- Ty Gibbs Will Pilot the No. 54 SONIC Toyota Camry XSE at EchoPark Speedway Saturday Night
HUNTERSVILLE, N.C. (June 25, 2025) – Joe Gibbs Racing announces today that SONIC will serve as the primary sponsor on Ty Gibbs’ No. 54 Toyota Camry XSE this Saturday night at EchoPark Speedway in celebration of SONIC joining forces with Grillo’s Pickles for the SONIC® x Grillo’s Pickles Big Dill Meal collaboration.
Available at SONIC locations nationwide starting June 30, every item in the Big Dill Meal delivers the unmistakable crisp, clean and fresh flavor of Grillo’s. The pickle-themed meal includes the SONIC x Grillo’s Pickles Big Dill Double or Triple SONIC SmasherTM , the refreshingly tart and sweet Grillo’s Pickles Picklerita Slush, and Grillo’s Pickle Seasoned Tots or Groovy Fries.
“I’m excited to have our team take part in the launch of the Big Dill Meal this week,” said Ty Gibbs, driver of the No. 54 Toyota Camry XSE for Joe Gibbs Racing. “SONIC and Grillo’s joining forces will not only make a great tasting pickle-themed meal, but it is also going to be a lot of fun to have them on board with us in Atlanta.”
SONIC and Grillo’s fans can also grab exclusive pickle-inspired merch starting June 30 at LiveFreeShopSonic.com that features hats, tees, and a nugget ice maker. For every pickle merch item purchased, 100% of the proceeds will be donated to support public education through the SONIC Foundation.***
“At SONIC, we believe in choosing fun and living free – and what captures that better than racing 180 mph in a NASCAR showdown?” said Ryan Dickerson, Chief Marketing Officer at SONIC. “NASCAR fans love a comeback story, so even if it’s just for one race, we knew bringing a SONIC-branded car back to track for the first time since 2020 had to be bold. Our partnership with Grillo’s Pickles and Joe Gibbs Racing is all about delicious, innovative flavors and making every moment on the road a little more fun – and packed with a lot more pickles.”
Fans can also tune in this Saturday, June 28th, at 7:00 PM ET on TNT to watch Ty Gibbs and the No. 54 SONIC/Grillo’s Pickles team compete in the Quaker State 400 at EchoPark Speedway. They can also try the Big Dill Meal by at SONIC locations nationwide starting June 30 to celebrate the SONIC/Grillo’s collaboration.
About SONIC
SONIC, a leader in food and beverage innovation, was founded in 1953 and now has more than 3,400 restaurants in 47 states. SONIC is part of the Inspire Brands family of restaurants. For more information, visit SONICDriveIn.com and InspireBrands.com.
About Grillo’s Pickles
For people who want freshness, Grillo’s is the pickle company that is changing the game. That’s because Grillo’s uses only clean, garden-fresh ingredients to make deliciously simple foods that deliver all the crunchy, tangy, satisfying flavor you’ve been searching for, with none of the junk. How do we do it? Our products are made cold, shipped cold and consumed cold. You get an incredible crunch and we never have to mess with artificial preservatives. In fact, the only thing traditional about us is our 100-year-old family recipe. The rest? It’s fresh. Grillo’s offers mouthwatering bites nationwide with their selection of spears, chips, wholes and Pickle de Gallo. For more information, visit GrillosPickles.com or contact grillos@autumncommunications.
About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL’s top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport’s three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner’s championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR’s premier event each season.
***100% of net proceeds from merchandise benefit the SONIC Foundation, a division of the Inspire Brands Foundation. For more information about the SONIC Foundation, visit foundation.sonicdrivein.com.