MOORESVILLE, N.C. (April 15, 2025) – Things are getting heated thanks to Rinnai America Corporation. Front Row Motorsports (FRM) and its team partner, Long John Silver’s, announce a new partnership with Rinnai America Corporation that will feature Todd Gilliland racing the No. 34 Rinnai Ford Mustang Dark Horse this summer at the Atlanta (Ga.) Motor Speedway. Rinnai will also be a full season associate partner of Gilliland with Rinnai featured on Gilliland’s car and uniform.
DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR’s new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency’s best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks.
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Noah Gragson and Chandler Smith will team up with Rural King as a primary sponsor for multiple NASCAR Cup Series and NASCAR Craftsman Truck Series races in 2025, Front Row Motorsports announced April 9. (more…)
HARMAN International has become a NASCAR technology partner, aimed at delivering premium audio experiences for racing fans through future racetrack audio upgrades. This partnership enables NASCAR to design and implement high-quality integrated audio systems using HARMAN Professional Solutions brands, including JBL Professional loudspeakers, Crown amplifiers, BSS digital signal processing, and more, the company says. (more…)
FIA European Rally Championship promoter WRC Promoter GmbH is delighted to welcome JLM Lubricants as the ERC’s Official Liquid Tools Partner.
The collaboration brings JLM’s industry-leading automotive fuel additive and lubricant technology to one of the world’s most demanding motorsport arenas, reinforcing the brand’s commitment to durability, efficiency, and innovation. (more…)
Halo By Orthene has joined Chip Ganassi Racing (CGR) as a technical partner. CGR will use Halo P1 brake fluid in all its cars throughout the 2025 INDYCAR SERIES and INDY NXT by Firestone seasons.
The season kicked off with last weekend’s Firestone Grand Prix of St. Petersburg in Florida, where CGR earned a 1-2 finish with Alex Palou and the No. 10 DHL Honda team taking victory, followed by the No. 9 PNC Bank Honda and driver Scott Dixon in second. (more…)
Nolato has signed on to support the Thursday, June 19 event headlined by Round #1 of the Myers Container Service Flying Tiger Triple Crown
Thunder Road Officials announced today a continued partnership with Nolato Vermont, located in Royalton and Bethel. Nolato has signed on to support the Thursday, June 19 event headlined by Round #1 of the Myers Container Service Flying Tiger Triple Crown! The third world-famous Thursday night of racing at the Nation’s Site of Excitement will showcase a four division showdown as the season gets off to a hot and heavy start on Nolato Night!
MOORESVILLE, N.C. (Feb. 20, 2025) – Arby’s, the largest sandwich drive-thru restaurant brand in the world, has partnered with Rick Ware Racing (RWR) and will be featured across its teams in the NASCAR Cup Series and NHRA Mission Foods Drag Racing Series.
NAPA VALLEY, Calif. – February 20, 2025 – Iconic wine producer Caymus Vineyards proudly announces its 2025 NASCAR Cup Series partnership with Haas Factory Team. The family-owned and operated winery will feature Bonanza, its heralded California Cabernet Sauvignon, on the No. 41 Ford Mustang Dark Horse of Haas Factory Team driver Cole Custer.
