F1 World Champion Max Verstappen becomes Official Global Ambassador for Fashion Brand AlphaTauri

F1 World Champion Max Verstappen becomes Official Global Ambassador for Fashion Brand AlphaTauri

Verstappen Will Showcase AlphaTauri’s Style Worldwide While Travelling to All 24 stops of the 2025 F1 Season.

“I’m excited for the new season with AlphaTauri,” said Verstappen. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.” (more…)

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AdventHealth Hendersonville becomes Official Health Care Provider of Bowman Gray Stadium for the Cook Out Clash

AdventHealth Hendersonville becomes Official Health Care Provider of Bowman Gray Stadium for the Cook Out Clash

WINSTON SALEM, N.C. (Jan. 31, 2025) – NASCAR and Bowman Gray Stadium announced today that AdventHealth Hendersonville will serve as the Official Health Care Provider of Bowman Gray Stadium for Cook Out Clash Weekend. It is the branch’s first track partnership, adding to a continued relationship with NASCAR and many of its other venues across the country. Team members from the Western North Carolina-based hospital will provide care for drivers, crew and NASCAR employees at the AdventHealth Care Center.

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Miss America Adds Glam to the Rolex 24 At DAYTONA as Honorary Event Official

Miss America Adds Glam to the Rolex 24 At DAYTONA as Honorary Event Official

Joins Grand Marshal Jamie Chadwick for pre-race festivities before the twice-around-the-clock marathon begins

Daytona Beach, Fla. (Jan. 22, 2025) – Daytona International Speedway announced today that newly-crowned Miss America Abbie Stockard will serve as an honorary event official adding to the glam of the Rolex 24 weekend. She joins grand marshal Jamie Chadwick for the pre-race festivities before the iconic twice-around-the-clock marathon begins.

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Craton Promotions Begins Second Year as the Official Ford Performance Licensed Merchandise and Apparel Vendor For IMSA Racing

Craton Promotions Begins Second Year as the Official Ford Performance Licensed Merchandise and Apparel Vendor For IMSA Racing

DAYTONA BEACH, Florida (January 22, 2025) – The Craton Promotions line of apparel offerings continued to expand last year, and one of America’s most iconic brands returns in 2025 as a leading seller and top addition to Craton’s lineup of motorsports and online stores. (more…)

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AO Racing Announces Partnership with Austin Hatcher Foundation as Official Charity for 2025 Season

AO Racing Announces Partnership with Austin Hatcher Foundation as Official Charity for 2025 Season

DAYTONA, Fla. (December 22, 2025) – AO Racing is proud to announce its official partnership with the Austin Hatcher Foundation for Pediatric Cancer for the 2025 racing season. Through this exciting collaboration, AO Racing will be partnering with the Austin Hatcher Foundation for Diversionary Therapy hospital visits across the nation, merchandise fundraising efforts, and a special focus on Pediatric Cancer Awareness Month in September. (more…)

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Lamborghini SC63 To Compete In Daytona 24 Hours As Official Factory Team For First Time

Lamborghini SC63 To Compete In Daytona 24 Hours As Official Factory Team For First Time

Lamborghini Squadra Corse is set to compete in the top class of the IMSA WeatherTech SportsCar Championship for the first time as an official factory team. The team will participate in the 24 Hours at Daytona, marking a significant milestone in its racing history. The Lamborghini SC63, entering its second season, debuted in both the IMSA and FIA World Endurance Championships last year. (more…)

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Suburban Propane Becomes Official Partner of NASCAR and Speedway Motorsports

Suburban Propane Becomes Official Partner of NASCAR and Speedway Motorsports

DAYTONA BEACH, Fla. (Jan. 14, 2025)  Today NASCAR and Speedway Motorsports announced that Suburban Propane Partners, L.P. (NYSE: SPH), a nationwide distributor of propane, renewable propane, renewable natural gas, fuel oil and related products and services, as well as a marketer of natural gas and electricity and investor in low carbon fuel alternatives, has become the Official Propane of NASCAR and Speedway Motorsports through a multi-year partnership.

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GOVX and NASCAR Announce Official Partnership

GOVX and NASCAR Announce Official Partnership

As part of the multi-year agreement, GOVX will serve as the Presenting Sponsor of the NASCAR Miltix program

Daytona Beach, Fla. (Dec. 10, 2024) — NASCAR and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators, and other government service personnel, announced today an official multi-year partnership that strengthens NASCAR’s longstanding commitment to the military and first responder communities.

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Stratasys Becomes Official 3D Printing Partner of NASCAR

Stratasys Becomes Official 3D Printing Partner of NASCAR

Multi-Year Agreement Makes Stratasys the Exclusive Provider of 3D Printing Solutions for NASCAR to Create Parts, Tools, and Accelerate Design

 DAYTONA BEACH, Fla. (Dec. 4, 2024) – NASCAR today announced an expanded long-term technical partnership with Stratasys making the company the official 3D printing partner of NASCAR. NASCAR will now exclusively use Stratasys 3D printing technology for the design and production of parts and tools across NASCAR, replacing previous technologies used alongside Stratasys solutions.

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