalty runs as deep as the engines are loud, sponsorship plays a pivotal role in defining the fan experience and driving brand visibility. YouGov Profiles data sheds light on how some of the sport’s biggest teams are connecting with fans across diverse demographic segments.

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Mechanix Wear Most Valuable Pit Crew Award Won By Hendrick Motorsports’ No. 48 Pit Crew

Mechanix Wear Most Valuable Pit Crew Award Won By Hendrick Motorsports’ No. 48 Pit Crew

Competing at the highest level in the NASCAR Cup Series demands an extraordinary effort and Alex Bowman’s No. 48 pit crew rose to the challenge during the 2024 Cup Series playoffs.

The team’s performance earned it the 2024 Mechanix Wear Most Valuable Pit Crew Award, which is a testament to dedication and execution under pressure. (more…)

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William Byron Is Ignoring ‘Outside Noise’ as Title Race Approaches

William Byron Is Ignoring ‘Outside Noise’ as Title Race Approaches

William Byron stood anxiously next to his No. 24 Hendrick Motorsports Chevrolet last Sunday on Martinsville (Va.) Speedway’s pit lane as NASCAR officials settled a points tiebreaker between Byron and Joe Gibbs Racing’s Christopher Bell—the winner receiving a ticket to the Championship Four, the other forced to wait until next year for a title opportunity.

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NASCAR Cup Series Heads To Nashville To ‘Boot-Scoot And Boogie’ In Music City

NASCAR Cup Series Heads To Nashville To ‘Boot-Scoot And Boogie’ In Music City

After soaking up the only off weekend of the season, the competitors in the NASCAR Cup Series prepare for one of the schedule’s most unique tracks in Nashville Superspeedway with this Sunday’s Ally 400 at 7 p.m. ET on NBC, PRN and SiriusXM NASCAR Radio (Channel 90). The D-shaped, concrete oval that stretches 1.33-miles, is the longest concrete surface track on the 2023 schedule and will have drivers and team dancing to find the perfect set-up in their cars for this weekend.

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NASCAR XFINITY Series News & Notes – Sonoma Raceway

NASCAR XFINITY Series News & Notes – Sonoma Raceway

Stewart-Haas Racing’s Cole Custer lands his first road course win

JR Motorsports’ Justin Allgaier appeared to have the race at Portland International Raceway in the bag last weekend, which would’ve made him the first back-to-back winner of the 2023 season. But he got knocked out in Turn 1, ultimately giving Stewart-Haas Racing’s Cole Custer a straight shot to Victory Lane.

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Prime Video Greenlights NASCAR ‘Garage 56’ Le Mans Documentary

Prime Video Greenlights NASCAR ‘Garage 56’ Le Mans Documentary

NEW YORK—June 7, 2023—Today, Prime Video greenlit a new documentary from NASCAR Studios that will chronicle NASCAR’s special “Garage 56” entry at the 100th anniversary of the 24 Hours of Le Mans. The documentary will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. The “Garage 56” documentary is the latest addition to the Prime membership. Prime members in the U.S. enjoy savings, convenience, and entertainment, all in a single membership.

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