Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand Ambassador, Becomes Official Apparel Partner of LEGACY MOTOR CLUB

Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand AmbassadorBethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.

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HSR Welcomes Ford as the 2026 Featured Marque of the HSR Daytona Classic 24 Hour presented by Mission Foods

HSR Welcomes Ford as the 2026 Featured Marque of the HSR Daytona Classic 24 Hour presented by Mission FoodsDAYTONA BEACH, Florida (November 6, 2025) – Officials from Historic Sportscar Racing (HSR) and Ford Racing announced today that Ford will be the Featured Marque of the 12th running of the HSR Daytona Classic 24 Hour presented by Mission Foods at Daytona International Speedway (DIS), November 11 – 15, 2026.

The first HSR Classic event, which debuted at the World Center of Racing in 2014, the HSR Daytona Classic 24 Hour is an annual tribute race to the Rolex 24 At Daytona. Ford has taken home 20 first-place trophies from the Rolex 24, including its first 24-hour victory in 1966 by Ken Miles and Lloyd Ruby in a Ford GT 40 Mk II in the first Daytona race to officially run the 24-hour distance.

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Niece Motorsports Welcomes New Ownership Group to Accelerate Growth

Niece MotorsportsRichmond, VA (August 15, 2025) – Niece Motorsports, a powerhouse in the NASCAR CRAFTSMAN Truck Series, is proud to announce a new chapter in its storied history. Josh Morris, CEO of DQS Solutions & Staffing, along with Greg Fowler, CEO of J.F. Electric, and family, have joined forces to become the majority owners of the team. While their companies have long supported Niece Motorsports as sponsors, this personal investment marks a deeper commitment to the team’s future. Niece Motorsports will continue to compete under its established name, building on a foundation of performance, passion and growth.

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Mexico City Welcomes The NASCAR Cup Series For The First Time

Mexico City Welcomes The NASCAR Cup Series For The First Time

By Holly Cain, NASCAR Wire Service

MEXICO CITY – Amid much anticipation from fans and NASCAR teams alike, the NASCAR Cup Series has arrived in Mexico City for the series’ first points-paying international race in seven decades, Sunday’s aptly-named Viva Mexico 250 at Autodromo Hermanos Rodriguez (3 p.m. ET on Amazon Prime, MRN, SiriusXM NASCAR Radio).

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Kaulig Racing Welcomes Supercars Champion Will Brown for the Chicago Street Race

Kaulig Racing Welcomes Supercars Champion Will Brown for the Chicago Street Race

Lexington, N.C. (May 27, 2025) – The city of Chicago has lured another Supercars champion to its streets.

Kaulig Racing announced today it will enter reigning Supercars Australia Champion Will Brown in the NASCAR Cup Series race at the July 6 Chicago Street Race, one of the most anticipated races of the year.

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Team Penske Welcomes Tire Rack For The Detroit Indycar Race

Team Penske Welcomes Tire Rack For The Detroit Indycar Race
  • Scott McLaughlin, the 2021 INDYCAR Rookie of the Year, to Pilot No. 3 Tire Rack Chevrolet

South Bend, Ind. (May 13, 2025) – Team Penske announced today that Tire Rack returns to a familiar role as a primary Team Penske sponsor, this time on the No. 3 Team Penske Chevrolet driven by 2021 NTT INDYCAR SERIES and INDIANAPOLIS 500 Rookie of the Year Scott McLaughlin for the upcoming Chevrolet Detroit Grand Prix to be held June 1, 2025, on the challenging Streets of Detroit circuit.

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Stafford Speedway Welcomes D&L Services as Track Welder and Contingency Sponsor for 2025 Season

Stafford Speedway Welcomes D&L Services as Track Welder and Contingency Sponsor for 2025 Season

(Stafford Springs, CT)—Stafford Motor Speedway will welcome D&L Services to the track in 2025 in several capacities.  D&L Services will serve as the official track welder as well as becoming the newest member of the Stafford family of contingency sponsors.  D&L Services will be on hand at the track every Friday night during the 2025 season offering welding assistance to all 5 weekly divisions.

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23XI Welcomes Corey Heim as Development Driver

23XI Welcomes Corey Heim as Development Driver

Heim Set to Compete in Multiple Cup Series Races with 23XI and Xfinity Series Races with Sam Hunt Racing

Atlanta, Ga. (Feb. 23, 2025) – 23XI Racing announced today that Corey Heim has signed a multi-year deal to join the team as 23XI’s first development driver. The 22-year-old, who will continue as part of the Toyota Driver Development Program (TD2), will also race in multiple events throughout the season in the NASCAR Cup Series and the Xfinity Series. A 12-time winner in the NASCAR Craftsman Truck Series and winner of the season-opening event at Daytona, Heim will also continue to serve as 23XI’s reserve driver.

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