CONCORD, N.C. (May 14, 2025) – RFK Racing will welcome fans to its Concord, North Carolina headquarters on Friday, May 23 for its annual Fan Day celebration, just ahead of the iconic Coca-Cola 600 on Memorial Day Weekend. This year’s event will include autograph sessions with RFK drivers, guided shop tours, interactive partner displays, live SiriusXM coverage, and a major partnership announcement that fans won’t want to miss.
This year’s Fan Day will also feature an exciting team announcement scheduled 12:00PM in front of the team museum located at 4600 Roush Place. While details remain under wraps, fans in attendance will be among the first to hear exclusive news that will shape the future of RFK Racing.
The day’s autograph sessions begin at 9:00 a.m. ET with NASCAR Champion Brad Keselowski, followed by a 10:00 a.m. ET session featuring Chris Buescher and Ryan Preece. Both sessions will take place inside the RFK team museum and require a limited-access ticket, available on a first-come, first-served basis. In addition, SiriusXM will broadcast live from Fan Day.
Renowned motorsports artist Bill Patterson will be creating a live painting on-site, beginning at 9:00 a.m. with a final reveal scheduled for around 11:00 a.m. The artwork will capture the energy and spirit of RFK Racing and will later be replicated on merchandise available in the RFK Racing Gift Shop. Proceeds from these items will benefit the Austin Hatcher Foundation, which supports children and families affected by pediatric cancer.
Also returning this year are guided tours of the RFK Campus. Fans will get to experience the full operations of RFK’s shop in a guided tour led by RFK team members. Registration for those tours is available on-site at the designated RFK tent.
RFK’s valued partners will be engaging with fans throughout the day with interactive displays and branded experiences. Participating organizations include BuildSubmarines.com, Castrol, Consumer Cellular, Fastenal, Fifth Third Bank, Ford, Esperion, and Kroger Racing, as well as Celsius, Colgate, Kraft, and Bimbo. Roush Performance, the Checkered Flag Foundation, and Driven will also be featured as part of the day’s activities.
Other Fan Day attractions include driving simulators, tire changing unit, photo opportunities with team trophies, food trucks, access to the team store, live music, and more. Plus, Lake Norman Humane will be coordinating pet adoptions.
In collaboration, Rick Ware Racing will also hold a complimentary fan event in the area adjacent to RFK’s display, that will feature various race vehicles and driver autograph sessions, including its NASCAR and NHRA Top Fuel Dragster cars.
RFK’s team store hours during Coca-Cola 600 week and weekend are as follows:
- Monday-Thursday: 9 a.m. – 4 p.m. ET
- Friday: 8 a.m. – 5 p.m. ET
- Saturday: 9 a.m. – 2 p.m. ET
For more details and updates relating to Fan Day, stay tuned to RFK’s social channels (rfkracing) in the coming days and weeks.
About RFK Racing
RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988, and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass 300 wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content, and experiential marketing campaigns. Visit rfkracing.com and follow the team on all social platforms @rfkracing.