Bethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.
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Fireworks-a-Plenty for Lenny’s Shoe & Apparel Championship Night at Thunder Road
Barre, VT – It has all come down to this. One final Thursday night of the season and one last chance for your highbank heroes to do good on their championship hopes at Thunder Road International Speedbowl during Lenny’s Shoe & Apparel Championship Night. While there’s sure to be plenty of fireworks on the asphalt, there will also be plenty of fireworks in the sky following the racing action courtesy of Northstar Fireworks of East Montpelier!
Girl Tribe Co. and NASCAR Launch First-Ever Apparel Collaboration
Collection Available March 28, Merging NASCAR and Women Empowerment
Charlotte, NC (March 28, 2025) – Girl Tribe Co., a local Charlotte women-owned business, is teaming up with America’s No.1 motorsport for the first time to launch an exclusive apparel collection. The collection will feature nine distinctive styles, blending fashionable, race-inspired pieces that capture the spirit of NASCAR while honoring the empowerment of women. (more…)
Craton Promotions Begins Second Year as the Official Ford Performance Licensed Merchandise and Apparel Vendor For IMSA Racing
DAYTONA BEACH, Florida (January 22, 2025) – The Craton Promotions line of apparel offerings continued to expand last year, and one of America’s most iconic brands returns in 2025 as a leading seller and top addition to Craton’s lineup of motorsports and online stores. (more…)
Lenny’s Shoe & Apparel Set to Crown 2024 Thunder Road Champions on Friday
Barre, VT — Wrecks, wins, thrills, heartbreaks and the weekly adrenaline of a full season at the Nation’s Site of Excitement has all come down to this. The 2024 track championship season at Barre’s Thunder Road International Speedbowl comes to a close this Friday, September 13 with Lenny’s Shoe & Apparel Championship Night! All three track champions will be crowned to cap off the point chase in season 65 for Thunder Road with everyone getting their final tune-up prior to October’s Vermont Milk Bowl! (more…)
’47 Becomes Official Licensee of NASCAR Team Properties for Premium Headwear and Apparel
BOSTON, MA – February 9, 2024 – ’47, a privately held premium sports lifestyle brand, is excited to announce a new licensing affiliation with NASCAR, the No. 1 form of motorsports in the U.S. The two iconic entities have teamed up for an ongoing partnership to deliver best-in-class products bearing some of the most famous intellectual property in motorsports. NASCAR joins the likes of MLB, NBA, NFL, NHL and major colleges and universities, to comprise one of the most dynamic rosters of licensed sports apparel and headwear.
Nail-Biting Finishes on Tap for Lenny’s Shoe & Apparel Thunder Road Championship Night
Barre, VT — Seemingly endless rain, some of the best racing in recent memory, first-time victors and familiar faces dotting victory lane – It has all come down to this. Friday, September 15th brings the 64th Thunder Road Championship Night presented by Lenny’s Shoe & Apparel with razor-thin point chases ready to be decided in one final showdown.
2022 Championship Spotlight – Sam Caron and the Long Game to a Lenny’s Shoe & Apparel Flying Tiger Championship
Barre, VT — The 63rd season of racing at Barre, Vermont’s Thunder Road was one for the record books with three deserving drivers each winning their first track championship at ‘The Nation’s Site of Excitement.’ Each of these drivers had a unique way of earning the top spot, valuable stories worth sharing to better understand their respective triumphs.
Pro All Stars Series Invades Lenny’s Shoe & Apparel Milk Bowl Friday
Barre, VT — The Maine-based Pro All Stars Series (PASS) returns to Barre, Vermont’s Thunder Road for their tenth turn ‘round the historic high banks this Friday, September 30th. The four division Lenny’s Shoe & Apparel Milk Bowl Friday features the return of the PASS Super Late Models, the New England Supermodified Series (NESS), the Kennebec Equipment PASS Modifieds and the White Mountain Motorsports Park Ammonoosuc Asphalt Mini Late Models will also make the trip to Central Vermont for their own $1,000 to win, 50 lap main event! (more…)