Partnership | The MotorSportsNews.Net(work)

Pinnacle Financial Partners Expands Relationship with 23XI Racing in Multi-Year Partnership

by MikeMay 20, 2025

Pinnacle to be featured at select NASCAR Cup Series races with Tyler Reddick and the No. 45 team

Nashville, Tenn. (May 20, 2025) – 23XI Racing announced today that Pinnacle has expanded its relationship with the team in a multi-year partnership that makes Pinnacle the official banking sponsor of Tyler Reddick and the No. 45 team. The Nashville-based firm is a leading financial institution located in urban markets across the Southeast. Pinnacle has been an associate partner with Reddick and 23XI since 2023, but this partnership expansion marks the first time Pinnacle will have a featured, brand-focused design on the No. 45 Toyota Camry XSE.

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Richard Childress Racing and Boot Barn Announce Partnership Extension

by MikeMay 19, 2025

Content-Centric Partnership Includes Primary Race Sponsorship of Austin Dillon in Both the NASCAR Xfinity Series and NASCAR Cup Series

WELCOME, N.C. (May 19, 2025) – Boot Barn, the largest western and work wear retailer in the nation, will continue their partnership with Richard Childress Racing and driver Austin Dillon in 2025. Building upon an already successful relationship that includes impactful content creation and primary sponsorship of Dillon and the No. 3 Boot Barn Chevrolet in the NASCAR Cup Series, the brand will also extend their reach into the NASCAR Xfinity Series in 2025.

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RFK Racing to Host Annual Fan Day on May 23 Featuring Driver Access, Shop Tours, Partner Activations – and a Major Partnership Announcement

by MikeMay 14, 2025May 14, 2025

CONCORD, N.C. (May 14, 2025) – RFK Racing will welcome fans to its Concord, North Carolina headquarters on Friday, May 23 for its annual Fan Day celebration, just ahead of the iconic Coca-Cola 600 on Memorial Day Weekend. This year’s event will include autograph sessions with RFK drivers, guided shop tours, interactive partner displays, live SiriusXM coverage, and a major partnership announcement that fans won’t want to miss.

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University of North Carolina at Charlotte Enters into Partnership with Front Row Motorsports

by MikeMay 14, 2025

MOORESVILLE, N.C. (May 14, 2025)- Front Row Motorsports and the University of North Carolina at Charlotte join forces in a partnership that will bring a new, bold look to Layne Riggs’ No. 34 Ford F-150 in two races for the 2025 NASCAR CRAFTSMAN Truck Series.

UNC Charlotte’s branding will be featured at the North Wilkesboro Speedway on Saturday, May 17th and then again at the Charlotte Motor Speedway on Friday, May 23rd.

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Overplay Joins Forces with Front Row Motorsports in New Partnership

by MikeMay 14, 2025

MOORESVILLE, N.C. (May 13, 2025)- Todd Gilliland will sport a new look on his No. 34 Ford Mustang Dark Horse as Overplay joins forces with Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series season.

Overplay— the world’s first user-generated gaming platform where anyone can make games from videos—will team up with FRM and Gilliland at the Charlotte Motor Speedway for the Coca-Cola 600, a crown jewel event for stock car racing’s premier division.

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Historic Sportscar Racing (HSR) and Hoosier Racing Tire Announce Multi-Year Partnership

by MikeMay 12, 2025

DAYTONA BEACH, Florida (May 9, 2025) – Officials from the Hoosier Racing Tire and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the world’s largest racing tire manufacturer become an Official Partner of HSR. Within the new agreement, Hoosier has been named series presenting sponsor and a preferred tire of the HSR SascoSports International/American Challenge presented by Hoosier and the first proud partner and charter member of the new HSR Tire Village.

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Morgan & Morgan Renews Partnership with Richard Childress Racing

by MikeMay 12, 2025

America’s largest injury law firm to continue sponsorship of NASCAR Cup Series driver Kyle Busch

WELCOME, N.C. (May 6, 2025) – Morgan & Morgan, America’s largest injury law firm, has renewed a multi-year, multi-race partnership with Richard Childress Racing. Morgan & Morgan first partnered with RCR in 2023 to become the first race team trial injury law firm sponsorship within the NASCAR Cup Series. The partnership has grown based on shared interests in cause marketing and an innovative approach to business.

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Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership

by MikeApril 26, 2025

BRASELTON, Georgia (April 25, 2025) – Officials from Michelin North America, Inc. and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the iconic tire maker become an official partner of HSR, the premier sanctioning body in North America for historic and vintage motorsports competition.

In addition to having a presence and branding at every event on the HSR season championship schedule, Michelin also has been named the official presenting sponsor and the official tire of the HSR Prototype Challenge presented by Michelin, a series featuring modern prototypes retired from contemporary competition.

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Haas Factory Team Announces Four Race Partnership With Ollie’s For 2025 NASCAR Xfinity Season

by MikeApril 21, 2025

[KANNAPOLIS, NC] – Haas Factory Team announced on Monday that Ollie’s Bargain Outlet will serve as the primary sponsor for its No. 00 Ford Mustang and driver Sheldon Creed across four NASCAR Xfinity Series races this season.

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Mystik Lubricants Enters into Partnership with Zane Smith

by MikeApril 17, 2025

CITGARD to Return to Front Row Motorsports as an Associate Sponsor

MOORESVILLE, N.C. (April 16, 2025) – Front Row Motorsports (FRM) is proud to announce a multi-race sponsorship for Mystik® Lubricants, for select NASCAR Cup Series events with Zane Smith and the No. 38 Ford Mustang Dark Horse team as well as an all-season associate sponsorship. CITGO® CITGARD® Heavy Duty Engine Oils brand will also join Zane as an associate sponsor.

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