DAYTONA BEACH, Fla., Jan. 21, 2026 /PRNewswire/ — NASCAR today announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR. In addition to the multiyear agreement, Hardee’s also will join 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team, marking one of the most significant comebacks of a heritage brand in recent NASCAR history. Throughout the season, Wallace will drive the No. 23 Hardee’s car at several races, starting in Martinsville, and Hardee’s branding will be included all season on the No. 23 team’s uniforms and equipment and Wallace’s firesuit.
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American Communications Construction and Aloha Beauty Lounge Extend Primary Sponsorship With NHRA Top Fuel Driver Tony Schumacher Through 2032
TOMBALL, Texas (Jan. 9, 2026) – Texas-based American Communications Construction (ACC) and Aloha Beauty Lounge have each extended its primary sponsorship of NHRA Top Fuel driver Tony Schumacher and the No. 15 Top Fuel dragster he pilots for Rick Ware Racing (RWR) through the 2032 NHRA Mission Foods Drag Racing Series season.
Christopher Bell/Kyle Larson Matchup Is A Primary Focus At Martinsville
For years, those following the careers of Kyle Larson and Christopher Bell have anticipated a head-to-head matchup between the two drivers—on asphalt.
With two berths in the NASCAR Cup Series Championship 4 Race on the line, it’s a given that the two stars will pay close attention to each other in Sunday’s high-stakes Xfinity 500 (2 p.m. ET on NBC, MRN and SiriusXM NASCAR Radio).
Spencer Boyd Lands Godspeed Auto Group as New Primary Sponsor
Mooresville, NC (August 20, 2025) Godspeed Auto Group has officially signed on as the primary sponsor of Spencer Boyd and the No. 76 Freedom Racing Enterprise Chevrolet Silverado for the NASCAR Craftsman Truck Series race at Charlotte Motor Speedway’s ROVAL on October 3, 2025.
Godspeed Auto Group, a leader in managing and operating Meineke franchises across the Carolinas, continues to expand its footprint in automotive service while embracing new opportunities to connect with the racing community.
Sukup Manufacturing Joins Josh Bilicki and DGM Racing as Primary Sponsor at Iowa Speedway
Lake Wales, FL (July 29, 2025) – Sukup Manufacturing Co., the world’s largest family-owned and operated manufacturer of grain storage, drying, and handling equipment, will join forces with DGM Racing and Josh Bilicki as the primary sponsor of the No. 91 Chevrolet at Iowa Speedway on Saturday, August 2nd. The NASCAR Xfinity Series race marks an exciting hometown partnership for Sukup, whose Iowa roots run deep in both agriculture and community support.
All-Pro Auto Reconditioning Becomes Primary Sponsor of William Byron
- AUTOMOTIVE RECONDITIONING SERVICES LEADER EXPANDS HENDRICK MOTORSPORTS PARTNERSHIP THROUGH 2030
CONCORD, N.C. (June 24, 2025) – Automotive cosmetic appearance services leader All-Pro Auto Reconditioning will become a primary sponsor of two-time DAYTONA 500 champion and current points leader William Byron through the 2030 season, representing an expansion of its existing partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports.
In 2025, All-Pro will appear as a primary sponsor of Byron’s No. 24 Chevrolet at two high-profile events: the Chicago Street Race on July 6 and the Cup Series playoff opener at Darlington Raceway on Aug. 31. The company will continue to grow its presence in subsequent seasons, serving as a primary sponsor for two races again in 2026, four races in 2027 and six races annually from 2028 through 2030. (more…)
Dorman Revs Up Its Brand In NASCAR As The Primary Sponsor Of Haley’s No. 7 Chevrolet At Pocono Raceway
COLMAR, Pa. (June 12, 2025) – On Sunday, June 22nd, Dorman Products, Inc. (NASDAQ:DORM) will be taking its place on the grid at one of the biggest motorsports events of the year: The NASCAR Cup Series race at Pocono (Pa.) Raceway.
AirBox Returns as Primary Partner with Harrison Burton and AM Racing for Autódromo Hermanos Rodríguez
STATESVILLE, N.C.: AM Racing proudly announced today that AirBox, the industry leader in commercial indoor air quality (IAQ) solutions has expanded its partnership with the team and will serve as the primary partner of the No. 25 Ford Mustang driven by Harrison Burton in Saturday afternoon’s The Chilango 150 at Autódromo Hermanos Rodríguez.
Lucas Oil Returns as Primary Sponsor for Richard Childress Racing’s No. 8 Chevrolet for Multiple Races in 2025
In addition to ongoing support for RCR and Kyle Busch, Lucas Oil will provide aerial broadcast coverage for several NASCAR Cup Series races this season.
INDIANAPOLIS (March 25, 2025) – Lucas Oil, the leader in high-performance lubricants and a long-time partner of Richard Childress Racing (RCR), will serve as the primary sponsor of the No. 8 Chevrolet, driven by two-time NASCAR Cup Series champion Kyle Busch, for multiple races throughout the 2025 NASCAR Cup Series season, beginning at Martinsville (Va.) Speedway on March 30. Following that, the Lucas Oil colors will be seen at the Autódromo Hermanos Rodríguez in Mexico City, June 15, and the Bristol (Tenn.) Motor Speedway, September 13, the third race of the Cup Series Playoffs. (more…)
“Mr. Wizzleman” Graces the Hood of Cope Family Racing Entry at Miami-Homestead Speedway as Wizzleman is Named Primary Sponsor
Miami, FL – March 18, 2025 – Wizzleman Inc., a family office specializing in media consulting and investments in small media, entertainment, and technology startups, is proud to announce its role as the primary sponsor for the Cope Family Racing (“CFR”) #70 Chevrolet in the 31st Annual NASCAR Xfinity Series Race at Miami-Homestead Speedway on March 22, 2025. The Wizzleman-sponsored CFR #70 Chevrolet will be driven by rising NASCAR star Leland Honeyman, Jr.
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