Twang, creators of the original Beer Salt and premium flavored salt, sugar and spice blends, is proud to announce its sponsorship of Spencer Boyd for the 2023 NASCAR Craftsman Truck Series season with upcoming races in Kansas City, Bristol, Talladega, Miami and Phoenix. The partnership marks an exciting collaboration that resonates with the spirit of competition, innovation, and celebration that both Twang and NASCAR embody.
Throughout the 2023 season, Twang’s iconic logo will adorn Spencer Boyd’s truck, prominently displayed in five exhilarating races. On September 14th for the race at Bristol Motor Speedway, Twang will take center stage with a fully wrapped Beer Salt branded truck! For the remaining four races, Twang’s logo will proudly find its place alongside other sponsors on the vehicle.
“We’re revving up for an electrifying partnership with Spencer in the NASCAR Craftsman Truck Series Season,” said Edmundo Macias, Director of Marketing of Twang. “Just like the fast-paced action on the track, Twang’s flavorful offerings bring joy and excitement to food and drink enthusiasts nationwide. This collaboration perfectly aligns with our upcoming expansion into 3,500 Walmart stores across the country with our Lime & Lemon-Lime Beer Salt, and we’re eager to amplify our presence in the hearts of NASCAR fans.”
Twang’s partnership with Spencer Boyd goes beyond the racetrack. As part of this dynamic alliance, Twang will also engage fans through unique experiences and giveaways. Fans will have the opportunity to sample Twang’s wide array of products, adding a dash of flavor to their NASCAR experience. Additionally, Twang will take part in e-blast giveaways, offering fans the chance to win exclusive prizes and immerse themselves in a world of flavor with Twang.
Spencer Boyd’s journey in NASCAR is a testament to his determination and passion. With a racing background that started on dirt bikes and evolved through go-karts and short-track venues, Boyd has consistently demonstrated his prowess on the racetrack. His dedication to excellence aligns perfectly with Twang’s commitment to delivering premium products that elevate eating and drinking experiences.
As Twang continues to celebrate its rich heritage and legacy, this partnership marks a thrilling chapter in the brand’s story. From its humble beginnings in a garage to becoming a nationwide sensation, Twang’s journey mirrors the resilience and spirit of both Spencer and NASCAR.
Twang, founded by the Treviño family of San Antonio, has been adding fun and flavor to the lives of millions with its premium flavored beer salts, michelada mixes, and cocktail rimmer blends since 1986. What started as a small operation in a backyard garage has evolved into a 50,000-square-foot facility with a diverse range of products sold in thousands of retail locations across the country. Twang’s commitment to excellence and innovation is at the heart of its success.
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About Spencer Boyd:
When he was 14, Spencer Boyd’s family moved to Charlotte, NC, to be near the heartbeat of stock car racing. A fast learner of the larger and faster Legends Cars, he collected victories and championships, including the Rockingham Speedway (NC) titles in 2011 and 2012. Along with his 23 wins in 43 starts (average finish 1.7), he also won the NC state championship, and Touring Series championship and finished second in the INEX National Points standings.
Boyd graduated to competition at Hickory Motor Speedway, one of the most noted and challenging short-track venues in the United States. Boyd was not intimidated by the step up, winning eight of his first ten starts on the way to winning the 2014 Hickory Motor Speedway Super Truck Championship.
In his NASCAR debut at Martinsville Speedway, he drove up to fifth place at one point in the race. In all, Boyd competed in fourteen NASCAR races in 2016/17 with a best finish of 13th at Talladega. He competed full-time in 2018, driving the No. 76 Grunt Style Chevrolet Camaro in the NASCAR Xfinity Series, and finished fourth for 2018 most popular driver in his rookie season. Since 2019, Boyd has been piloting Chevrolet Silverado’s for Young’s Motorsports in the NASCAR Camping World Truck Series. He earned his first win in 2019 at Talladega.