CONCORD, N.C. (March 5, 2025) – Beginning this season, leading machine tool manufacturer Cincinnati Inc. will grow its Hendrick Motorsports partnership by becoming a primary sponsor of two-time DAYTONA 500 champion William Byron and his No. 24 NASCAR Cup Series team.
MOORESVILLE, N.C. (Feb. 20, 2025) – Arby’s, the largest sandwich drive-thru restaurant brand in the world, has partnered with Rick Ware Racing (RWR) and will be featured across its teams in the NASCAR Cup Series and NHRA Mission Foods Drag Racing Series.
America’s Largest Air Ambulance Membership Network Joins Rick Ware Racing
MOORESVILLE, N.C. (Feb. 18, 2025) – AirMedCare Network, a division of Global Medical Response and America’s largest air ambulance membership network, has joined Rick Ware Racing (RWR) for this weekend’s NASCAR Cup Series race at Atlanta Motor Speedway. The company will serve as the primary partner for driver Corey LaJoie and the No. 01 team in the Ambetter Health 400.
MOORESVILLE, N.C. (January 23, 2025) – Benebone, a leading USA brand of durable dog toys, is back with Front Row Motorsports (FRM) as a primary partner of Zane Smith and the No. 38 Ford Mustang Dark Horse team for the 2025 NASCAR Cup Series season. (more…)
CONCORD, N.C. (Jan. 8, 2025) – Amazon’s Prime Video has joined Hendrick Motorsports as a new sponsor of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027. The relationship includes three primary races annually, complemented each year by full-season associate sponsorship. (more…)
WELCOME, N.C. (September 9th, 2024) – Starting at Talladega Superspeedway on October 5th, Dead On Tools will serve as the primary sponsor of Anthony Alfredo and the number 5 NASCAR Xfinity Series car in four of the final six races of the 2024 season. In addition to Talladega, the Dead On Tools Chevrolet Camaro will be seen on track in action at Las Vegas Motor Speedway on October 19th, Martinsville Speedway on November 2nd, and the season-finale at Phoenix Raceway on November 9th.
Dead On Tools and Anthony Alfredo first partnered in 2022 during his first full-time NASCAR Xfinity Series campaign, and again for one race primary sponsorship in 2023. (more…)
Irving, TX – August 29, 2024 – Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of NASCAR, has announced that it will serve as the primary sponsor of the No. 15 AM Racing Ford Mustang, driven by two-time NASCAR Cup Series champion Joey Logano, for the Xfinity Series’ Sports Clips Haircuts VFW Help a Hero 200.
The race is this Saturday, August 31st, at the iconic Darlington Raceway.
Logano has been a member of Panini’s athlete roster since 2019, serving as the brand’s racing trading card ambassador and as a key element of multiple Panini NASCAR products and marketing activations, including its annual Panini VIP Experience for a sweepstakes-winning fan at the Daytona 500. (more…)
CONCORD, N.C. (Dec. 5, 2023) – As Chris Buescher hits the track for two days of testing at Phoenix Raceway this week, RFK and Fastenal unveils its new and improved Fastenal scheme for Buescher’s 2024 No. 17 Ford, the first unveil of its kind among the Ford Performance teams.
(Stafford Springs, CT)—After recording a career best four podium finishes, including three 2nd place finishes in 2022, Troy Talman is set to pursue his first career SK Modified® victory at Stafford Speedway with new primary sponsor Casella Waste Systems on his family owned #3 car. One of Talman’s second place efforts came during the Sept. 23 Casella Employee Night and his performance opened the door for Casella Waste and Mark DiMaruo, Sr. to step up to a full-time sponsorship role for the 2023 season.
CONCORD, N.C. (Jan. 11, 2023) – RFK Racing has announced that Esperion Therapeutics, a Michigan-based pharmaceutical company, has partnered with the team for a multi-year agreement pursuant to which Esperion will promote two cholesterol lowering treatments – NEXLIZET (bempedoic acid and ezetimibe) and NEXLETOL (bempedoic acid).
