Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season

Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season

BOWLING GREEN, Ky. – March 14, 2024 – Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its full schedule of experiential marketing events taking place in 2024. Launching in April, the upcoming event season showcases Holley’s continued commitment to strengthening its customer focus in its aftermarket vertical groupings, including Domestic Muscle, Late Model Truck & Off Road, Euro & Import, and Safety & Racing.

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Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway

Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway

North East, PA – (September 14, 2023) – Adding to the prestige of the 73rd Annual Lucas Oil Race of Champions 250 the giant conclusion to Race of Champions Weekend at Lake Erie Speedway in North East, Pa., is now Brannon Earnest and his Earnest Performance brand with $500 to the leader of the race at the halfway point of the 250-lap race on Sunday afternoon.

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Dominating Performance Nets Kyle Ellwood Sweep Of Celebrating Chris Young Twin 49’s At Riverhead Raceway

Dominating Performance Nets Kyle Ellwood Sweep Of Celebrating Chris Young Twin 49’s At Riverhead Raceway
The pairing of NASCAR Modified talent Kyle Ellwood of Riverhead and car owner Ken Matlach came about first week of July when Dillon Steuer could not run the Matlach Motorsports car due to dirt racing commitments. Saturday the new pairing dominated the Celebrating Chris Young Twin 49’s setting fast time and then winning both feature events for Ellwood’s second and third victories of 2023. By sweeping the two races, Ellwood earned $1,000 from the Highmark Building Efficiency Clean Sweep bonus.

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Long live the King! The Koenigsegg Regera Sets a New World Record

Long live the King! The Koenigsegg Regera Sets a New World Record

Regera is Swedish for “To Reign”, and this new record extends that reign even further.

The performance of the Regera has been proven over the years on the road and on the track with several lap, acceleration, and braking records, and now it has again broken the 0-400-0 km/h and 0-250-0 mph records for the second time, managing this ultimate test of acceleration, speed, and braking in an astonishing 28.81 seconds for km/h and 29.60 for mph. (more…)

JMS Performance Group Named Official Ignition System of the American-Canadian Tour

JMS Performance Group Named Official Ignition System of the American-Canadian Tour

Barre, VT & DeBary, FL — Officials announced today that the American-Canadian Tour has entered into a multi-year partnership with JMS Performance Group to establish an all-new Official Ignition System for North America’s prestigious stock car racing series. The ACT Tour and JMS have joined forces to provide racers with standardized, high-quality CD-1 Ignition Systems as part of the series’ continued commitment to a cost-focused program.

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Derek Thorn Puts on Dominant Performance, Secures Long-Awaited Snowball Derby Win

Derek Thorn Puts on Dominant Performance, Secures Long-Awaited Snowball Derby Win

Over the last three years, Derek Thorn has been pretty much unstoppable when it comes to the Snowball Derby at Five Flags Speedway. Despite that, Thorn entered Sunday’s 300-lap contest having never won the prestigious event.

Now, in his 10th attempt at chasing the Tom Dawson Trophy, Derek Thorn will finally get the chance to take the trophy home, securing the victory in one of the most dominating performances in Snowball Derby history. (more…)

Team Entropy Racing EVSR Electric Racing Team Returns to the 2022 25 Hours of Thunderhill Presented by Hawk Performance

Team Entropy Racing EVSR Electric Racing Team Returns to the 2022 25 Hours of Thunderhill Presented by Hawk Performance

Coming into the 2021 25 Hours of Thunderhill Presented by Hawk Performance, Team Entropy Racing EVSR Electric Racing Team estimated it would have to swap the two 350-pound batteries every nine to 11 laps, but it ended up with an efficient 14 laps per battery change. Thunderhill Raceway set the team up with a charging station near the entrance to the track, allowing the team to shuttle the batteries back and forth using a heavy-duty cart. (more…)