RICHMOND, Va. (Aug. 5, 2025) – Richmond Raceway announced today that eero, an Amazon company and pioneer in whole-home mesh Wi-Fi systems, will become the entitlement partner for the NASCAR CRAFTSMAN Truck Series Regular Season Finale on Friday, Aug. 15. The official name of the race will be the eero 250.
“We’re delighted to welcome eero as a new partner to Richmond Raceway with the entitlement of our NASCAR CRAFTSMAN Truck Series event,” said Richmond Raceway President Lori Collier Waran. “A race this significant on the series’ calendar is deserving of an equally suiting partner, so it’s exciting to have an innovator in the home internet industry help crown a regular-season champion in the eero 250.”
eero is famed for revolutionizing home Wi-Fi with the introduction of the first mesh system in 2016, making connectivity faster, more dependable, and easier to manage. As a brand committed to seamless internet coverage, eero’s partnership with Richmond Raceway underscores the company’s continued investment in innovation and community engagement in high-energy, tech-forward environments like NASCAR.
“We’re excited to bring eero’s name to the track as the title partner of the eero 250,” said Laura Levine, Head of Marketing at eero. “Just as NASCAR drivers rely on precision and performance to navigate the track at Richmond, millions of households count on eero to deliver fast, reliable connectivity throughout their homes. This partnership perfectly aligns our commitment to speed and reliability with NASCAR’s passionate fan base who understand that every millisecond matters – whether you’re crossing the finish line or streaming content at home.”
The eero 250 will serve as one of three action-packed races as part of the NASCAR Weekend at Richmond Raceway presented by Who’s Your Driver, Aug. 14-16. The summer showcase will fire off with the NASCAR Whelen Modified Tour in the Virginia is for Racing Lovers 150 on Thursday, Aug. 14, followed by the eero 250 where drivers will have one last shot to clinch a playoff berth in the NASCAR CRAFTSMAN Truck Series. The action will conclude with the awaited return of Saturday night racing in Richmond as the stars of the NASCAR Cup Series look to secure a playoff berth in the Cook Out 400 at 7:30 p.m. ET on Aug. 16.
Fans should secure their tickets now at http://www.richmondraceway.com.
About Richmond Raceway
Richmond Raceway will host its NASCAR weekend on the iconic ¾-mile D-shaped oval Aug.14-16, 2025. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater.
For more information, visit richmondraceway.com, richmondracewaycomplex.com, or vaculive.com.
About eero
eero was founded to make wifi and networking the way they should be—fast, reliable, secure, and, most importantly, easy to use. After introducing the first home mesh wifi system with a high-quality design that blends into its environment and technology that intuitively works behind the scenes, eero became known for sweating every single detail and delivering award-winning hardware and software for homes, businesses, communities, and service providers. Founded and headquartered in San Francisco in 2014, eero is an Amazon company. For more information, visit eero.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.