CHARLOTTE, NC – Sept 4 ,2025 – DECK Leadership, led by high-performance leadership expert and NASCAR pit crew champion Mike Metcalf Jr., today announced a strategic partnership with AE Victory Racing. This collaboration will see Metcalf and DECK Leadership implement their Drive for Wellness Program to aid AE Victory Racing in establishing a strong foundation of human potential as it expands its presence in the competitive world of motorsports.
partners
Service Partners and TOP LINER Partner to Bring Premium Spray-On Truck Bed Liners Nationwide, Celebrates with Burtin Racing’s New Livery Debut
Atlanta, GEORGIA – August 18, 2025 – TOP LINER, the innovative spray-on truck bed lining company led by Claudio Burtin, is excited to announce a nationwide partnership with Service Partners, the nation’s leading distributor of insulation and building supplies. This collaboration introduces TOP LINER’s high-performance spray-on truck bed liners to Service Partners’ extensive network of over 76 distribution centers, providing contractors and customers across North America with access to cutting-edge protective coatings.Georgia Peach Truck Partners with Tommy Baldwin Racing, Luke Baldwin at Richmond Raceway
MOORESVILLE, N.C. – Tommy Baldwin Racing and Luke Baldwin announced today that Georgia Peach Truck has partnered with the team for Thursday’s NASCAR Whelen Modified Tour event at Richmond Raceway.
Georgia Peach Truck offers Georgia peaches from historic Dickey Farms direct to consumers at about 150 different locations, all the way from Florida to Maine. To order, you can visit GeorgiaPeachTruck.com, where you can preorder or shop from their road trip trucks, pick them up at a hometown market in Atlanta, or have their products shipped directly to your doorstep.
Spire Motorsports Partners With Fly Alliance For Daytona, Las Vegas
MOORESVILLE, N.C. (August 1, 2025) – In the ever-competitive world of NASCAR Cup Series racing, speed and efficiency play symbiotic roles not just on the track, but also in the air as teams look to navigate the 38-race schedule in the most productive manner possible. It’s the same with Spire Motorsports.
When Spire Motorsports co-owner Jeff Dickerson and his team of drivers, crew chiefs and executive leadership need to get to the track and home with speed and precession, they look to Fly Alliance as the organization’s go to air-travel provider on a weekly basis.
TEDSports Indianapolis Partners with Haley, Gainbridge for Brickyard 400
- Gainbridge, Spire Motorsports to Showcase Inaugural Event Aboard No. 7 Chevy
MOORESVILLE, N.C. (July 22, 2025) – TEDSports Indianapolis, TED’s inaugural event dedicated to the transformative power of sports, will partner with Gainbridge to serve as co-primary sponsors aboard Justin Haley’s No. 7 Chevrolet ZL1 in Sunday’s NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway.
SONIC Partners With Joe Gibbs Racing for Launch of The Big Dill Meal With Grillo’s Pickles
- Ty Gibbs Will Pilot the No. 54 SONIC Toyota Camry XSE at EchoPark Speedway Saturday Night
HUNTERSVILLE, N.C. (June 25, 2025) – Joe Gibbs Racing announces today that SONIC will serve as the primary sponsor on Ty Gibbs’ No. 54 Toyota Camry XSE this Saturday night at EchoPark Speedway in celebration of SONIC joining forces with Grillo’s Pickles for the SONIC® x Grillo’s Pickles Big Dill Meal collaboration.
Available at SONIC locations nationwide starting June 30, every item in the Big Dill Meal delivers the unmistakable crisp, clean and fresh flavor of Grillo’s. The pickle-themed meal includes the SONIC x Grillo’s Pickles Big Dill Double or Triple SONIC SmasherTM , the refreshingly tart and sweet Grillo’s Pickles Picklerita Slush, and Grillo’s Pickle Seasoned Tots or Groovy Fries.
TOP LINER Partners with Thomas Annunziata in Historic NASCAR Craftsman Truck Series Race at Lime Rock Park
Lakeville, CONNECTICUT – June 23, 2025 – TOP LINER, a leading innovator in spray on truck bedliners, proudly announces a partnership with rising star Thomas Annunziata in the No. 07 Spire Motorsports TOP LINER Chevrolet Silverado for the LIUNA 150 NASCAR Craftsman Truck Series race at Lime Rock Park on June 28, 2025. This landmark event marks the first time a modern NASCAR national touring series will race at the iconic Connecticut road course. The NASCAR Craftsman Truck Series is known for fierce competition and pure entertainment, combining short tracks, super speedways, and road courses, making Annunziata’s participation the perfect stage for TOP LINER to highlight the brand with a stunning new livery and design on the Chevrolet Silverado. The race will be broadcast live on FOX at 1 p.m. ET.
Justin Bonsignore Partners With TW Cable, LLC for Pocono Raceway NASCAR Xfinity Series Event
(June 12, 2025) – Four-time NASCAR Whelen Modified Tour champion Justin Bonsignore announced today that he has partnered with TW Cable LLC to be the primary sponsor for his fifth NASCAR Xfinity Series event of the season with Joe Gibbs Racing at Pocono Raceway on June 21.
TW Cable, LLC will be on the side of the No. 19 Toyota GR Supra for the Pocono Mountains 250, where Bonsignore will climb back in with Joe Gibbs Racing for the first time since Rockingham Speedway in April. (more…)
Totalplay Partners With Hocevar, Spire Motorsports For Cup Series Inaugural Visit To Mexico City
MOORESVILLE, N.C. (June 4, 2025) – Totalplay, Mexico’s leading telecommunications provider, will serve as Carson Hocevar’s primary sponsor when the NASCAR Cup Series makes its inaugural visit to Mexico City, Mexico for the Viva Mexico 250 at Autódromo Hermanos Rodríguez.
Totalplay delivers top-quality connectivity and entertainment services through its 100 percent fully fiber-optic, direct-to-home network. Its commitment to innovation and excellence has positioned the company as the provider with the fastest internet, best service, and most advanced technology in the market.
Very Good Ventures Partners With Trackhouse, Suárez in Pocono
- Will Serve as Primary Sponsor on No.99 at Pocono Raceway
CONCORD, NORTH CAROLINA—Trackhouse Racing and Very Good Ventures (VGV) announced today the company known for designing and building world-class digital experiences for every screen, and as the global leaders in Flutter development, will serve as the primary sponsor of Daniel Suárez’s No. 99 Chevrolet at the June 22 NASCAR Cup Series race at Pocono (Pa.) Raceway.