As part of the multi-year agreement, GOVX will serve as the Presenting Sponsor of the NASCAR Miltix program
Daytona Beach, Fla. (Dec. 10, 2024) — NASCAR and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators, and other government service personnel, announced today an official multi-year partnership that strengthens NASCAR’s longstanding commitment to the military and first responder communities.
DAYTONA BEACH, Fla. – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced the renewal of its Official Partnership with the International Motor Sports Association (IMSA). This year, the relationship will expand its impact through the company’s support of IMSA’s new STEM – Science, Engineering, Technology and Math – education program for high school students in select race markets. (more…)
The 2024 Concorso d’Eleganza Villa d’Este Best of Show-winning 1932 Alfa Romeo 8C 2300 Spider by Figoni (Images Courtesy of BMW AG).
Grosse Pointe, Michigan (November 26, 2024) – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is thrilled to announce its partnership with BMW AG to become the official auction partner of the Concorso d’Eleganza Villa d’Este, starting in May 2025. As part of the Concorso d’Eleganza Villa d’Este event, Broad Arrow Auctions is expected to offer up to 70 of the highest quality collector cars for sale on the shores of Lake Como. (more…)
Relationship Spans Across the NASCAR Cup Series and NASCAR Xfinity Series
WELCOME, N.C. (November 25, 2024) – Titan Risk Solutions will continue their multi-year, multi-car partnership with Richard Childress Racing in 2025 with sponsorship in both the NASCAR Cup Series and the NASCAR Xfinity Series. The partnership includes sponsorship of Austin Dillon in the No. 3 Titan Risk Solutions Chevrolet in the NASCAR Cup Series, along with Austin Hill and Jesse Love in the NASCAR Xfinity Series for select races. (more…)
DAYTONA BEACH, Florida (November 1, 2024) – SascoSports, Inc. and Historic Sportscar Racing (HSR) have executed a multi-year partnership agreement that will see the longtime vintage and historic racing company continue as HSR’s Tire Supplier and At-Track Service and Support Partner. (more…)
WELCOME, N.C. (October 31, 2024) – Whelen Engineering, a global leader in the emergency warning industry for over 70 years, will continue their partnership with Richard Childress Racing in 2025 as anchor sponsor on the No. 2 Chevrolet in the NASCAR Xfinity Series. Jesse Love, current Sunoco Rookie of the Year points leader, will return to the organization to pilot the race-winning entry.
DAYTONA BEACH, Florida (October 29, 2024) – Just over a month after Historic Sportscar Racing (HSR) announced its new HSR Classic Endurance Championship, a North American food industry giant and motorsports sponsorship leader has been named the presenting partner.
The HSR Classic Endurance Championship Presented by Mission Foods debuts in 2025 in a long-term partnership supporting the first major endurance race championship in the U.S. for vintage and historic sports cars. Competitors and race fans alike, however, will get a preview experience of the new Mission Foods championship this weekend at the 10th Running of the HSR Daytona Classic 24 Hour Presented by Mission Foods, October 30 – November 3. (more…)
Baptist Health 200 set for October 26 to play pivotal role in Playoffs
MIAMI, Fla. (Oct. 17, 2024) – Homestead-Miami Speedway announced today that Baptist Health has entered into a multi-year renewal for the NASCAR CRAFTSMAN Truck Series race entitlement at the track. The Baptist Health 200 will be the first race in a Saturday doubleheader on October 26 as drivers look to punch their ticket to the Championship 4 for a shot at the title two weeks later.
NASCAR has announced the continuation of a huge partnership with Ticketmaster, making the ticketing giant the Official Ticketing Partner beginning with the 2025 season. This collaboration comes with the objective of improving the fan experience when it comes to ticket management across all NASCAR-owned tracks. (more…)
GREENSBORO, NC (Sept. 12, 2024) – Mack Trucks and Richard Childress Racing (RCR) today announced a long-term partnership under which Mack will be designated as the “Official Long-Haul Truck of Richard Childress Racing.”
As part of the agreement, Mack will provide a fleet of customized Mack Anthem® 70-inch Stand-Up Sleeper models dedicated to meeting the needs of RCR during the grueling NASCAR season. (more…)
HUNTERSVILLE, N.C. (September 4th, 2024) – Joe Gibbs Racing (JGR) announced today that incoming broadcast partner of the NASCAR Xfinity Series, The CW, will be partnering with drivers Sheldon Creed and Ty Gibbs to promote their upcoming slate of NASCAR Xfinity Series races in 2024.
The deal will kick off with a primary scheme on Sheldon Creed’s No. 18 Toyota GR Supra at the Focused Health 250 in Atlanta this upcoming Saturday, September 7th at 3:00 PM ET. Ty Gibbs will represent The CW the following weekend as his No. 54 Toyota Camry XSE will represent The CW colors on Sunday, September 15th at 3:00 PM ET in the Go Bowling at the Glen at Watkins Glen International.
MOORESVILLE, N.C. (August 29, 2024) – Team Penske and EnerSys (NYSE: ENS), the global leader in stored energy solutions for industrial applications, announced today a multi-year extension of their successful partnership. In addition, EnerSys will continue to partner as a key sponsor for the team’s championship-winning NTT INDYCAR SERIES program.
The EnerSys high-performance brand, ODYSSEY® battery, will continue to be featured as a primary partner for multiple races on the No. 3 Chevrolet driven by six-time INDYCAR SERIES winner Scott McLaughlin. The New Zealander took the ODYSSEY® battery colors to victory lane at Mid-Ohio Sports Car Course in July of 2022 – his second series triumph.
WELCOME, N.C. (August 29, 2024) – Richard Childress Racing (RCR) today announced a partnership with Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations™ Cloud. RCR has implemented Samsara Video-Based Safety, Vehicle Telematics, and Equipment Monitoring solutions in its fleet to increase the safety, efficiency, and sustainability of its operations.
“RCR is consistently striving to find solutions to improve the safety and efficiency of not only our race cars, but our fleet of trucks that log thousands of miles to and from the track every week,” said Torrey Galida, president of RCR. “This partnership with Samsara allows us to equip our hauler drivers with innovative and sustainable technology that will help our logistic operations. Our use of the Samsara platform is an exciting opportunity, and we look forward to finding much success together both on and off the track.” (more…)
DAYTONA BEACH, Fla. (Aug. 22, 2024) – Today marks a moment worth savoring, as America’s No. 1 motorsport and the nation’s No. 1 meat snack brand join forces to help race fans feed their wild side. NASCAR and Jack Link’s together announced that the U.S. meat snacks market leader has become an Official Partner of NASCAR through a multi-year agreement set to begin in 2025.
“Much like NASCAR, Jack Link’s built itself from a determined pioneer into a household brand committed to delivering quality to its customers while having some fun along the way,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. “Jack Link’s fits perfectly as an Official Partner of NASCAR and we’re eager for everyone involved to enjoy the benefits of catering to the most passionate and loyal fans in all of sports.”
Nashville, TN (August 21, 2024) – The Big Machine Music City Grand Prix is thrilled to announce that Omologato will be the official watch sponsor of the 2024 NTT INDYCAR SERIES finale at Nashville Superspeedway. This prestigious partnership marks the beginning of a multi-year collaboration between the iconic racing event and the renowned watchmaker.
BROOKLYN, Michigan (August 18, 2024) – Dow (NYSE: DOW) and Richard Childress Racing (RCR) announced today an extension of their partnership, reinforcing a commitment to advancing high-performing mobility through materials science innovation.
DAYTONA BEACH, Fla. (July 25, 2024) – NASCAR and Straight Talk Wireless today announced an official multi-year partnership that makes Straight Talk Wireless an Official Wireless Partner of NASCAR.
New Hudson, MI – July 9, 2024 – Pratt Miller, an Oshkosh Corporation [NYSE: OSK] business, is pleased to announce a groundbreaking partnership with Haas Automation, the leading manufacturer of CNC machine tools. This collaboration marks Haas Automation’s first foray into the world of sports car racing, aligning with the iconic yellow Corvettes of Pratt Miller Motorsports.
CONCORD, N.C. (June 26, 2024) – Valvoline Global, a worldwide leader in automotive and industrial solutions creating future-ready products and best-in-class services for partners around the globe, has expanded and extended its strategic partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports through 2029. (more…)
Barre, VT — One of the longest supporting local businesses in Central Vermont has once again taken up the pen and signed on for yet another three-year extension. Mekkelsen RV located in East Montpelier has continued their backing with the iconic Memorial Day Classic, a partnership with the popular Sunday spectacular that goes all the way back to 1996. (more…)
