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’47 Becomes Official Licensee of NASCAR Team Properties for Premium Headwear and Apparel

by Mike
’47 Becomes Official Licensee of NASCAR Team Properties for Premium Headwear and Apparel

BOSTON, MA – February 9, 2024 – ’47, a privately held premium sports lifestyle brand, is excited to announce a new licensing affiliation with NASCAR, the No. 1 form of motorsports in the U.S. The two iconic entities have teamed up for an ongoing partnership to deliver best-in-class products bearing some of the most famous intellectual property in motorsports. NASCAR joins the likes of MLB, NBA, NFL, NHL and major colleges and universities, to comprise one of the most dynamic rosters of licensed sports apparel and headwear.

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Corey LaJoie to Pilot Spire Motorsports Bluegreen Vacations Chevy Silverado at Daytona NCTS Season Opener

by Lou Modestino
Corey LaJoie to Pilot Spire Motorsports Bluegreen Vacations Chevy Silverado at Daytona NCTS Season Opener

MOORESVILLE, N.C. (Feb. 8, 2024) – Corey LaJoie will drive Spire Motorsports’ No. 7 Bluegreen Vacations Chevrolet Silverado in the season-opening Fresh from Florida 250 NASCAR CRAFTSMAN Truck Series (NCTS) race at Daytona International Speedway. (more…)

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Interstate Batteries Returns for 33rd Year with Joe Gibbs Racing

by Mike
Interstate Batteries Returns for 33rd Year with Joe Gibbs Racing

HUNTERSVILLE, N.C. (Feb. 7, 2024) – Interstate Batteries, one of the most tenured team sponsors in NASCAR history, begins its 33rd season as the founding sponsor of Joe Gibbs Racing (JGR) when the NASCAR Cup Series kicks off its points-paying season with the Feb. 18 Daytona 500 at Daytona (Fla.) International Speedway. The brand’s iconic green livery will not only continue to have a major presence across all four of JGR’s NASCAR Cup Series entries in 2024, but will now see its schedule add a “Crown Jewel” race in NASCAR’s top series.

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FOX Sports Announces 2024 Daytona Speedweeks Lineup Highlighted by Kevin Harvick’s Daytona 500 Analyst Debut

by Mike
FOX Sports Announces 2024 Daytona Speedweeks Lineup Highlighted by Kevin Harvick’s Daytona 500 Analyst Debut

CHARLOTTE, N.C. – Embarking on its 24th consecutive season of NASCAR coverage and its 21st Daytona 500, FOX Sports announces its unparalleled broadcaster lineup for the 2024 Daytona Speedweeks and 2024 NASCAR season. (more…)

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B’laster Holdings, Front Row Motorsports Begin Multi-Race Partnership – Partners with Michael McDowell and No. 34 Team in 2024

by Mike
B’laster Holdings, Front Row Motorsports Begin Multi-Race Partnership – Partners with Michael McDowell and No. 34 Team in 2024

CLEVELAND, OH (February 6, 2024) – B’laster Holdings, LLC. is proud to announce a partnership with Front Row Motorsports (FRM) and Michael McDowell for several NASCAR Cup Series (NCS) events in 2024.

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B’laster Holdings, Front Row Motorsports Begin Multi-Race Partnership – Partners with Michael McDowell and No. 34 Team in 2024 Read More

The Mike’s Weather Page Hurricane Awareness Machine Powered by Firman Power Equipment Returns to Daytona International Speedway

by Mike

Mike's Weather PageGAFFNEY, SC – Buckle up, racing fans, because the Daytona International Speedway is about to be hit by a force for good: the Mike’s Weather Page Hurricane Awareness Machine is back in 2024.  (more…)

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RFK Racing Enhances Trackside Experience with Cutting-Edge Pitbox Video Boards

by Mike
RFK Racing Enhances Trackside Experience with Cutting-Edge Pitbox Video Boards

CONCORD, N.C. (Feb. 6, 2024) – In connection with the launch of the RFK TeK Alliance, RFK Racing is set to elevate the race-day atmosphere with the introduction of state-of-the-art video boards on its pitboxes, debuting at the upcoming Daytona 500 weekend. This innovative addition aims to provide fans, teams, and partners with an immersive and dynamic viewing experience, showcasing dynamic graphics and engaging content. (more…)

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