Miss America Adds Glam to the Rolex 24 At DAYTONA as Honorary Event Official

Miss America Adds Glam to the Rolex 24 At DAYTONA as Honorary Event Official

Joins Grand Marshal Jamie Chadwick for pre-race festivities before the twice-around-the-clock marathon begins

Daytona Beach, Fla. (Jan. 22, 2025) – Daytona International Speedway announced today that newly-crowned Miss America Abbie Stockard will serve as an honorary event official adding to the glam of the Rolex 24 weekend. She joins grand marshal Jamie Chadwick for the pre-race festivities before the iconic twice-around-the-clock marathon begins.

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Craton Promotions Begins Second Year as the Official Ford Performance Licensed Merchandise and Apparel Vendor For IMSA Racing

Craton Promotions Begins Second Year as the Official Ford Performance Licensed Merchandise and Apparel Vendor For IMSA Racing

DAYTONA BEACH, Florida (January 22, 2025) – The Craton Promotions line of apparel offerings continued to expand last year, and one of America’s most iconic brands returns in 2025 as a leading seller and top addition to Craton’s lineup of motorsports and online stores. (more…)

Craton Promotions Begins Second Year as the Official Ford Performance Licensed Merchandise and Apparel Vendor For IMSA Racing Read More

AO Racing Announces Partnership with Austin Hatcher Foundation as Official Charity for 2025 Season

AO Racing Announces Partnership with Austin Hatcher Foundation as Official Charity for 2025 Season

DAYTONA, Fla. (December 22, 2025) – AO Racing is proud to announce its official partnership with the Austin Hatcher Foundation for Pediatric Cancer for the 2025 racing season. Through this exciting collaboration, AO Racing will be partnering with the Austin Hatcher Foundation for Diversionary Therapy hospital visits across the nation, merchandise fundraising efforts, and a special focus on Pediatric Cancer Awareness Month in September. (more…)

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Five Mercedes-AMG Motorsport Customer Racing Teams Compete in This Weekend’s 63rd Rolex 24 At Daytona

Five Mercedes-AMG Motorsport Customer Racing Teams Compete in This Weekend’s 63rd Rolex 24 At Daytona

DAYTONA BEACH, Florida – Five Mercedes-AMG Motorsport Customer Racing teams persevered through the annual Roar Before the 24 test event last weekend at Daytona International Speedway (DIS) in preparation for this weekend’s 63rd Rolex 24 At Daytona.

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Lamborghini SC63 To Compete In Daytona 24 Hours As Official Factory Team For First Time

Lamborghini SC63 To Compete In Daytona 24 Hours As Official Factory Team For First Time

Lamborghini Squadra Corse is set to compete in the top class of the IMSA WeatherTech SportsCar Championship for the first time as an official factory team. The team will participate in the 24 Hours at Daytona, marking a significant milestone in its racing history. The Lamborghini SC63, entering its second season, debuted in both the IMSA and FIA World Endurance Championships last year. (more…)

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