Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership

Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership

BRASELTON, Georgia (April 25, 2025) – Officials from Michelin North America, Inc. and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the iconic tire maker become an official partner of HSR, the premier sanctioning body in North America for historic and vintage motorsports competition.

In addition to having a presence and branding at every event on the HSR season championship schedule, Michelin also has been named the official presenting sponsor and the official tire of the HSR Prototype Challenge presented by Michelin, a series featuring modern prototypes retired from contemporary competition.

(more…)

Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership Read More

Mystik Lubricants Enters into Partnership with Zane Smith

Mystik Lubricants Enters into Partnership with Zane Smith
  • CITGARD to Return to Front Row Motorsports as an Associate Sponsor

MOORESVILLE, N.C. (April 16, 2025) – Front Row Motorsports (FRM) is proud to announce a multi-race sponsorship for Mystik® Lubricants, for select NASCAR Cup Series events with Zane Smith and the No. 38 Ford Mustang Dark Horse team as well as an all-season associate sponsorship. CITGO® CITGARD® Heavy Duty Engine Oils brand will also join Zane as an associate sponsor.

(more…)

Mystik Lubricants Enters into Partnership with Zane Smith Read More

Phil’s Heating and Air Expands Partnership with Greg Van Alst at Bristol Motor Speedway

Phil’s Heating and Air Expands Partnership with Greg Van Alst at Bristol Motor Speedway

BRISTOL, Tenn: NASCAR Xfinity Series driver Greg Van Alst confirmed today the expansion of his relationship with Phil’s Heating and Air, who will serve as the primary partner of Joey Gase Motorsports with Scott Osteen entry for this Saturday afternoon’s SciAps 300 at Bristol (Tenn.) Motor Speedway.

(more…)

Phil’s Heating and Air Expands Partnership with Greg Van Alst at Bristol Motor Speedway Read More

Bare Knuckle Boxing Enters into Multi-Race Partnership with Front Row Motorsports

Bare Knuckle Boxing Enters into Multi-Race Partnership with Front Row Motorsports

Boxing League to Parter with Layne Riggs in Multiple Races During 2025 season

MOORESVILLE, N.C. (April 4, 2025) – Layne Riggs will bring a new look to his Ford F-150 as Bare Knuckle Boxing (BKB) and Front Row Motorsports enter an exciting, new partnership.

Originating in South Florida with combat sports legend Dada 5000 and Mike Vazquez (who in 1999 formed HRT Motorsports, NASCAR’s first Hispanic racing team), BKB is the oldest professional bare knuckle boxing company in the world and its largest in terms of roster, library and distribution. BKB is broadcasted in millions of homes across the globe, including a recent groundbreaking live television deal with VICE TV in North America. (more…)

Bare Knuckle Boxing Enters into Multi-Race Partnership with Front Row Motorsports Read More

VDL Fuel Systems Continues Partnership With Milton CAT American-Canadian Tour

VDL Fuel Systems Continues Partnership With Milton CAT American-Canadian Tour

Barre, VT — As the 2025 Milton CAT American-Canadian Tour season gets ever closer to its start at New Hampshire Motor Speedway on Sunday, April 13, so too come returning partnerships with North America’s most historic Late Model Tour! VDL Fuel Systems of Mooresville, North Carolina has continued their partnership with ACT that first started back in 2019 and will now continue strong through, at least, 2027! (more…)

VDL Fuel Systems Continues Partnership With Milton CAT American-Canadian Tour Read More

SafetyCulture Expands Partnership with Trackhouse Racing

SafetyCulture Expands Partnership with Trackhouse Racing

Global Technology Company to Serve as Primary Sponsor in Eight NASCAR Cup Races, Will Appear on Shane van Gisbergen and Ross Chastain Chevrolets in 2025 season

Concord, North Carolina – When three-time Supercar Champion Shane van Gisbergen left his native New Zealand and came to America to pursue a NASCAR dream he brought along some of his friends, including global technology company SafetyCulture.

SafetyCulture dipped its toe in the NASCAR waters as Trackhouse Racing’s Official Workplace Operations Partner in 2024, while also serving a full season as an associate partner and the primary sponsor in four of Van Gisbergen’s Xfinity Series races. SafetyCulture was also the primary sponsor when he drove in the Cup Series race at Daytona (Fla.) International Raceway in August. (more…)

SafetyCulture Expands Partnership with Trackhouse Racing Read More

Cyclum NextGen Travel Centers Continues Innovative Partnership with AM Racing and Kole Raz for ARCA Menards Series East Opener at Five Flags Speedway

Cyclum NextGen Travel Centers Continues Innovative Partnership with  AM Racing and Kole Raz for ARCA Menards Series East Opener at Five Flags Speedway

STATESVILLE, N.C.: Cyclum NextGen Travel Centers, Capstone Engineered Solutions, and Gallagher Insurance will extend their partnership with Kole Raz and AM Racing for the ARCA Menards Series East season opener at Five Flags (Fla.) Speedway in Pensacola, Fla., on March 22, 2025.

The team will feature a 76® Renewable Diesel-branded car, highlighting their focus on sustainability and performance.

(more…)

Cyclum NextGen Travel Centers Continues Innovative Partnership with AM Racing and Kole Raz for ARCA Menards Series East Opener at Five Flags Speedway Read More

Haas Factory Team, Cole Custer Announce Two Race Partnership with Autodesk for Homestead-Miami and Sonoma

Haas Factory Team, Cole Custer Announce Two Race Partnership with Autodesk for Homestead-Miami and Sonoma

[KANNAPOLIS, NC] – Haas Factory Team announced Tuesday that Autodesk will serve as the primary sponsor for its No. 41 Ford Mustang and driver Cole Custer for two NASCAR Cup Series races this season.

Autodesk’s 2025 debut will be this weekend at Homestead-Miami Speedway, and they will also adorn the hood at Sonoma Raceway (July 13). The company previously sponsored Custer from 2020 to 2022 in the NASCAR Cup Series, and in 2024 in the NASCAR Xfinity Series. (more…)

Haas Factory Team, Cole Custer Announce Two Race Partnership with Autodesk for Homestead-Miami and Sonoma Read More