Cummins Announces Partnership with Kaulig Racing and Ram in the NASCAR Craftsman Truck Series

Cummins Announces Partnership with Kaulig Racing and Ram in the NASCAR Craftsman Truck SeriesCummins will serve as the primary sponsor of Kaulig Racing driver Brenden “Butterbean” Queen and the No. 12 Cummins Ram 1500 for the 2026 NASCAR Craftsman Truck Series season

Welcome, N.C. – Cummins Inc. (NYSE: CMI), a global power technology leader and one of America’s most storied engineering and motorsports innovators for over a century, is returning to the national racing spotlight. Today, the leader in diesel, natural gas, and alternative power technologies announced it will serve as the full-season primary sponsor of Brenden “Butterbean” Queen and the No. 12 Cummins Ram 1500 for the 2026 NASCAR Craftsman Truck Series with Kaulig Racing.

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JR Motorsports, Dale Earnhardt Jr. Welcome Arby’s in Multi-Year Partnership

JR Motorsports, Dale Earnhardt Jr. Welcome Arby’s in Multi-Year PartnershipMOORESVILLE, N.C. (Dec. 16, 2025) – JR Motorsports today announced that Arby’s, the leading destination for a high-quality meat-fueled menu with more than 3,500 restaurants in six global markets, has teamed up with JRM and Dirty Mo Media for a multi-year, multi-faceted partnership. As part of this new agreement, Arby’s will be featured as the primary partner for eight NASCAR O’Reilly Auto Parts Series events in 2026 with drivers Carson Kvapil, Sammy Smith and Justin Allgaier, as well as serving as a season-long associate onboard Allgaier’s No. 7 Chevrolet. Additionally, Arby’s will have a personal service agreement with JRM owner and NASCAR Hall of Famer Dale Earnhardt Jr.

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Granite State Pro Stock Series Announces New Partnership with Hudson International Speedway

Granite State Pro Stock SeriesIn a joint announcement today at the Performance Racing Industry Trade Show, Hudson Speedway owner Ben Bosowski, Track General Manager John Esburnettt, and Granite State Pro Stock Series President Mike Parks revealed that the Granite State Pro Stock Series will now be presented by Hudson International Speedway beginning with the 2026 season.

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Formula 1 Heineken Las Vegas Grand Prix And Caesars Entertainment Extend Partnership Through 2030

FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX AND CAESARS ENTERTAINMENT EXTEND PARTNERSHIP THROUGH 2030LAS VEGAS (Nov. 20, 2025) – FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has announced the extension of its agreement with Caesars Entertainment, the largest gaming and entertainment company in the U.S., continuing their role as a Founding Partner through 2030. The renewed multi-year partnership reinforces a shared commitment to delivering the thrill of Formula 1® racing alongside the dynamic energy, entertainment and hospitality that define Caesars Entertainment’s portfolio of eight resorts on the Las Vegas Strip.

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Kampgrounds Of America, Inc. Extends Partnership With JR Motorsports

KOA signs with JR Motorsports, Connor ZilischMOORESVILLE, N.C. (Nov. 19, 2025) – JR Motorsports announced today that Kampgrounds of America, Inc., the world’s largest system of privately held campgrounds, will return to the organization for the 2026 NASCAR O’Reilly Auto Parts Series season. KOA will be a primary partner for one race with Connor Zilisch and the No. 1 Chevrolet, support multiple JRM Chevrolets as a full-season associate partner, and maintain a year-long partnership with Wyatt Miller, uniting motorsports and outdoor enthusiasts.

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Aaron’s Rent-to-Own Extends Partnership with Front Row Motorsports

Aaron’s Rent To Own, Front Row Motorsports, driver Zane SmithAaron’s Rent-to-Own Company Returns as Anchor Partner in Multi-Race, Multi-Year Agreement

MOORESVILLE, N.C. (November 18, 2025) – Returning to the NASCAR Cup Series circuit with Front Row Motorsports (FRM) and Zane Smith for the 2025 season, Aaron’s Rent-to-Own has now extended their partnership with the organization in a multi-race, multi-year agreement for the 2026 and 2027 Cup Series seasons.

Headquartered in Atlanta, Aaron’s is a leading provider of rent-to-own and retail purchase solutions of appliances, electronics, furniture, and other home goods with nearly 1,200 locations in 47 states and Canada.

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Interstate Batteries Provides ‘Motorsports Therapy’ to Veterans in Partnership with Semper Fi & America’s Fund

Interstate Batteries Provides ‘Motorsports Therapy’ to VeteransA Staunch Supporter of Semper Fi & America’s Fund, Interstate Batteries Uses its Longstanding NASCAR Cup Series Program To Help Service Member Veterans Dealing With PTS

CHARLOTTE, N.C. (Nov. 7, 2025) – A roaring exhaust note that pierces eardrums. Engine vibrations felt throughout the body. The unmistakable scent of burning rubber. The high-pitched squeal of tires struggling to maintain grip as asphalt gets eaten up in a blur.

For NASCAR Cup Series drivers, these sensations describe a typical Sunday. For veterans dealing with post-traumatic stress (PTS), it’s motorsports therapy.

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HSR and Mission Foods Expand Multi-Year Partnership with the HSR Mission GT Challenge

HSR Mission GT ChallengeBRASELTON, Georgia (September 26, 2025) – Just under a year after Historic Sportscar Racing (HSR) and North American food industry giant Mission Foods established a long-term partnership that includes Mission’s sponsorship of The HSR Classic Endurance Championship presented by Mission Foods, officials from both companies announced today an expansion of the agreement with the introduction of the Mission GT Challenge.

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Historic Sportscar Racing (HSR) and Downforce Motorsports Announce New Partnership

  • HSR and Downforce MotorsportsDownforce Motorsports Named “Official Performance Vehicle Partner of HSR”, to Showcase Superformance and Shelby American High-Performance Vehicles in the HSR Paddock

DAYTONA BEACH, Florida (September 17, 2025) – Downforce Motorsports and Historic Sportscar Racing (HSR) announced today a new multi-year partnership that will see Downforce Motorsports as the “Official Performance Vehicle Partner of HSR.” The collaboration underscores a shared mission to honor motorsport’s golden eras by celebrating the cars, craftsmanship and stories that continue to define performance today.

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