MOORESVILLE, N.C. (December 23, 2024) – Due to the overwhelming popularity and excitement around the Pickle Car piloted by Todd Gilliland at the New Hampshire Motor Speedway and again at the Michigan International Speedway and the Daytona International Speedway, Front Row Motorsports (FRM) and Grillo’s Pickles have announced an extension of their partnership. (more…)
sponsorship
RFK Announces Partnership with Mohawk for Preece, No. 60 Team
Mohawk Teams Up for Three Races with Ryan Preece
CONCORD, N.C. (Dec. 18, 2024) – RFK Racing has announced that Mohawk Northeast – a premier heavy-civil contractor – has joined the team as a partner for Ryan Preece and the No. 60 team. (more…)
UFO Plast Becomes Newest Exclusive Partner of the SMX World Championship
UFO Plast becomes Official and Exclusive Motocross Plastics Products partner and title sponsor of Round 21 High Point National
ELLENTON, Fla. (December 18, 2024) – The SMX® League is excited to welcome its newest partner, UFO Plast, a leader in producing off-road motorcycle accessories and components. UFO Plast becomes the Official and Exclusive Motocross Plastics Products sponsor of the SMX World ChampionshipTM. The multi-year deal will see UFO Plast on display across the entire SMX World Championship Series, including the television broadcast, live event, and social media. Plus, UFO Plast will notably become the newest entitlement partner of the historic High Point National on Saturday, June 14 in Mt. Morris, Penn. (more…)
NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends
In the high-speed world of NASCAR, where loyalty runs as deep as the engines are loud, sponsorship plays a pivotal role in defining the fan experience and driving brand visibility. YouGov Profiles data sheds light on how some of the sport’s biggest teams are connecting with fans across diverse demographic segments.
Kroger Executive Reveals Reason For Sponsorship Switch From JTG Daugherty to RFK Racing
RFK Racing made the long-rumored addition of Ryan Preece official on Tuesday, revealing he will pilot the No. 60 Ford full-time in 2025.
The signing was made possible due to Kroger jumping ship from JTG-Daugherty Racing to RFK. They’ll serve as a primary sponsor for not only Preece, but for Brad Keselowski and Chris Buescher as well throughout the season. (more…)
Highmark Building Efficiency Sponsorship Drives 8th Annual Islip 300 Winner’s Share To $12,000
In January when revealing the 2024 NASCAR Advance Auto Parts Series schedule for Riverhead Raceway, track owners Connie Partridge and Tom Gatz announced an $3,000 increase for the winner’s share of the 8th annual Islip 300 to $10,000. Monday, track GM John Ellwood disclosed Rich Gerbe of HighMark Building Efficiency has agreed to becoming the title sponsor of the November 16th Tour Type Modified event, driving the winner’s share to $12,000.
A.J. Allmendinger to Drive No. 13 at Talladega Superspeedway With Sponsorship from Strive
Kaulig Racing and Strive, a financial services firm on a mission to maximize value for its clients through an unapologetic embrace of capitalism, meritocracy, and innovation, are excited to announce a 2024 NASCAR season partnership. (more…)
Vermont Construction Roofing Division Builds Up Thursday, July 11th Showcase with Headline Sponsorship At Thunder Road
Barre, VT — Thunder Road officials announced today a new partnership with the Colchester-based Vermont Construction Roofing Division as they’ve nailed down support behind the Thursday, July 11 program at the Nation’s Site of Excitement. Alongside some of the most competitive short-track racing in the country, Vermont Construction Raise the Roof Night will also feature the second round of the Myers Container Service Flying Tiger Triple Crown Series! (more…)
Gaston Racing’s GRE6.Com Renews Contingency Sponsorship At Stafford Motor Speedway
(Stafford Springs, CT)—Stafford Speedway has announced that Gaston Racing’s “GRE6” will return to the Stafford Speedway contingency program for the 2024 season. Gaston Racing / GRE6.com will provide a weekly $100 bonus to each SK Light Modified 3rd place finisher and a weekly bonus of $50 to each 3rd place finisher in the Street Stock division.
Radford Racing School and Sunbelt Rentals Announce Two-Year Sponsorship Agreement
CHANDLER, Ariz.. (October 4, 2023) – Radford Racing School, the nation’s foremost driving and racing school, and Sunbelt Rentals, North America’s premier equipment rental company, today announced a two-year sponsorship between the two companies. Sunbelt Rentals offers diverse equipment for commercial, industrial, residential and municipal industries. The sponsorship provides Radford Racing School with greater access to Sunbelt Rentals’ extensive selection of equipment in exchange for specialized employee driver training and unique group programs. (more…)
American Sign, Inc. Renews Stafford Speedway Contingency Sponsorship
(Stafford Springs, CT)—After debuting as a Stafford Speedway Contingency Program partner in 2022, American Sign, Inc. of New Haven, CT will return as a contingency sponsor for the 2023 season. American Sign will contribute weekly bonuses of $75 to each Street Stock feature winner as well as $75 to each third place SK Light finisher.
Gaston Racing’s GRE6.Com Renews Contingency Sponsorship At Stafford Motor Speedway
(Stafford Springs, CT)—Stafford Speedway has announced that Gaston Racing’s “GRE6” will return to the Stafford Speedway contingency program for the 2023 season. Gaston Racing / GRE6.com will provide a weekly $125 bonus to each SK Light Modified 1st place finisher and a weekly bonus of $50 to each 2nd place finisher in the Street Stock division.
Meyers Manx Secures Presenting Sponsorship of NORRA 1000 Offroad Race, Debuts Remastered Dune Buggy Kit
COSTA MESA, CALIFORNIA, March 27, 2023— Legendary dune buggy manufacturer Meyers Manx is proud to announce its sponsorship of the prestigious NORRA 1000 offroad race, further cementing its commitment to the spirit of adventure that has defined the brand since its inception. Meyers Manx’s presenting sponsorship promises to boost the spirit of fun in Baja, where Manx will also debut the first of its Remastered dune buggy kits in the Safari class.
Radford Racing School Renews Sponsorship With Jace Denmark, Ranked 3rd In The 2022 USF2000 Championship
CHANDLER, AZ (March 21, 2023) – Officials with Radford Racing School announced today they have renewed their sponsorship agreement with USF2000 racer Jace Denmark for the 2023 racing season. Denmark ranked third place with 363 points during the 2022 USF2000 Championship presented by Cooper Tires. His impressive racing success has vaulted him to compete in the 2023 USF Pro 2000 of Pabst Racing’s #20 USF Pro 2000 race car. (more…)
Ally Extends Full-Season Sponsorship Of The No. 48 Hendrick Motorsports Team Through 2028
CONCORD, N.C. (Feb. 15, 2023) – Ally Financial and Hendrick Motorsports have reached a five-year extension through 2028 that will continue the digital financial services company’s full-season primary sponsorship of Alex Bowman and the No. 48 NASCAR Cup Series team.
In addition, Hendrick Motorsports and Bowman have agreed to a new three-year contract that will keep the driver behind the wheel of the No. 48 Ally Chevrolet Camaro ZL1 through at least 2026. (more…)
Doug Coby To Drive Full-Time For Tommy Baldwin Racing With Mayhew Tools Sponsorship in 2023
MILFORD, Conn. – Doug Coby and Tommy Baldwin Racing jointly announced today that Coby will pilot the historic No. 7NY for a full-time NASCAR Whelen Modified Tour campaign in 2023.
Modified Racing Series Gets Milton CAT Sponsorship
We here at The Modified Racing Series are both excited and extremely appreciative to announce that Milton CAT is stepping up to become the Title Sponsor for our 2023 Series. Milton CAT has been a race sponsor for several of our events over the past 3 years and has decided to join in a partnership with The Modified Racing Series. (more…)
Lap Sponsorship With Limited Edition Signed Matt Hirschman Trading Card Released for Stafford’s 2023 NAPA Spring Sizzler
(Stafford Springs, CT)—Stafford Speedway officials have announced a new lap sponsor program for the 2023 NAPA Auto Parts Spring Sizzler®. Each lap sponsor will receive a limited edition signed Matt Hirschman 50th Spring Sizzler Champion trading card in honor of Matt’s triumph in the 50th NAPA Spring Sizzler®. The Matt Hirschman trading cards will only be available with a lap sponsorship and will be numbered 1 to 100 corresponding to the lap purchased.
All Fields Sports To Partner With Lime Rock Park
LAKEVILLE, CT, August 2, 2022 – With more than twenty years of experience in the sports and entertainment industry, All Fields Sports Marketing (AFS) has been tapped by Lime Rock Park to lead the venerable race track’s sponsorship and partnership efforts.
Tasca Racing To Debut TASCAPARTS.COM Sponsorship In Bristol
Tasca Racing is bringing Bob Tasca III of Hope, RI and his 12,000-horsepower TascaParts.com Ford Shelby Mustang to Bristol, looking to go back to the winner’s circle at the NHRA Thunder Nationals in Bristol, TN. The event runs June 17–19 as part of the 2022 NHRA Camping World Drag Racing Series. (more…)