NEW YORK, NY – November 13, 2025 – Peloton Interactive, Inc. (NASDAQ: PTON), a world leader in connected fitness and wellness, and the Formula 1 Las Vegas Grand Prix announced today their upcoming collaboration at this month’s event designed to bring a suite of fitness experiences throughout race weekend and beyond. In addition to special class programming produced onsite in Las Vegas, Peloton is continuing the momentum behind its all-new Cross Training Series of connected fitness equipment with high-impact media placements throughout race weekend to honor the relentless training – by Members, fans and athletes – that leads to peak performance. (more…)
partner
Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand Ambassador, Becomes Official Apparel Partner of LEGACY MOTOR CLUB
Bethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.
Jordan Anderson Racing Bommarito Autosport, Jeb Burton and Blaine Perkins Partner with Opti-Coat for Pacific Office Automation 147 at Portland
Statesville, N.C. (August 25, 2025) — Jordan Anderson Racing Bommarito Autosport is excited to announce that Opti-Coat will be the primary partner for both Blaine Perkins and Jeb Burton in the NASCAR Xfinity Series Pacific Office Automation 147, taking place on Saturday, August 30, 2025, at Portland International Raceway.
Service Partners and TOP LINER Partner to Bring Premium Spray-On Truck Bed Liners Nationwide, Celebrates with Burtin Racing’s New Livery Debut
Atlanta, GEORGIA – August 18, 2025 – TOP LINER, the innovative spray-on truck bed lining company led by Claudio Burtin, is excited to announce a nationwide partnership with Service Partners, the nation’s leading distributor of insulation and building supplies. This collaboration introduces TOP LINER’s high-performance spray-on truck bed liners to Service Partners’ extensive network of over 76 distribution centers, providing contractors and customers across North America with access to cutting-edge protective coatings.eero Becomes Entitlement Partner For NASCAR CRAFTSMAN Truck Series Regular Season Finale at Richmond Raceway Aug. 15
RICHMOND, Va. (Aug. 5, 2025) – Richmond Raceway announced today that eero, an Amazon company and pioneer in whole-home mesh Wi-Fi systems, will become the entitlement partner for the NASCAR CRAFTSMAN Truck Series Regular Season Finale on Friday, Aug. 15. The official name of the race will be the eero 250.
Alabama Manufactured Housing Association Named ARCA Menards Series Race Entitlement Partner at Talladega Superspeedway
- Manufactured Housing 200 set for next year at the iconic superspeedway as part of a multi-year deal
TALLADEGA, Ala. (July 28, 2025) – Talladega Superspeedway announced today that Alabama Manufactured Housing Association has been named the new ARCA Menards Series race entitlement partner. The Manufactured Housing 200 is set to take place next year at the iconic superspeedway as part of a multi-year deal.
RFK Racing Joins Forces with NTangible as Official Mental Fitness Partner, Enhancing Pit Crew Performance Through Groundbreaking Assessment
CONCORD, N.C. (July 8, 2025) — Roush Fenway Keselowski (RFK) Racing today announced a strategic partnership with NTangible, a leading provider of mental fitness assessments for elite performers. As the newest member of the RFK Tek Alliance, NTangible will deliver advanced mental fitness evaluations to RFK Racing’s pit crews, supporting efforts to enhance performance under pressure and sustain a competitive advantage in the high-intensity environment of motorsports.
Xumo to Take to the Streets of Chicago as Founding Partner of NASCAR Chicago Street Race
- Xumo’s Streaming Devices and Services Make it Easy for Fans to Enjoy Nonstop NASCAR Action At the Track or On-the-Go
PHILADELPHIA – June 24, 2025 – NASCAR and Xumo formally announced today that Xumo will take to the streets of Chicago this Independence Day Weekend as a Founding Partner of the Chicago Street Race Weekend, taking place July 5-6 in Chicago’s iconic Grant Park. This news brings together two dynamic brands committed to delivering premium experiences to fans through innovation, access, and technology.
AirBox Returns as Primary Partner with Harrison Burton and AM Racing for Autódromo Hermanos Rodríguez
STATESVILLE, N.C.: AM Racing proudly announced today that AirBox, the industry leader in commercial indoor air quality (IAQ) solutions has expanded its partnership with the team and will serve as the primary partner of the No. 25 Ford Mustang driven by Harrison Burton in Saturday afternoon’s The Chilango 150 at Autódromo Hermanos Rodríguez.
RFK Racing to Host Annual Fan Day on May 23 Featuring Driver Access, Shop Tours, Partner Activations – and a Major Partnership Announcement
CONCORD, N.C. (May 14, 2025) – RFK Racing will welcome fans to its Concord, North Carolina headquarters on Friday, May 23 for its annual Fan Day celebration, just ahead of the iconic Coca-Cola 600 on Memorial Day Weekend. This year’s event will include autograph sessions with RFK drivers, guided shop tours, interactive partner displays, live SiriusXM coverage, and a major partnership announcement that fans won’t want to miss.