- Will Serve as Primary Sponsor on No.99 at Pocono Raceway
CONCORD, NORTH CAROLINA—Trackhouse Racing and Very Good Ventures (VGV) announced today the company known for designing and building world-class digital experiences for every screen, and as the global leaders in Flutter development, will serve as the primary sponsor of Daniel Suárez’s No. 99 Chevrolet at the June 22 NASCAR Cup Series race at Pocono (Pa.) Raceway.
VGV and Trackhouse formed a strategic partnership in January, making the company an official digital design and development partner. This collaboration aims to accelerate Trackhouse’s digital transformation and deliver AI-powered technology-forward experiences across all platforms. It will fuse live sports and entertainment experiences with next-generation digital product design and technology, setting a new standard for digital engagement.
“Technology is the key to future success in NASCAR and maybe all of the world,” said Suárez, the only Mexican-born driver to win a Cup Series race. “We look at Very Good Ventures as a partner who will not only help on the business side, improving our interaction with race fans, but their expertise in everything digital, including artificial intelligence, will lead to faster race cars.”
VGV is working with Trackhouse to maximize its race day experience by providing enhanced technology to guests on the team’s pit boxes. This technology enables greater communication and improves the race viewing experience.
“We’re proud of the close, collaborative relationship our teams have built, and believe this sponsorship is a testament to our shared ambitions,” said David DeRemer, CEO of Very Good Ventures. “Beyond the pit box VIP experience—we’ve designed and delivered complex, race-day technology, from custom hardware setups to AI-powered tools that uncover strategic insights. It’s a true innovation partnership and seeing the No. 99 Very Good Ventures Chevrolet on the track at Pocono is just the beginning.”
This partnership reflects Trackhouse’s commitment to leveraging technology to strengthen its brand, deepen fan relationships, and lead the industry in digital innovation. The two companies will design, develop, and launch digital experiences that will raise the bar for innovation in sports and entertainment.
Amazon Prime will broadcast the Pocono race live at 2 p.m. ET on June 22.
About Very Good Ventures
Very Good Ventures (VGV) is a global leader in digital product design and development. As pioneers in Flutter, experts in scalable technology, and strategic design-minded innovators, VGV helps top brands craft beautiful, impactful, and future-ready applications across every platform. From strategy to execution, VGV delivers world-class digital experiences that engage, delight, and grow audiences.
About Trackhouse Racing:
After retiring from a successful driving career in NASCAR and sports cars, St. Louis native Justin Marks, 43, formed the Nashville, Tennessee-based Trackhouse Entertainment Group in 2020 to create a racing brand that transcends motorsports. Since taking to the track in 2021 with Daniel Suárez as its only driver, Trackhouse Racing has grown to three full-time Cup teams, a part-time fourth team and a driver development program in the NASCAR Xfinity Series. Trackhouse boasts nine victories in its young existence, created a sophisticated social and digital program with an international flavor and has attracted major corporate support from some of the world’s most recognizable brands.
Expansion began midway through the 2021 season when Marks purchased the NASCAR assets of Chip Ganassi Racing and began the 2022 season as a two-car team operating out of its Concord, North Carolina, race shop with Suárez and Ross Chastain as drivers. Chastain gave the organization its first victory at Circuit of the Americas in Austin, Texas in March 2022. Suárez became the first Mexican driver to win a Cup race when he won at Sonoma (Calif.) Raceway in June 2022. In July 2023, New Zealander Shane van Gisbergen won the inaugural Chicago Street race in his first start driving for Trackhouse’s PROJECT91 program, which Marks created to offer NASCAR opportunities to international driving stars that have included F1 World Champion Kimi Raikkonen and four-time Indianapolis 500 winner Helio Castroneves.
Trackhouse Racing joined the MotoGP grid in 2024 bringing an American team back to the pinnacle of international motorcycle racing for the first time in over a decade fielding Aprilia motorcycle for Spaniard Raul Fernandez and Japanese rider Ai Ogura. Also in 2024, Avenue Sports Fund acquired a significant minority stake in Trackhouse Entertainment Group. In 2025 Van Gisbergen, Suárez and Chastain, who won the Coca-Cola 600 in May, race fulltime in the Cup Series for Trackhouse Racing while 18-year-old development driver Connor Zilisch races for JR Motorsports in the Xfinity Series and has made two Cup starts.