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Rebelle Rally Welcomes Stryten Energy as Official Gold Partner

by MikeApril 23, 2026

RENO, Nev., April 23, 2026 /PRNewswire/ — The Rebelle Rally announces Stryten Energy as a Gold Partner for the 2026 competition, building on a relationship shaped over several years in the field.

While new as an official partner, Stryten Energy has been involved in the Rebelle Rally with team entries for the past several years and stage sponsorship. Their presence has been felt throughout the competition, while they engage directly with the kind of terrain and conditions their battery technology is built to withstand.

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VELO3D And Andretti Performance Partner For 2026 IMSA Michelin Pilot Challenge

by MikeApril 23, 2026

FREMONT, Calif., April 21, 2026 /PRNewswire/ — Velo3D, Inc. (NASDAQ: VELO), an industry leading metal additive manufacturing company, will partner with Andretti Performance as an official sponsor and additive manufacturing technology provider for two 2026 IMSA Michelin Pilot Challenge events.

The partnership will feature Velo3D branding on the No. 43 Andretti Performance Porsche at WeatherTech Raceway Laguna Seca and Indianapolis Motor Speedway, while also showcasing Velo3D’s advanced manufacturing capabilities through the deployment of performance-critical components produced using its metal additive manufacturing technology.

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Hardee’s Returns to NASCAR as an Official Partner; Joins 23XI Racing as Primary Partner of Bubba Wallace and the No. 23 Team

by MikeJanuary 22, 2026

DAYTONA BEACH, Fla., Jan. 21, 2026 /PRNewswire/ — NASCAR today announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR. In addition to the multiyear agreement, Hardee’s also will join 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team, marking one of the most significant comebacks of a heritage brand in recent NASCAR history. Throughout the season, Wallace will drive the No. 23 Hardee’s car at several races, starting in Martinsville, and Hardee’s branding will be included all season on the No. 23 team’s uniforms and equipment and Wallace’s firesuit.

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Tohatsu Returns as an Anchor Partner with Spencer Boyd in 2026

by MikeJanuary 20, 2026

Mooresville, NC (January 20. 2026) – NASCAR Craftsman Truck Series mainstay, Spencer Boyd announced that Tohatsu will return as an anchor partner for the 2026 season. The award-winning outboard motor company is celebrating 70 years of outboard engine production in 2026 and is entering their third season of partnership with Boyd.

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The Farmyard Store Steps Up to Partner with the White Mountain Flying Tigers for 2026

by Lou ModestinoJanuary 17, 2026

The Farmyard Store Steps Up to Partner with the Flying Tigers for 2026 — The Flying Tiger division at White Mountain Motorsports Park has partnered with The Farmyard Store and Newport Rental in Derby, Vermont for the 2026 season! (Johnny Racer photo)

N. Woodstock, NH — Officials with White Mountain Motorsports Park are excited to announce an expanded partnership for the 2026 season at New Hampshire’s Favorite Short Track. The Farmyard Store, after supporting several teams and the track as a billboard sponsor, has signed on to support the famed Flying Tiger division for the upcoming season!

For over two decades The Farmyard Store and Newport Rental have been a staple place to shop in Derby, Vermont. Whether for True Value Hardware, farm, garden, pet or animal supplies they have it. The expansive stove and generator divisions offer sales, service and installation of all the major brands like Harman, Vermont Castings, Kohler and Generac standby generators. Newport Rental Center incorporates a large inventory of rental equipment, contractor supplies, septic, pipe and precast products.

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Musco Lighting Named Partner Of 30th Anniversary Kyle Petty Charity Ride Across America

by MikeDecember 23, 2025

CHARLOTTE, N.C., December 23, 2025 – Going into the holiday season, we are thrilled to announce a new partnership between Musco Lighting and the 30^th Anniversary Kyle Petty Charity Ride Across America (KPCRAA). The 30^th Anniversary KPCRAA will take place May 1-9, 2026, leaving from Sonoma, CA and traveling to Charlotte, NC. This milestone Ride will travel 3,400 miles through 11 states in just nine days.

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Joe Gibbs Racing to Partner with Columbia Bank in 2026

by MikeNovember 21, 2025

HUNTERSVILLE, N.C. (November 20, 2025) – Joe Gibbs Racing announced today that the organization has signed a multi-year agreement with Columbia Bank to sponsor Chase Briscoe’s No. 19 Toyota Camry in three races in 2026. The No. 19 will sport the Columbia Bank blue and white colors at Circuit of the Americas on March 1, Sonoma Raceway on June 28, and Phoenix Raceway on October 18.

Along with their primary partnership on the No. 19, Columbia Bank will serve as the Official Banking Partner of Joe Gibbs Racing and provide everyday banking services for the team.

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Peloton Hits The Fast Lane As Official Fitness Partner Of The Formula 1 Heineken Las Vegas Grand Prix 2025

by Lou ModestinoNovember 13, 2025

NEW YORK, NY – November 13, 2025 – Peloton Interactive, Inc. (NASDAQ: PTON), a world leader in connected fitness and wellness, and the Formula 1 Las Vegas Grand Prix announced today their upcoming collaboration at this month’s event designed to bring a suite of fitness experiences throughout race weekend and beyond. In addition to special class programming produced onsite in Las Vegas, Peloton is continuing the momentum behind its all-new Cross Training Series of connected fitness equipment with high-impact media placements throughout race weekend to honor the relentless training – by Members, fans and athletes – that leads to peak performance. (more…)

Collars & Co. Welcomes Racing Legend Jimmie Johnson as Brand Ambassador, Becomes Official Apparel Partner of LEGACY MOTOR CLUB

by MikeNovember 12, 2025

Bethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.

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Jordan Anderson Racing Bommarito Autosport, Jeb Burton and Blaine Perkins Partner with Opti-Coat for Pacific Office Automation 147 at Portland

by MikeAugust 25, 2025

Statesville, N.C. (August 25, 2025) — Jordan Anderson Racing Bommarito Autosport is excited to announce that Opti-Coat will be the primary partner for both Blaine Perkins and Jeb Burton in the NASCAR Xfinity Series Pacific Office Automation 147, taking place on Saturday, August 30, 2025, at Portland International Raceway.

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