DAYTONA BEACH, Florida (January 22, 2025) – The Craton Promotions line of apparel offerings continued to expand last year, and one of America’s most iconic brands returns in 2025 as a leading seller and top addition to Craton’s lineup of motorsports and online stores.
Visitors to IMSA races through the latter portions of 2024, and beginning this weekend with the Rolex 24 At Daytona, can purchase officially licensed Ford Performance apparel alongside popular IMSA series and team apparel sold at the track and online. Among the items available for the passionate fans of heritage brand include shirts, outerwear, caps, mugs, decals and more.
The merchandise features the GT3 version of the Blue Oval’s legendary Ford Mustang that made its debut in the IMSA WeatherTech Championship GT Daytona (GTD) and GTD Pro class at the beginning of the 2024 season.
The Ford Performance Mustang GT3 has quickly proved popular with sports car racing fans, and gear sporting the famous manufacturer is among the top sellers week-in and week-out at the track. It’s no surprise, as Ford Performance fans line the fences to root for not only the WeatherTech GT3 Mustang but the GT4 version in IMSA Michelin Pilot Challenge and the 30-strong fields in the dedicated Ford Mustang Challenge for the Dark Horse R version of the popular marque.
“Motorsports fans never fail to show their passion, but capturing the look and feel of the Ford Performance GT3 program and the Ford Mustang has reached another level,” Thomas Craton, President and CEO of Craton Promotions, said. “From the time the team at Craton Promotions were entrusted with a line of officially licensed Ford merchandise, we’ve gotten a renewed taste of the way Ford Performance fans feel about the brand and are pleased to provide the apparel to them at the track and at home.”
The Ford Performance line is just the latest addition to Craton Promotion’s merchandise properties, which includes IMSA, the Acura Grand Prix of Long Beach, Lime Rock Park, American Flat Track and its Team IMSA line that includes some of the most popular brands, teams and drivers in the IMSA paddock.
All of that merchandise, from Ford Performance through the IMSA and Team IMSA apparel, will be available at this weekend’s Rolex 24 at Daytona, January 22 – 26. The event annually waves the green flag on the professional motorsports season with stars from around the world.
For more information on services or to order merchandise from all of the brands that Craton Promotions offers, visit shopcraton.com. Merchandise tents will be available for fans on site throughout the grounds of Daytona International Speedway.
ABOUT CRATON, INC.: A long-standing and high-volume merchandise and apparel company, Craton, Inc. has served major firms for 35 years. Since refining its focus in 2015 strictly to motorsports-associated clients and audiences, Craton has raised the bar for its partners in revenue, reach and customer satisfaction. Serving major racing series, track facilities and event promoters, Craton is the official merchandising partner for the Acura Grand Prix of Long Beach, IMSA (International Motorsports Association), Michelin Raceway Road Atlanta, Sebring International Raceway, Mid-Ohio Sports Car Course, Green Savoree Racing Promotions, Lime Rock Park and many others. Learn more at http://www.shopcraton.com and visit Craton (#cratoninc) on its social channels at Facebook at http://www.facebook.com/attheevents and Instagram @cratoninc.