- Nicotine Pouch Brand to Back Riggs in Multiple CRAFTSMAN Truck Series Events
MOORESVILLE, N.C. (June 3 , 2025)- CLEW Nicotine Pouches joins Front Row Motorsports in a multi-race partnership in the NASCAR CRAFTSMAN Truck Series with Layne Riggs and the No. 34 Ford F-150 team.
Crafted by Nevcore Innovations, CLEW delivers lasting satisfaction with an ultra-smooth mouthfeel that sets a new standard in the industry. Each can contains 20 pouches, offering a convenient and discreet way to enjoy your nicotine wherever, whenever. Now entering into a partnership with Riggs and Front Row Motorsports, CLEW will introduce their line of pouches to the NASCAR world.
The No. 34 Ford F-150 will showcase the CLEW brand in multiple races throughout the 2025 season, starting on Saturday, June 7th at the Michigan International Speedway. In addition to their primary races, CLEW will serve as a full season associate throughout the season.
“This is going to be a fun partnership,” said Riggs. “There is a lot of synergy between NASCAR and nicotine, so I am looking forward to promoting the CLEW brand to our fans. They have a great product with a ton of flavors. Hopefully, I can hold up a can of CLEW in Victory Lane.”
Speaking on the occasion, Waqas Khan, Global CEO of CLEW Nicotine Pouches said: “We are extremely excited at the multitude of possibilities that this partnership brings for CLEW and Front Row Motorsports. The synergy between CLEW and NASCAR is undeniable. NASCAR is the heartbeat of the USA, and as a brand that believes in meeting the customer wherever they are, this is the perfect opportunity for our adult fans to watch some great races while enjoying our globally award-winning, flavor packed, moist nicotine pouches. This partnership signifies CLEWs commitment to engaging with NASCAR’s passionate fan base and establishing a long-term presence in the motorsport’s world.”
ABOUT CLEW NICOTINE POUCHES
CLEW Nicotine Pouches are made in cGMP and HACCP-certified facilities, ensuring high safety and quality standards. They offer satisfying, sustained nicotine delivery with long-lasting flavor and a smooth mouthfeel. Adult users can enjoy CLEW pouches anytime, anywhere.
Available in various flavors, including refreshing mint and blueberry, they offer multiple nicotine strength options ranging from 3mg to 12mg to cater for all tastes.
In 2024, the FDA accepted CLEW’s Premarket Tobacco Product Application (PMTA), a milestone highlighting CLEW’s commitment to providing adult nicotine consumers with discreet, smoke-free options.
ABOUT NEVCORE INNOVATIONS INC.
A global leader in next-generation premium products, specializing in smoke-free modern oral nicotine pouches, disposable vaping products, and energy pouches. Dedicated to advancing nicotine harm reduction, Nevcore is laying the foundation for a smoke-free future where enjoyment and responsibility coexist. For more information, visit http://www.clewpouches.com.
ABOUT FRONT ROW MOTORSPORTS
Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and CRAFTSMAN Truck Series. The team is the 2021 Daytona 500 and 2022 CRAFTSMAN Truck Series champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields the No. 4, No. 34, and the No. 38 NASCAR Cup Series teams along with the No. 34 and No. 38 CRAFTSMAN Truck Series teams from its Mooresville, N.C. headquarters. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @teamfrm and Facebook at facebook.com/