FIA European Rally Championship promoter WRC Promoter GmbH is delighted to welcome JLM Lubricants as the ERC’s Official Liquid Tools Partner.
The collaboration brings JLM’s industry-leading automotive fuel additive and lubricant technology to one of the world’s most demanding motorsport arenas, reinforcing the brand’s commitment to durability, efficiency, and innovation.
With the ERC known for its challenging timed stages that push drivers and their cars to the limit, JLM Lubricants’ premium additives and lubricant products – trusted by professional mechanics across Europe and beyond – will support teams in optimising vehicle reliability and performance throughout the championship. This partnership is a natural fit, as it highlights the essential role of advanced technology in motorsport.
“With our Liquid Tools mantra, we provide cutting-edge solutions that optimise engine performance under extreme conditions,” said Gilbert Groot, CEO of JLM Lubricants. “The FIA ERC is the perfect platform to showcase our products in real-world rally environments.”
Through the partnership, JLM Lubricants will work closely with ERC teams and drivers, integrating its cutting-edge products into rally service areas and engaging fans through exclusive activations, technical workshops, and behind-the-scenes content. Spectators and mechanics alike will have the opportunity to see first-hand how JLM’s products contribute to engine efficiency and longevity.
“This partnership is not just about branding, it’s about proving the effectiveness of our products,” added Auke Possel, global brand manager at JLM Lubricants. “Our solutions are designed for professionals who demand reliability, and the FIA ERC provides the ultimate proving ground.”
ERC championship manager Iain Campbell said: “Motorsport is about pushing boundaries, and JLM Lubricants shares our drive for performance and innovation. This collaboration will benefit our teams and drivers while enhancing engagement with rally fans worldwide.”
For more information on JLM Lubricants, visit http://www.jlmlubricants.com.
The 42nd Rally Sierra Morena – Córdoba Patrimonio de la Humanidad in Spain opens the 2025 ERC season from 3 – 6 April.
The official Home of the FIA European Rally Championship: FIAERC.com