By Taro Koki, Racer.Com
In an era where motorsports audiences are shifting and the battle for attention heats up, Cleetus McFarland is redefining how the sport reaches new fans. The YouTube sensation with 4.17 million subscribers — more than NASCAR’s own YouTube channel — recently made his ARCA Menards Series debut at Daytona. While his race at the NASCAR ARCA 200 was cut short due to an incident not of his making, his presence in the sport — and its impact — was anything but sidelined.
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Photo: Rette Jones Racing