Historic Sportscar Racing HSR and MPI™ Announce Multi-Year Partnership

MPI

DAYTONA BEACH, Florida (August 21, 2025) – Officials from MPI™ Inc. USA and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the leading motorsports steering wheel supplier become a “Proud Partner of HSR.” Within the new agreement, MPI has been named the “Official Steering Wheel Supplier of HSR” and the title presenting sponsor of HSR’s new MPI Spirit of Motorsport Award.

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New Partnership With ADS Accelerates Cybersecurity For Hendrick Motorsports

Hendrick MotorsportsCONCORD, N.C. (July 15, 2025) – Hendrick Motorsports has added leading cybersecurity provider Atlantic Data Security (ADS) as a new technology partner in a multi-year agreement that runs through 2027. The sponsorship underscores the growing importance of threat prevention in high-performance environments where speed, data and innovation intersect.

Connecticut-based ADS will work closely with Hendrick Motorsports to enhance the team’s digital security infrastructure and safeguard critical systems across its operations. The relationship will allow ADS to generate unique promotional content across all forms of media and offer one-of-a-kind hosting opportunities for its clients and prospects.

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Broad Arrow Announces Inaugural Las Vegas Auction In Partnership With Concours At Wynn Las Vegas

Broad Arrow Announces Inaugural Las Vegas Auction In Partnership With Concours At Wynn Las Vegas

GROSSE POINTE, Michigan (July 11, 2025) – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, adds to its growing fall auction calendar with the announcement of The Las Vegas Auction—held in partnership with Concours at Wynn Las Vegas. Occurring on Friday, October 31, 2025, Broad Arrow’s Las Vegas Auction will feature approximately 70 highly desirable collector cars and is expected to be a cornerstone event of the weekend. Returning for a fourth consecutive year, Concours at Wynn Las Vegas will feature an expanded showcase of more than 250 unique automobiles within four judged and non-judged pillars on the greens of Wynn Golf Club. Events start on October 31 and run through November 2, 2025.

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R3 and Richard Childress Racing Announce Strategic Technology Partnership

R3 and Richard Childress Racing Announce Strategic Technology Partnership
  • Cloud-First Technology Solutions Company Partners with RCR to Provide Real-Time, Responsive Results as IT Managed Services Provider

WELCOME, NC (July 7, 2025) – Fans of Richard Childress Racing may have noticed a new logo on the A Post of the race team’s iconic No. 3 Chevrolet this season. Technology solutions provider R3 made its on track debut this year as part of a newly announced partnership with the legendary NASCAR organization.

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DePaul University And Spire Motorsports Announce Partnership For 2025 Chicago Street Race

DePaul University And Spire Motorsports Announce Partnership For 2025 Chicago Street Race
  • DePaul to serve as primary sponsor for Michael McDowell’s No. 71 Chevrolet ZL1

CHICAGO (June 24, 2025) – DePaul University is excited to announce a partnership with Spire Motorsports for the 2025 NASCAR Chicago Street Race. DePaul will serve as the primary sponsor of Michael McDowell’s No. 71 Chevrolet ZL1.

As part of the sponsorship, DePaul branding will be prominently featured on McDowell’s custom-designed No. 71 Chevy, his fire suit, pit road signage, and the Spire Motorsports crew shirts. Co-branded merchandise will also be available at the Chicago Street Race event and online.

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Joe Gibbs Racing and Bob’s Discount Furniture Agree to Multi-Year Partnership

Joe Gibbs Racing and Bob’s Discount Furniture Agree to Multi-Year Partnership
  • Denny Hamlin will debut No. 11 Bob’s Discount Furniture Toyota at Iowa Speedway

HUNTERSVILLE, N.C. (June 18, 2025) – Joe Gibbs Racing announced today that the organization has signed a multi-year agreement with Bob’s Discount Furniture, one of the largest and fastest growing furniture retailers in the United States, to sponsor Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series including their first primary race at Iowa Speedway on August 3.

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Phorm Energy Joins Hendrick Motorsports In Multi-Year Partnership To Fuel Every Mission

Phorm Energy Joins Hendrick Motorsports In Multi-Year Partnership To Fuel Every Mission
  • NEW ENERGY DRINK FROM ANHEUSER-BUSCH, 1ST PHORM AND DANA WHITE SPONSORS ICONIC NO. 24 CHEVROLET AND SPOTLIGHTS PIT CREW ATHLETES ACROSS MULTIPLE TEAMS

CONCORD, N.C., AND ST. LOUIS (June 5, 2025) – Newly announced Phorm Energy has joined 14-time NASCAR Cup Series champions Hendrick Motorsports in a multi-year partnership that will help launch a new game-changing energy drink. The agreement, which begins immediately and runs through 2027, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet team, branding with pit crew athletes and a presence inside Hendrick Motorsports’ new athletic center.

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Tablo TV Expands Partnership with Ryan Ellis, DGM Racing

Tablo TV Expands Partnership with Ryan Ellis, DGM Racing
  • Tablo TV to Adorn the No. 71 at Mexico City, Kansas City, and Talladega Superspeedway

Lake Wales, Fla., (June 4, 2025) – As NASCAR makes its historical return to Mexico City, DGM Racing and Ryan Ellis are proud to announce additional races with Tablo TV, a subscription-free over-the-air (OTA) DVR and streaming device. Tablo TV is redefining its sponsorship with Ellis and DGM Racing’s No. 71 Chevrolet by adding an in-car camera at each primary-sponsored race, including Autódromo Hermanos Rodríguez in Mexico City, Kansas Speedway, and Talladega Superspeedway during the NASCAR Playoffs.

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Joe Gibbs Racing Announces Partnership with COOFANDY

Joe Gibbs Racing Announces Partnership with COOFANDY
  • Apparel Company to Celebrate 10th Anniversary as Primary Sponsor for Christopher Bell’s No. 20 Toyota at Martinsville Speedway

HUNTERSVILLE, N.C. (May 27, 2025) – Joe Gibbs Racing announces today that it has partnered with COOFANDY, a menswear label, to serve as the primary sponsor for Christopher Bell and the No. 20 Toyota Camry XSE for this fall’s NASCAR Cup Series race at Martinsville Speedway on October 26.

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