DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR’s new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency’s best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks.
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NASCAR Reporter Legend Al Pearce Dead at 82
Al Pearce, a legendary NASCAR reporter and a member of the Virginia Sports Hall of Fame, died on Wednesday (April 9), according to Autoweek. He was 82 years old.
Katherine Legge and e.l.f. Cosmetics To Take On Seven More NASCAR Races for 2025
by Nick DeGroot, Motorsport.Com
When Katherine Legge took the green flag at Phoenix Raceway earlier this year, she became the 17th different woman to compete at the Cup level. The last woman to run a Cup race before her was Danica Patrick over seven years ago. And much like Patrick’s last race, Legge’s debut was eventful, spinning twice and falling 102 laps shy of the checkered flag. But the 44-year-old remains undeterred.
IMSA Insider – In And Out: Will Short Stop Strategically Pay Off Again in Long Beach?
DAYTONA BEACH, Fla. – The IMSA WeatherTech SportsCar Championship has a long, memorable history of racing in the streets, ranging from Miami to Del Mar, San Antonio to Detroit, Nova Scotia to Australia. Bicentennial Park’s streets played host to a two-time Formula 1 World Champion coming out of retirement to race in 1983 in IMSA’s Grand Prix of Miami, setting the stage for a glorious second act to his legendary career. You may have heard of him: Emerson Fittipaldi. And it was Scotland’s Allan McNish (driving with a strained back he injured whilst stepping out of kilt during a pre-race photo shoot) who teamed with Rinaldo “Dindo” Capello and Brad Jones to win IMSA’s first and only race Down Under on the streets of Adelaide.
Grandview Speedway To Try Again With VP Racing Fuels Bruce Rogers Memorial Season Opener This Saturday, April 12 – Seven Different Winners In Special Event
GRANDVIEW SPEEDWAY WILL TRY AGAIN TO OPEN 2025 SEASON WITH VP RACING FUELS BRUCE ROGERS MEMORIAL – MODIFIEDS RACE FOR $7500 TO WIN AND $1000 TO START!
SO FAR NO REPEAT WINNERS IN BRUCE ROGERS MEMORIAL – WILL TREND CONTINUE
BECHTELSVILLE, PA. – Grandview Speedway has hosted seven VP Racing Fuels Bruce Rogers Memorials, and so far there have been seven different winners, will the trend continue?
NASCAR Partners With Recast to Expand Global Reach and Drive Fan Engagement
NASCAR and Recast launch its new partnership to increase viewership options and drive fan engagement in select international markets
Edinburgh, Scotland, April 10, 2025 – NASCAR, America’s premier motorsport organization, has partnered with Recast, the premium fintech-for-media company to enhance access for motorsports fans worldwide.
Noah Gragson, Chandler Smith Partner With Rural King for Multi-Race Schedule
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Noah Gragson and Chandler Smith will team up with Rural King as a primary sponsor for multiple NASCAR Cup Series and NASCAR Craftsman Truck Series races in 2025, Front Row Motorsports announced April 9. (more…)
Trump Meets With Penske’s NASCAR, IndyCar and IMSA Stars at the White House
By Nick DeGroot, Motorsport.Com
Team Penske rolled into Washington D.C. on Wednesday with Roger Penske bringing several of his drivers and race cars from three different divisions to the White House lawn. NASCAR, IndyCar and IMSA were all featured as Penske was celebrated for his recent triumphs. (more…)
Phil’s Heating and Air Expands Partnership with Greg Van Alst at Bristol Motor Speedway
BRISTOL, Tenn: NASCAR Xfinity Series driver Greg Van Alst confirmed today the expansion of his relationship with Phil’s Heating and Air, who will serve as the primary partner of Joey Gase Motorsports with Scott Osteen entry for this Saturday afternoon’s SciAps 300 at Bristol (Tenn.) Motor Speedway.
NASCAR Cup Series News & Notes – Bristol Motor Speedway
NASCAR Cup Series
Next Race: Food City 500
The Place: Bristol Motor Speedway
Track Length: 0.533 Mile Concrete Oval
The Date: Sunday, April 13
The Time: 3 p.m. ET
The Purse: $11,055,250
TV: FS1, 1:30 p.m. ET
Radio: PRN, SiriusXM NASCAR (Channel 90)
Distance: 266.5 miles (500 Laps); Stage 1 (Ends on Lap 125),
Stage 2 (Ends on Lap 250), Final Stage (Ends on Lap 500)
