Bethesda, MD – [November 12, 2025] — Collars & Co., the Shark Tank-backed menswear brand redefining men’s apparel, today announced NASCAR icon Jimmie Johnson as its newest brand ambassador. Known for his record-tying seven NASCAR Cup Series championships and enduring commitment to performance and precision, Johnson embodies the Collars & Co. ethos: elevated style that moves with you.
becomes
Austin Beers Becomes Youngest NASCAR Whelen Modified Tour Champion in Series History
Justin Bonsignore wins Virginia is for Racing Lovers 200 at Martinsville Speedway, finishes second in championship points
MARTINSVILLE, Va. (Oct. 23, 2025) – Justin Bonsignore took home the Martinsville Speedway clock, but it was Austin Beers’ time to shine as the 22-year-old became the youngest champion in NASCAR Whelen Modified Tour series history.
Chevrolet Becomes Presenting Sponsor of IROC
CHARLOTTE, N.C. (October 1, 2025) – IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This renewed relationship builds on a storied history between the two brands that has seen Chevrolet front and center for countless moments in IROC’s history.
Evan Rygielski Becomes 8th Different Race Of Champions Sportsman Modified Series Winner In 2025 With Maynard Troyer Classic VI Victory
Joey VanLare Returns to Victory Lane in Race of Champions Rocket Performance 602 Sportsman Modified Series
Williamson, N.Y. – (September 6, 2025) – The Race of Champions Sportsman Modified Series continued its streak of parity on Friday night at Spencer Speedway in Williamson, N.Y., as Evan Rygielski of Wilkes-Barre, Pa., captured his first career Series victory in the conclusion of the Maynard Troyer Classic VI.
eero Becomes Entitlement Partner For NASCAR CRAFTSMAN Truck Series Regular Season Finale at Richmond Raceway Aug. 15
RICHMOND, Va. (Aug. 5, 2025) – Richmond Raceway announced today that eero, an Amazon company and pioneer in whole-home mesh Wi-Fi systems, will become the entitlement partner for the NASCAR CRAFTSMAN Truck Series Regular Season Finale on Friday, Aug. 15. The official name of the race will be the eero 250.
Monster Energy Becomes First Title Sponsor of the SMX World Championship Series
New 5-Year Agreement Expands on Supercross Partnership to Power Entire SMX Calendar
ELLENTON, Fla. / MORGANTOWN, W.V. (August 1, 2025) – The SMX LeagueTM announces today, as first reported by Sports Business Journal, the signing of Monster Energy® as the first ever entitlement partner of the SMX World Championship series beginning in 2026. The landmark five-year, eight figure deal was brokered directly between the SMX League and Monster Energy. Monster’s deep history as title sponsor of the Monster Energy Supercross season is also extended through 2030 and expands to cover the entire SMX World Championship calendar.
Against All Odds: Dean Lambros Becomes Stafford Speedway’s 700th Different Feature Winner
(Stafford Springs, CT)—As Stafford Speedway approached the historic milestone of its 700th different feature winner, few would have guessed that 20-year-old SK Light rookie Dean Lambros would be the one to etch his name into the record books. Entering the 2025 season, Lambros had made just three starts in the SK Light division, with a best finish of tenth. His racing background consisted mostly of go-karts, Legend Cars with the Korner family and CJ D’Addario of 860 Motorsports, and a handful of races in formula-style cars—hardly the typical résumé of a driver expected to reach Victory Lane so early in their modified career. But Lambros defied the odds on June 27th. Driving Joey Ferrigno’s #67 Wicked Powersports / Skip Barber Racing School modified, he claimed his first SK Light win, and the 700th feature victory in Stafford history, in only his ninth career start.
All-Pro Auto Reconditioning Becomes Primary Sponsor of William Byron
- AUTOMOTIVE RECONDITIONING SERVICES LEADER EXPANDS HENDRICK MOTORSPORTS PARTNERSHIP THROUGH 2030
CONCORD, N.C. (June 24, 2025) – Automotive cosmetic appearance services leader All-Pro Auto Reconditioning will become a primary sponsor of two-time DAYTONA 500 champion and current points leader William Byron through the 2030 season, representing an expansion of its existing partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports.
In 2025, All-Pro will appear as a primary sponsor of Byron’s No. 24 Chevrolet at two high-profile events: the Chicago Street Race on July 6 and the Cup Series playoff opener at Darlington Raceway on Aug. 31. The company will continue to grow its presence in subsequent seasons, serving as a primary sponsor for two races again in 2026, four races in 2027 and six races annually from 2028 through 2030. (more…)
Tristan McKee Earns First CUBE 3 Architecture TA2 Series Win at Mid-Ohio, Becomes Second-Youngest Winner in Trans Am History
- Odrick Tallies Second Pro/Am Challenge Victory of 2025
LEXINGTON, Ohio (June 22, 2025) – Tristan McKee (No. 28 Spire/Gainbridge/SLR-M1 Chevrolet Camaro) earned his first-career CUBE 3 Architecture TA2 Series victory in style, leading every lap on his way to Victory Lane at Mid-Ohio Sports Car Course. After claiming the point position when his teammate Corey Day (No. 17 HendrickCars.com/SLR-M1 Chevrolet Camaro) went off course in the first turn of the race, the second-place starter put on a display of pure dominance, driving away from his competitors and repeating the feat for multiple restarts.
Lanie Buice Becomes First Female Driver at Victory Junction’s NASCARnival Celebration
- ARCA and CARS Tour driver inspires children living with complex medical and physical needs during Victory Junction NASCARnival pit stop challenge
RANDLEMAN, N.C. (Jun. 18, 2025) – Lanie Buice made history this week as the first female driver to participate in Victory Junction’s NASCARnival pit stop challenge, a summer highlight at the year-round camp that provides life-changing, fun, and empowering experiences for children living with complex medical and physical needs.
Held weekly during summer camp sessions, NASCARnival transforms Victory Junction into a carnival-style celebration with games, face painting, music, food, and a NASCAR-themed pit stop demo led by real pit crews and drivers.