SWR Organization Committee is glad to welcome Luc Alphand as Sporting Director. For every sport fan, Luc is an iconic person: an Alpine Skiing World Cup champion, winner of several international car races, he is an expert, who participates actively in the organization of world’s greatest competitions. During the last five years, Luc Alphand has held the position of Sport and Competitors’ Relations Advisor to Silk Way Rally Director.
DAYTONA BEACH, Fla. (Feb. 11, 2021) – When the engines rev for the 63rd running of the DAYTONA 500, more fans than ever across the globe can experience the sights, sounds and action of NASCAR. NASCAR, along with broadcast agency partner IMG, has made NASCAR content available to nearly 200 countries and territories in over 25 languages for a household reach of over 500 million to start 2021. This reach represents a high-water mark for the sport.