Mission Foods and Historic Sportscar Racing (HSR) Finalize Long-Term Partnership

Mission Foods and Historic Sportscar Racing (HSR) Finalize Long-Term Partnership

DAYTONA BEACH, Florida (October 29, 2024) – Just over a month after Historic Sportscar Racing (HSR) announced its new HSR Classic Endurance Championship, a North American food industry giant and motorsports sponsorship leader has been named the presenting partner.

The HSR Classic Endurance Championship Presented by Mission Foods debuts in 2025 in a long-term partnership supporting the first major endurance race championship in the U.S. for vintage and historic sports cars. Competitors and race fans alike, however, will get a preview experience of the new Mission Foods championship this weekend at the 10th Running of the HSR Daytona Classic 24 Hour Presented by Mission Foods, October 30 – November 3. (more…)

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Baptist Health Enters Multi-Year Renewal for NASCAR CRAFTSMAN Truck Series Race Entitlement Partnership at Homestead-Miami Speedway

Baptist Health Enters Multi-Year Renewal for NASCAR CRAFTSMAN Truck Series  Race Entitlement Partnership at Homestead-Miami Speedway

Baptist Health 200 set for October 26 to play pivotal role in Playoffs

MIAMI, Fla. (Oct. 17, 2024) – Homestead-Miami Speedway announced today that Baptist Health has entered into a multi-year renewal for the NASCAR CRAFTSMAN Truck Series race entitlement at the track. The Baptist Health 200 will be the first race in a Saturday doubleheader on October 26 as drivers look to punch their ticket to the Championship 4 for a shot at the title two weeks later.

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Mack Trucks Enters Long-Term Partnership with Richard Childress Racing

Mack Trucks Enters Long-Term Partnership with Richard Childress Racing

GREENSBORO, NC (Sept. 12, 2024) – Mack Trucks and Richard Childress Racing (RCR) today announced a long-term partnership under which Mack will be designated as the “Official Long-Haul Truck of Richard Childress Racing.”

As part of the agreement, Mack will provide a fleet of customized Mack Anthem® 70-inch Stand-Up Sleeper models dedicated to meeting the needs of RCR during the grueling NASCAR season. (more…)

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The CW Network Announces Partnership with Joe Gibbs Racing

The CW Network Announces Partnership with Joe Gibbs Racing

HUNTERSVILLE, N.C. (September 4th, 2024) – Joe Gibbs Racing (JGR) announced today that incoming broadcast partner of the NASCAR Xfinity Series, The CW, will be partnering with drivers Sheldon Creed and Ty Gibbs to promote their upcoming slate of NASCAR Xfinity Series races in 2024.

The deal will kick off with a primary scheme on Sheldon Creed’s No. 18 Toyota GR Supra at the Focused Health 250 in Atlanta this upcoming Saturday, September 7th at 3:00 PM ET. Ty Gibbs will represent The CW the following weekend as his No. 54 Toyota Camry XSE will represent The CW colors on Sunday, September 15th at 3:00 PM ET in the Go Bowling at the Glen at Watkins Glen International.

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Enersys® And Team Penske Extend Partnership

Enersys® And Team Penske Extend Partnership

MOORESVILLE, N.C. (August 29, 2024) – Team Penske and EnerSys (NYSE: ENS), the global leader in stored energy solutions for industrial applications, announced today a multi-year extension of their successful partnership. In addition, EnerSys will continue to partner as a key sponsor for the team’s championship-winning NTT INDYCAR SERIES program.

The EnerSys high-performance brand, ODYSSEY® battery, will continue to be featured as a primary partner for multiple races on the No. 3 Chevrolet driven by six-time INDYCAR SERIES winner Scott McLaughlin. The New Zealander took the ODYSSEY® battery colors to victory lane at Mid-Ohio Sports Car Course in July of 2022 – his second series triumph.

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Richard Childress Racing Announces Partnership with Samsara

Richard Childress Racing Announces Partnership with Samsara

WELCOME, N.C. (August 29, 2024) – Richard Childress Racing (RCR) today announced a partnership with Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations™ Cloud. RCR has implemented Samsara Video-Based Safety, Vehicle Telematics, and Equipment Monitoring solutions in its fleet to increase the safety, efficiency, and sustainability of its operations.

“RCR is consistently striving to find solutions to improve the safety and efficiency of not only our race cars, but our fleet of trucks that log thousands of miles to and from the track every week,” said Torrey Galida, president of RCR. “This partnership with Samsara allows us to equip our hauler drivers with innovative and sustainable technology that will help our logistic operations. Our use of the Samsara platform is an exciting opportunity, and we look forward to finding much success together both on and off the track.” (more…)

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Jack Link’s® Jumps into Wild World of Racing with New NASCAR Partnership

Jack Link’s® Jumps into Wild World of Racing with New NASCAR Partnership

DAYTONA BEACH, Fla. (Aug. 22, 2024) – Today marks a moment worth savoring, as America’s No. 1 motorsport and the nation’s No. 1 meat snack brand join forces to help race fans feed their wild side. NASCAR and Jack Link’s together announced that the U.S. meat snacks market leader has become an Official Partner of NASCAR through a multi-year agreement set to begin in 2025.

“Much like NASCAR, Jack Link’s built itself from a determined pioneer into a household brand committed to delivering quality to its customers while having some fun along the way,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. “Jack Link’s fits perfectly as an Official Partner of NASCAR and we’re eager for everyone involved to enjoy the benefits of catering to the most passionate and loyal fans in all of sports.”

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Big Machine Music City Grand Prix & Omologato Announce Partnership

Big Machine Music City Grand Prix & Omologato Announce Partnership

Nashville, TN (August 21, 2024) – The Big Machine Music City Grand Prix is thrilled to announce that Omologato will be the official watch sponsor of the 2024 NTT INDYCAR SERIES finale at Nashville Superspeedway. This prestigious partnership marks the beginning of a multi-year collaboration between the iconic racing event and the renowned watchmaker.

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