BRYAN-COLLEGE STATION, April 16, 2025 — Texas A&M University is revving its engines for a return to NASCAR in 2025 through a season-long partnership with Haas Factory Team (HFT), building on the university’s 2024 involvement with the Gene Haas-owned organization. Additionally, Texas A&M is making its NTT INDYCAR SERIES debut as a sponsor of fan-favorite driver Felix Rosenqvist for the 2025 season.
WHAT: A season-long associate sponsorship of Haas Factory Team #41 Ford Mustang driven by Cole Custer, with a full sponsorship of the HFT #41 at the Coca-Cola 600 in Charlotte. Texas A&M will also prominently appear on the helmet and uniform of INDYCAR star Felix Rosenqvist.
WHEN: The remainder of the NASCAR and NTT INDYCAR seasons. While these opportunities offer season-long exposure, they reach their apex Sunday, May 25, the day dubbed the ‘Greatest Day in Motorsports.’ Two races, 1,100 miles: the Indianapolis 500 in the afternoon, followed by NASCAR’s Coca-Cola 600 in the evening, both celebrating America and honoring our nation’s fallen military service members.
WHY: The university’s renewed presence in motorsports enables Texas A&M — one of the country’s top-ranked public universities renowned for producing service-minded citizens and world-changing research — to step forward as a force for good in front of some of the nation’s largest and most passionate fan communities.
QUOTES:
“These partnerships with HFT and Felix Rosenqvist will bring the Aggie Core Values of Excellence, Integrity, Leadership, Loyalty, Respect, and Selfless Service to the national stage in front of one of the most passionate, patriotic, values-aligned audiences in America,” said R. Ethan Braden, Texas A&M Vice President and Chief Marketing and Communications Officer. “We’ll also showcase Texas A&M’s appreciation for our country and our military on Memorial Day weekend, when we honor those who made the ultimate sacrifice and reaffirm our commitment to becoming the nation’s top university for veterans.”
“I’m proud to carry the Texas A&M branding on our No. 41 Ford Mustang this season,” Custer said. “It was a productive partnership in 2024, so we look forward to expanding the relationship and raising awareness around Texas A&M’s commitment to our country’s military personnel. The Aggie Core Values align well with our philosophy at Haas and resonate with the NASCAR fanbase.”
“I’m excited to partner with Texas A&M for the 2025 INDYCAR season and support their efforts to honor our country’s military-affiliated personnel,” Rosenqvist said. “Texas A&M has a powerful message and inspiring culture, and I look forward to collaborating with the university to help share its story this year. It’s an honor to be associated with an institution that is wholly committed to making a local and global impact.”
Photo: Texas A&M Website