CONCORD, N.C. (Jan. 8, 2025) – Amazon’s Prime Video has joined Hendrick Motorsports as a new sponsor of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027. The relationship includes three primary races annually, complemented each year by full-season associate sponsorship. (more…)
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Dead On Tools Returns as Primary Sponsor of Anthony Alfredo
WELCOME, N.C. (September 9th, 2024) – Starting at Talladega Superspeedway on October 5th, Dead On Tools will serve as the primary sponsor of Anthony Alfredo and the number 5 NASCAR Xfinity Series car in four of the final six races of the 2024 season. In addition to Talladega, the Dead On Tools Chevrolet Camaro will be seen on track in action at Las Vegas Motor Speedway on October 19th, Martinsville Speedway on November 2nd, and the season-finale at Phoenix Raceway on November 9th.
Dead On Tools and Anthony Alfredo first partnered in 2022 during his first full-time NASCAR Xfinity Series campaign, and again for one race primary sponsorship in 2023. (more…)
Panini America to Serve as Primary Partner for Joey Logano at Darlington Raceway Xfinity Race with AM Racing
Irving, TX – August 29, 2024 – Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of NASCAR, has announced that it will serve as the primary sponsor of the No. 15 AM Racing Ford Mustang, driven by two-time NASCAR Cup Series champion Joey Logano, for the Xfinity Series’ Sports Clips Haircuts VFW Help a Hero 200.
The race is this Saturday, August 31st, at the iconic Darlington Raceway.
Logano has been a member of Panini’s athlete roster since 2019, serving as the brand’s racing trading card ambassador and as a key element of multiple Panini NASCAR products and marketing activations, including its annual Panini VIP Experience for a sweepstakes-winning fan at the Daytona 500. (more…)
RFK Racing, Fastenal Unveil 2024 Primary Scheme
CONCORD, N.C. (Dec. 5, 2023) – As Chris Buescher hits the track for two days of testing at Phoenix Raceway this week, RFK and Fastenal unveils its new and improved Fastenal scheme for Buescher’s 2024 No. 17 Ford, the first unveil of its kind among the Ford Performance teams.
Troy Talman Set to Pursue First SK Modified® Victory at Stafford With Casella Waste Systems as Primary Sponsor
(Stafford Springs, CT)—After recording a career best four podium finishes, including three 2nd place finishes in 2022, Troy Talman is set to pursue his first career SK Modified® victory at Stafford Speedway with new primary sponsor Casella Waste Systems on his family owned #3 car. One of Talman’s second place efforts came during the Sept. 23 Casella Employee Night and his performance opened the door for Casella Waste and Mark DiMaruo, Sr. to step up to a full-time sponsorship role for the 2023 season.
RFK Announces Team-Wide Partnership with Esperion Therapeutics; Includes Primary Partnership for Brad Keselowski at the ’23 Daytona 500
CONCORD, N.C. (Jan. 11, 2023) – RFK Racing has announced that Esperion Therapeutics, a Michigan-based pharmaceutical company, has partnered with the team for a multi-year agreement pursuant to which Esperion will promote two cholesterol lowering treatments – NEXLIZET (bempedoic acid and ezetimibe) and NEXLETOL (bempedoic acid).
Violet Defense to Serve as Primary Partner for Keselowski at LA Clash
CONCORD, N.C. (Feb. 1, 2022) – Violet Defense, who joined the RFK Racing fold in 2021, will serve as the primary partner when NASCAR Champion Brad Keselowski makes his much anticipated debut as the driver/owner for RFK Racing this Sunday in the iconic No. 6 Ford at the Clash at the LA Coliseum. In addition, the leading innovation brand will serve as the primary partner on multiple entries for the No. 6 and No. 17 NASCAR Cup Fords during the 2022 season.
LGBcoin.io Announced as Full Season Primary Partner for BMS
MOORESVILLE, N.C. (December 30, 2021) – Brandonbilt Motorsports (BMS) announced today that cryptocurrency meme coin LGBcoin.io (LGBcoin / $LGB) has signed on as the team’s full season primary partner for the 2022 NASCAR Xfinity Series (NXS) season. (more…)
Spire Motorsports Partners With Drydene for Drydene 400
CONCORD, N.C. (May 11, 2021) – Spire Motorsports announced today that Drydene will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 1LE in Sunday’s NASCAR Cup Series (NCS) Drydene 400 at Dover International Speedway. (more…)
RoC Modifieds Returning to Chemung, NY This Weekend
Chemung, N.Y. – (May 1, 2021) – Chemung (N.Y.) Speedrome will provide the stage for the Race of Champions Modified Series return to racing in its home state of New York. The series was “idle” in the Empire State during the 2020 season due to the Covid-19 pandemic that wreaked havoc worldwide. With life returning to normal, the series will set out to face the challenging Southern Tier oval on its traditional May date. (more…)
NASCAR Cup Series News & Notes – Kansas Speedway
After a wild race at the behemoth that is Talladega Superspeedway last weekend, the NASCAR Cup Series prepares for this Sunday’s Buschy McBusch Race 400 (3 p.m. ET on FS1, MRN and SiriusXM NASCAR Radio) at Kansas Speedway, its fourth event of the 2021 season on a 1.5-mile track. (more…)
NASCAR Xfinity Series News & Notes – Off Weekend
Time was of the essence on Saturday as a thunderstorm was barreling toward Talladega Superspeedway in the middle of the NASCAR Xfinity Series race. The competition was fierce but as the skies opened up, it was Kaulig Racing’s Jeb Burton that was able to hold onto the lead just before the final caution came out before the race was red-flagged and ultimately called because of weather securing his first career NASCAR Xfinity Series win. (more…)
Valvoline Expands Hendrick Motorsports Sponsorship to Larson and Byron
CONCORD, N.C. (April 27, 2021) – Valvoline has expanded its partnership with 13-time NASCAR Cup Series champions Hendrick Motorsports by adding primary sponsorship of playoff-contending drivers Kyle Larson and William Byron for the next two seasons. (more…)
NASCAR Xfinity Series News & Notes – Talladega Superspeedway
The NASCAR Xfinity Series was off last weekend as the NASCAR Camping World Truck Series and NASCAR Cup Series took on Richmond Raceway. Prior to that, the NASCAR Xfinity Series was in Martinsville, Virginia for the Cook Out 250. The race was postponed after weather took over during the originally scheduled start on Friday. The race was rescheduled for Sunday, April 11 and the series crowned another first-time winner in JR Motorsport’s driver Josh Berry. (more…)
Stephen Kopcik Ready for Breakout Season in Stafford’s SK Modifieds
(Stafford Springs, CT)—Stafford Speedway’s weekly race teams are gearing up for the start of another season with NAPA Opening Day on April 24 and the NAPA Spring Sizzler® on April 25. SK Modified® driver Stephen Kopcik is familiar with winning as he was the 2015 SK Light track champion and 2016 SK Modified® Rookie of the Year. The 23 year old Newtown, CT native heads into his 6th season of SK Modified® competition looking to add to his win list. (more…)
Corey Heim to Make Camping World Truck Series Debut at Darlington
MOORESVILLE, N.C. (April 21, 2021) – Kyle Busch Motorsports (KBM) announced today that Corey Heim will make two starts behind the wheel of the organization’s No. 51 Tundra in the NASCAR Camping World Truck Series this season. The 18-year-old driver will make his series debut May 7 at Darlington (S.C.) Raceway with primary sponsorship from JBL, the authority in engineering superior sound. He will also compete in the Truck Series event Oct. 30 at Martinsville (Va.) Speedway with a yet to be named sponsor. (more…)
Permatex Kicks off 2021 NASCAR Season with StarCom Racing Sponsorship
Solon, OH…Permatex®, a leading innovator in chemical technology for automotive maintenance and repair, has announced that the company will continue its sponsorship of the StarCom Racing Team for two key races during the 2021 NASCAR Cup Series. This marks the third consecutive season that Permatex will be a primary sponsor for the Permatex StarCom 00 Camaro, helmed for the second straight year by driver Quin Houff. (more…)
Spire Motorsports, Corey LaJoie Partner with ARK.io for Martinsville
CONCORD, N.C. (April 8, 2021) – ARK.io will serve as the primary sponsor of Spire Motorsports’ No. 7 Chevrolet Camaro ZL1 1LE and driver Corey LaJoie in Saturday night’s NASCAR Cup Series Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway. (more…)
Greg Van Alst Gearing Up For Busy April
ANDERSON, Ind.: ARCA Menards Series driver Greg Van Alst was supposed to return familiar territory this weekend.
Van Alst had been slated to return to ARCA CRA Super Series competition this weekend at Anderson (Ind.) Speedway and kickoff a busy month of racing that will include Super Late Models and his second ARCA Menards Series start of 2021.
iRacing Partners with Anthony Alfredo at Martinsville Speedway
MOORESVILLE, N.C. (April 6, 2021) – A familiar company returns to partner with Ridgefield, CT’s Anthony Alfredo this weekend at the Martinsville (Va.) Speedway. iRacing will be the primary partner of Alfredo and the No. 38 Ford Mustang team during Saturday night’s 500-lap event. The world’s most popular racing simulation has supported Alfredo in his NASCAR career the past several seasons, but this will be their first supporting Alfredo in the NASCAR Cup Series. (more…)