R3 and Richard Childress Racing Announce Strategic Technology Partnership

R3 and Richard Childress Racing Announce Strategic Technology Partnership
  • Cloud-First Technology Solutions Company Partners with RCR to Provide Real-Time, Responsive Results as IT Managed Services Provider

WELCOME, NC (July 7, 2025) – Fans of Richard Childress Racing may have noticed a new logo on the A Post of the race team’s iconic No. 3 Chevrolet this season. Technology solutions provider R3 made its on track debut this year as part of a newly announced partnership with the legendary NASCAR organization.

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Prime Video Presses the Gas on NASCAR Cup Series Action with All-Star Announce Team, Innovative Streaming Technology, and New Signature Anthem

Prime Video Presses the Gas on NASCAR Cup Series Action with All-Star Announce Team, Innovative Streaming Technology, and New Signature Anthem
  • Prime Video’s Exclusive Presentation of Five NASCAR Cup Series Races Begins Sunday, May 25 at 5:00 p.m. ET with the Coca-Cola 600 from Charlotte Motor Speedway
  • NASCAR Hall-of-Famers Dale Earnhardt Jr. and Carl Edwards Headline Wraparound On-Site Coverage that Brings Fans Closer to the Track and Drivers Competing for the Checkered Flag
  • NASCAR on Prime’s Immersive Streaming Technology Features 70+ Cameras, Real-Time Highlights on Demand, 1080p HDR, and Every Moment of Green Flag Racing for a Best-in-Class Viewing Experience
  • Eric Church and John Fogerty Reimagine the Iconic Hit “Up Around The Bend” for Electrifying New Anthem and Amazon Music Original Song

NEW YORK—May 19, 2025– NASCAR on Prime officially drops the green flag on its exclusive Cup Series coverage on Sunday, May 25 at 5:00 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway. Prime Video’s compelling slate of NASCAR action includes five consecutive races including the series’ first-ever international points event in Mexico City, wraparound booth and trackside coverage headlined by NASCAR Hall-of-Famers Dale Earnhardt Jr. and Carl Edwards, innovative streaming technology, and a signature new anthem from mega-stars Eric Church and John Fogerty.

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HARMAN Becomes NASCAR Technology Partner to Enhance Audio Experience for Racing Fans

HARMAN Becomes NASCAR Technology Partner to Enhance Audio Experience for Racing Fans

HARMAN International has become a NASCAR technology partner, aimed at delivering premium audio experiences for racing fans through future racetrack audio upgrades. This partnership enables NASCAR to design and implement high-quality integrated audio systems using HARMAN Professional Solutions brands, including JBL Professional loudspeakers, Crown amplifiers, BSS digital signal processing, and more, the company says. (more…)

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Progressive Insurance® Teams with Denny Hamlin and Joe Gibbs Racing

Progressive Insurance® Teams with Denny Hamlin and Joe Gibbs Racing

Denny Hamlin will pilot No. 11 Progressive Insurance Toyota in 18 races this season

HUNTERSVILLE, N.C. (March 18, 2025) – Joe Gibbs Racing announced today that the organization has signed an agreement with Progressive Insurance to sponsor Denny Hamlin’s No. 11 Toyota Camry XSE in 18 NASCAR Cup Series races this season beginning with Sunday’s race at Homestead-Miami Speedway. Progressive’s name and branding will be prominently displayed on Hamlin’s No. 11 car and fire suit, and his crew will also be sporting Progressive branded gear. (more…)

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Beef-a-Roo Enters into Partnership with Front Row Motorsports

Beef-a-Roo Enters into Partnership with Front Row Motorsports

MOORESVILLE, N.C. (March 11, 2025) – Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series Season. The beloved midwestern fast casual restaurant brand has garnered a loyal fanbase for its commitment to quality food and community engagement. While the partnership with FRM is new, this is the second year Beef-a-Roo has been a primary partner on a Gragson-driven car, having sponsored him at Stewart-Haas Racing during the 2024 season. (more…)

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NASCAR Xfinity Series Schedule for Greg Van Alst and Joey Gase Motorsports with Scott Osteen Announced

NASCAR Xfinity Series Schedule for Greg Van Alst and Joey Gase Motorsports with Scott Osteen Announced

MOORESVILLE, N.C.: Motorsports veteran and former ARCA | CRA Series champion Greg Van Alst will begin his new NASCAR Xfinity Series tenure with Joey Gase Motorsports with Scott Osteen at Daytona (Fla.) International Speedway on Sat., Feb. 15, 2025. (more…)

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Parella Motorsports Holdings Appoints Lee Giannone As New Chief Executive Officer

Parella Motorsports Holdings Appoints Lee Giannone As New Chief Executive Officer

NEW YORK, N.Y. | AUSTIN, Texas (January 30, 2025): Parella Motorsports Holdings (“PMH”), a premier motorsports organization dedicated to fostering excellence in racing and delivering world-class experiences to drivers, teams, and fans, has today announced the appointment of Lee Giannone to the role of Chief Executive Officer.

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Dead On Tools Joins AM Racing and Harrison Burton for the 2025 NASCAR Xfinity Series Season

Dead On Tools Joins AM Racing and Harrison Burton for the 2025 NASCAR Xfinity Series Season

STATESVILLE, N.C.: AM Racing proudly announced today that Dead On Tools, one of the world’s fastest-growing hardware and storage gear brands, will support Harrison Burton for multiple events throughout the 2025 NASCAR Xfinity Series, including the season-opening United Rentals 300 at Daytona (Fla.) International Speedway. (more…)

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Zeigler Auto Group Returns To Spire Motorsports For 2025 NASCAR Cup Series Campaign

Zeigler Auto Group Returns To Spire Motorsports For 2025 NASCAR Cup Series Campaign

MOORESVILLE, N.C. (December 16, 2024) – Zeigler Automotive Group, one of the largest privately-owned automotive dealer groups in the United States, will return to Spire Motorsports to partner with Michigan native and reigning NASCAR Cup Series Rookie of the Year Carson Hocevar for multiple races in 2025. (more…)

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Konica Minolta Renews IMSA Partnership

Konica Minolta Renews IMSA Partnership

DAYTONA BEACH, Fla. – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced the renewal of its Official Partnership with the International Motor Sports Association (IMSA). This year, the relationship will expand its impact through the company’s support of IMSA’s new STEM – Science, Engineering, Technology and Math – education program for high school students in select race markets. (more…)

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