AirMedCare Network To Serve as Primary Partner for Corey LaJoie at Atlanta

AirMedCare Network To Serve as Primary Partner for Corey LaJoie at Atlanta

America’s Largest Air Ambulance Membership Network Joins Rick Ware Racing

MOORESVILLE, N.C. (Feb. 18, 2025) – AirMedCare Network, a division of Global Medical Response and America’s largest air ambulance membership network, has joined Rick Ware Racing (RWR) for this weekend’s NASCAR Cup Series race at Atlanta Motor Speedway. The company will serve as the primary partner for driver Corey LaJoie and the No. 01 team in the Ambetter Health 400.

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DGM Racing and FlackTek™ Announce Multi-Race Partnership for Josh Bilicki

DGM Racing and FlackTek™ Announce Multi-Race Partnership for Josh Bilicki

Lake Wales, Fla., (February 14, 2025) – DGM Racing is proud to welcome FlackTek™ as a multi-race partner for the 2025 NASCAR Xfinity Series. FlackTek, the leader in bladeless centrifugal materials processing, will debut as a secondary sponsor on Josh Bilicki’s No. 91 Chevrolet Camaro at Daytona International Speedway on February 15th, before stepping up as a primary sponsor at Atlanta Motor Speedway on February 22nd. This partnership brings unparalleled precision and performance to the track. (more…)

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Grillo’s, Todd Gilliland, Announce Multi-Race Partnership Extension for 2025

Grillo’s, Todd Gilliland, Announce Multi-Race Partnership Extension for 2025

MOORESVILLE, N.C. (December 23, 2024) – Due to the overwhelming popularity and excitement around the Pickle Car piloted by Todd Gilliland at the New Hampshire Motor Speedway and again at the Michigan International Speedway and the Daytona International Speedway, Front Row Motorsports (FRM) and Grillo’s Pickles have announced an extension of their partnership. (more…)

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UFO Plast Becomes Newest Exclusive Partner of the SMX World Championship

UFO Plast Becomes Newest Exclusive Partner of the SMX World Championship

UFO Plast becomes Official and Exclusive Motocross Plastics Products partner and title sponsor of Round 21 High Point National

ELLENTON, Fla. (December 18, 2024) – The SMX® League is excited to welcome its newest partner, UFO Plast, a leader in producing off-road motorcycle accessories and components. UFO Plast becomes the Official and Exclusive Motocross Plastics Products sponsor of the SMX World ChampionshipTM. The multi-year deal will see UFO Plast on display across the entire SMX World Championship Series, including the television broadcast, live event, and social media. Plus, UFO Plast will notably become the newest entitlement partner of the historic High Point National on Saturday, June 14 in Mt. Morris, Penn. (more…)

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NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends

NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends
In the high-speed world of NASCAR, where loyalty runs as deep as the engines are loud, sponsorship plays a pivotal role in defining the fan experience and driving brand visibility. YouGov Profiles data sheds light on how some of the sport’s biggest teams are connecting with fans across diverse demographic segments.

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Kroger Executive Reveals Reason For Sponsorship Switch From JTG Daugherty to RFK Racing

Kroger Executive Reveals Reason For Sponsorship Switch From JTG Daugherty to RFK Racing

RFK Racing made the long-rumored addition of Ryan Preece official on Tuesday, revealing he will pilot the No. 60 Ford full-time in 2025.

The signing was made possible due to Kroger jumping ship from JTG-Daugherty Racing to RFK. They’ll serve as a primary sponsor for not only Preece, but for Brad Keselowski and Chris Buescher as well throughout the season. (more…)

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Highmark Building Efficiency Sponsorship Drives 8th Annual Islip 300 Winner’s Share To $12,000

Highmark Building Efficiency Sponsorship Drives 8th Annual Islip 300 Winner’s Share To $12,000
In January when revealing the 2024 NASCAR Advance Auto Parts Series schedule for Riverhead Raceway, track owners Connie Partridge and Tom Gatz announced an $3,000 increase for the winner’s share of the 8th annual Islip 300 to $10,000. Monday, track GM John Ellwood disclosed Rich Gerbe of HighMark Building Efficiency has agreed to becoming the title sponsor of the November 16th Tour Type Modified event, driving the winner’s share to $12,000.

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