Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season

BOWLING GREEN, Ky. – March 14, 2024 – Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its full schedule of experiential marketing events taking place in 2024. Launching in April, the upcoming event season showcases Holley’s continued commitment to strengthening its customer focus in its aftermarket vertical groupings, including Domestic Muscle, Late Model Truck & Off Road, Euro & Import, and Safety & Racing.

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Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske

MOORESVILLE, N.C. (February 15, 2024) – In the beginning of its 20th anniversary season, Front Row Motorsports (FRM) has announced a renewed and strengthened relationship with Ford Performance. The renewal coincides with a new technical alliance with the defending NASCAR Cup Series championship team, Team Penske.

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Toyota to Display GR Corolla Official NASA Pace Car at 35th Annual Performance Racing Industry Show

Las Vegas, (December 5, 2023 – Last seen leading the pack at the 2023 National Auto Sport Association Championships at Pittsburgh International Race Complex, Toyota’s GR Corolla MORIZO Edition Pace Car will continue its celebrity tour this December with NASA at the PRI show in Indianapolis, Ind.

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Three Thieves Racing Takes GT Class and Overall Win at 2023 25 Hours of Thunderhill Presented by Hawk Performance

Three Thieves Racing was the overall winner Sunday at the 25 Hours of Thunderhill Presented by Hawk Performance, logging more than 2,200 miles to win the endurance race celebrating its 20th anniversary.

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Kleen Blast/Davids Race Products Fastest Qualifier at 2023 25 Hours of Thunderhill Presented by Hawk Performance, Nabs Pole Position

As teams gear up for the start of Saturday’s 2023 25 Hours of Thunderhill Presented by Hawk Performance, Kleen Blast/Davids Race Products will be starting at the front of the pack.

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ESPN Bringing the Energy to Formula 1 Fans with Tiësto Performance in Austin

AUSTIN, Texas (October 9th, 2023) – ESPN’s Formula 1 (F1) Rockstars of Racing world tour’s next stop is Austin, Texas, for the Formula 1 Lenovo United States Grand Prix at Circuit of The Americas (COTA), and it includes a collaboration with global superstar Tiësto.

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Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway

North East, PA – (September 14, 2023) – Adding to the prestige of the 73rd Annual Lucas Oil Race of Champions 250 the giant conclusion to Race of Champions Weekend at Lake Erie Speedway in North East, Pa., is now Brannon Earnest and his Earnest Performance brand with $500 to the leader of the race at the halfway point of the 250-lap race on Sunday afternoon.

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Dominating Performance Nets Kyle Ellwood Sweep Of Celebrating Chris Young Twin 49’s At Riverhead Raceway

The pairing of NASCAR Modified talent Kyle Ellwood of Riverhead and car owner Ken Matlach came about first week of July when Dillon Steuer could not run the Matlach Motorsports car due to dirt racing commitments. Saturday the new pairing dominated the Celebrating Chris Young Twin 49’s setting fast time and then winning both feature events for Ellwood’s second and third victories of 2023. By sweeping the two races, Ellwood earned $1,000 from the Highmark Building Efficiency Clean Sweep bonus.

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The Best Car Care Tips

As a car owner, you are responsible for your car maintenance. This can be expensive and time-consuming if you do not know how to properly care for your car.  This guide will help you understand the best ways to care for your car so you experience less maintenance and a longer lifespan. 

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Long live the King! The Koenigsegg Regera Sets a New World Record

Regera is Swedish for “To Reign”, and this new record extends that reign even further. The performance of the Regera has been proven over the years on the road and on the track with several lap, acceleration, and braking records, and now it has again broken the 0-400-0 km/h and 0-250-0 mph records for the second time, managing this ultimate test of acceleration, speed, and braking in an astonishing 28.81 seconds for km/h and 29.60 for mph.

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$100k Bronco Build Video – Stage 2!

AmericanTrucks’ and Extremeterrains’ 2023 Bronco makeover is underway with the highest quality parts…  Dubbed The Gator, the AT/XT team gets to work on the second stage of build, this time focusing on performance mods.  

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JMS Performance Group Named Official Ignition System of the American-Canadian Tour

Barre, VT & DeBary, FL — Officials announced today that the American-Canadian Tour has entered into a multi-year partnership with JMS Performance Group to establish an all-new Official Ignition System for North America’s prestigious stock car racing series. The ACT Tour and JMS have joined forces to provide racers with standardized, high-quality CD-1 Ignition Systems as part of the series’ continued commitment to a cost-focused program.

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New Englanders’ Performance During Racing At Martinsville

On Saturday Austin Hill scored a win in the Xfinity Series with Jeb Burton coming home in 11th place while Parker Kligerman of Westport, CT finished 23rd followed by Anthony Alfredo of Ridgefield, CT in 24th.  Finishing 32nd was Boston’s Kaz Grala.  Burton and Alfredo both race team cars for Cape Cod’s Chris and Mary Our who  reside in Harwich, MA.

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Derek Thorn Puts on Dominant Performance, Secures Long-Awaited Snowball Derby Win

Over the last three years, Derek Thorn has been pretty much unstoppable when it comes to the Snowball Derby at Five Flags Speedway. Despite that, Thorn entered Sunday’s 300-lap contest having never won the prestigious event. Now, in his 10th attempt at chasing the Tom Dawson Trophy, Derek Thorn will finally get the chance to take the trophy home, securing the victory in one of the most dominating performances in Snowball Derby history.

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