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Service Partners and TOP LINER Partner to Bring Premium Spray-On Truck Bed Liners Nationwide, Celebrates with Burtin Racing’s New Livery Debut

by MikeAugust 18, 2025

Atlanta, GEORGIA – August 18, 2025 – TOP LINER, the innovative spray-on truck bed lining company led by Claudio Burtin, is excited to announce a nationwide partnership with Service Partners, the nation’s leading distributor of insulation and building supplies. This collaboration introduces TOP LINER’s high-performance spray-on truck bed liners to Service Partners’ extensive network of over 76 distribution centers, providing contractors and customers across North America with access to cutting-edge protective coatings.

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eero Becomes Entitlement Partner For NASCAR CRAFTSMAN Truck Series Regular Season Finale at Richmond Raceway Aug. 15

by MikeAugust 6, 2025

RICHMOND, Va. (Aug. 5, 2025) – Richmond Raceway announced today that eero, an Amazon company and pioneer in whole-home mesh Wi-Fi systems, will become the entitlement partner for the NASCAR CRAFTSMAN Truck Series Regular Season Finale on Friday, Aug. 15. The official name of the race will be the eero 250.

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Alabama Manufactured Housing Association Named ARCA Menards Series Race Entitlement Partner at Talladega Superspeedway

by MikeJuly 28, 2025July 29, 2025

Manufactured Housing 200 set for next year at the iconic superspeedway as part of a multi-year deal

TALLADEGA, Ala. (July 28, 2025) – Talladega Superspeedway announced today that Alabama Manufactured Housing Association has been named the new ARCA Menards Series race entitlement partner. The Manufactured Housing 200 is set to take place next year at the iconic superspeedway as part of a multi-year deal.

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RFK Racing Joins Forces with NTangible as Official Mental Fitness Partner, Enhancing Pit Crew Performance Through Groundbreaking Assessment

by MikeJuly 8, 2025July 9, 2025

CONCORD, N.C. (July 8, 2025) — Roush Fenway Keselowski (RFK) Racing today announced a strategic partnership with NTangible, a leading provider of mental fitness assessments for elite performers. As the newest member of the RFK Tek Alliance, NTangible will deliver advanced mental fitness evaluations to RFK Racing’s pit crews, supporting efforts to enhance performance under pressure and sustain a competitive advantage in the high-intensity environment of motorsports.

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Xumo to Take to the Streets of Chicago as Founding Partner of NASCAR Chicago Street Race

by MikeJune 24, 2025

Xumo’s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go

PHILADELPHIA – June 24, 2025 – NASCAR and Xumo formally announced today that Xumo will take to the streets of Chicago this Independence Day Weekend as a Founding Partner of the Chicago Street Race Weekend, taking place July 5-6 in Chicago’s iconic Grant Park. This news brings together two dynamic brands committed to delivering premium experiences to fans through innovation, access, and technology.

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AirBox Returns as Primary Partner with Harrison Burton and AM Racing for Autódromo Hermanos Rodríguez

by MikeJune 9, 2025

STATESVILLE, N.C.: AM Racing proudly announced today that AirBox, the industry leader in commercial indoor air quality (IAQ) solutions has expanded its partnership with the team and will serve as the primary partner of the No. 25 Ford Mustang driven by Harrison Burton in Saturday afternoon’s The Chilango 150 at Autódromo Hermanos Rodríguez.

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RFK Racing to Host Annual Fan Day on May 23 Featuring Driver Access, Shop Tours, Partner Activations – and a Major Partnership Announcement

by MikeMay 14, 2025May 14, 2025

CONCORD, N.C. (May 14, 2025) – RFK Racing will welcome fans to its Concord, North Carolina headquarters on Friday, May 23 for its annual Fan Day celebration, just ahead of the iconic Coca-Cola 600 on Memorial Day Weekend. This year’s event will include autograph sessions with RFK drivers, guided shop tours, interactive partner displays, live SiriusXM coverage, and a major partnership announcement that fans won’t want to miss.

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White Mountain, Thompson Speedway Partner with New NESTN Streaming Service

by Lou ModestinoMay 14, 2025

Coverage Starts with Monaco Modified Thompson Special Wednesday, May 14

Barre, VT — Officials have freshly inked a deal with a new and exciting steaming service option for Northeast racing fans in 2025. NESTN, the North East Short Track Network, has signed on with White Mountain Motorsports Park and Thompson Speedway to stream select Pay-Per-View events produced by the same great team that showcases weekly racing action from across New England. NESTN coverage will begin with the Monaco Modified RaceChoice.com program on Wednesday, May 14at Thompson Speedway.

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Nicokick and zone™ Partner to Sponsor Kyle Busch’s No. 8 Car at Talladega

by MikeApril 16, 2025

Nicokick’s first co-branded campaign with zone™ accelerates online engagement and brand visibility in motorsports

WASHINGTON–(BUSINESS WIRE)–Nicokick.com, the leading U.S. platform and preferred digital retail partner for zone™ premium nicotine pouches, is revving up its motorsports presence with a new sponsorship of Kyle Busch’s iconic No. 8 car at the upcoming Talladega race on April 27.

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Advance Auto Parts and NASCAR Partner for “Advance Auto Parts Night at the Races”

by MikeApril 16, 2025

Program to bolster local support in 17 NASCAR Advance Auto Parts Weekly Series track markets throughout the year

DAYTONA BEACH, Fla. (April 15, 2025) – As the start of the 2025 NASCAR Advance Auto Parts Weekly Series heats up across the country, Advance Auto Parts and NASCAR announced today they are teaming up to accelerate support for local short track racing through new “Advance Auto Parts Night at the Races” in 17 track markets.

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