multi-year | The MotorSportsNews.Net(work)

Roto-Rooter Expands into Multi-Year Relationship with JR Motorsports, Dale Earnhardt Jr.

by MikeJuly 14, 2025

Partnership with Leading Plumbing Company to Include Multiple JRM Properties

MOORESVILLE, N.C. (July 12, 2025) – JR Motorsports announced today that Roto-Rooter, a leading provider of plumbing, drain cleaning, and water cleanup services will return to the organization as a primary partner for seven NASCAR Xfinity Series events each year beginning in 2026, including races with Justin Allgaier and additional JRM drivers to be established at a later date. In addition to their return to the NXS and full-season associate with the team’s Late Model program, Roto-Rooter will also expand their partnership to include a personal service agreement with NASCAR Hall of Famer Dale Earnhardt Jr.

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Joe Gibbs Racing and Bob’s Discount Furniture Agree to Multi-Year Partnership

by MikeJune 18, 2025

Denny Hamlin will debut No. 11 Bob’s Discount Furniture Toyota at Iowa Speedway

HUNTERSVILLE, N.C. (June 18, 2025) – Joe Gibbs Racing announced today that the organization has signed a multi-year agreement with Bob’s Discount Furniture, one of the largest and fastest growing furniture retailers in the United States, to sponsor Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series including their first primary race at Iowa Speedway on August 3.

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Phorm Energy Joins Hendrick Motorsports In Multi-Year Partnership To Fuel Every Mission

by MikeJune 5, 2025

NEW ENERGY DRINK FROM ANHEUSER-BUSCH, 1ST PHORM AND DANA WHITE SPONSORS ICONIC NO. 24 CHEVROLET AND SPOTLIGHTS PIT CREW ATHLETES ACROSS MULTIPLE TEAMS

CONCORD, N.C., AND ST. LOUIS (June 5, 2025) – Newly announced Phorm Energy has joined 14-time NASCAR Cup Series champions Hendrick Motorsports in a multi-year partnership that will help launch a new game-changing energy drink. The agreement, which begins immediately and runs through 2027, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet team, branding with pit crew athletes and a presence inside Hendrick Motorsports’ new athletic center.

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RFK Racing and Trimble Launch Multi-Year Agreement Starting with 2025 NASCAR Season

by MikeMay 23, 2025

CONCORD, N.C. (May 23, 2025) — RFK Racing today announced a multi-year sponsor partnership with Trimble, a global technology company that enables essential industries including construction, geospatial and transportation. The collaboration between Trimble and RFK will debut during the 2025 NASCAR season with Trimble’s primary sponsorship on Ryan Preece’s No. 60 Ford Mustang and Chris Buescher’s No. 17 Ford Mustang, beginning with Preece’s entry at Nashville Superspeedway on June 1. Trimble will increase its involvement across RFK Racing’s full fleet in upcoming seasons, including Brad Keselowski’s No. 6 Ford Mustang.

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Pinnacle Financial Partners Expands Relationship with 23XI Racing in Multi-Year Partnership

by MikeMay 20, 2025

Pinnacle to be featured at select NASCAR Cup Series races with Tyler Reddick and the No. 45 team

Nashville, Tenn. (May 20, 2025) – 23XI Racing announced today that Pinnacle has expanded its relationship with the team in a multi-year partnership that makes Pinnacle the official banking sponsor of Tyler Reddick and the No. 45 team. The Nashville-based firm is a leading financial institution located in urban markets across the Southeast. Pinnacle has been an associate partner with Reddick and 23XI since 2023, but this partnership expansion marks the first time Pinnacle will have a featured, brand-focused design on the No. 45 Toyota Camry XSE.

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Historic Sportscar Racing (HSR) and Hoosier Racing Tire Announce Multi-Year Partnership

by MikeMay 12, 2025

DAYTONA BEACH, Florida (May 9, 2025) – Officials from the Hoosier Racing Tire and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the world’s largest racing tire manufacturer become an Official Partner of HSR. Within the new agreement, Hoosier has been named series presenting sponsor and a preferred tire of the HSR SascoSports International/American Challenge presented by Hoosier and the first proud partner and charter member of the new HSR Tire Village.

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Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership

by MikeApril 26, 2025

BRASELTON, Georgia (April 25, 2025) – Officials from Michelin North America, Inc. and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the iconic tire maker become an official partner of HSR, the premier sanctioning body in North America for historic and vintage motorsports competition.

In addition to having a presence and branding at every event on the HSR season championship schedule, Michelin also has been named the official presenting sponsor and the official tire of the HSR Prototype Challenge presented by Michelin, a series featuring modern prototypes retired from contemporary competition.

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Registix, JR Motorsports Join Forces in Multi-Year Agreement

by MikeApril 16, 2025

MOORESVILLE, N.C. (April 16, 2025) – JR Motorsports announced today that Registix, a leader in the reverse logistics industry, rooted in home improvement, equipment, and specialized consumer product liquidations, will join the organization in a multi-year deal, beginning in June at Pocono Raceway. The North Carolina-based company will be featured as a primary partner in five NASCAR Xfinity Series events in both 2025 and 2026 across multiple JRM entries, starting with Connor Zilisch and the No. 88 Chevrolet at “The Tricky Triangle” on June 21. Registix will also partner with Dirty Mo Media, Dale Earnhardt Jr.’s multi-media entertainment company and branded content studio, throughout the duration of the agreement.

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Formula 1® and SiriusXM Announce Multi-Year Extension

by MikeMarch 21, 2025

SiriusXM listeners will continue to get every FIA FORMULA ONE WORLD CHAMPIONSHIPTM race through 2027 season
F1® season continues with this weekend’s FORMULA 1 HEINEKEN CHINESE GRAND PRIX 2025
Fans can also tune in to the exclusive SiriusXM F1 shows “Speed City F1” and “Wheel to Wheel” every week throughout the season

NEW YORK – March 20, 2025 – Formula 1^® and SiriusXM announced today a multi-year extension to their broadcasting agreement, which will continue to deliver coverage of every F1^® race to SiriusXM listeners across North America through 2027.

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Historic Sportscar Racing (HSR) and Hagerty Announce Multi-Year Partnership

by MikeMarch 5, 2025

Hagerty Named Official Presenting Sponsor of Next Month’s HSR Mitty Presented by Hagerty

DAYTONA BEACH, Florida (March 4, 2025) – Officials from Hagerty and Historic Sportscar Racing (HSR) announced today a multi-year agreement that will see the automotive enthusiast brand become an official partner of HSR, the authentic and premier series in North America for historic and vintage motorsports competition. (more…)