JR Motorsports and Unilever Expand Partnership into 2023

MOORESVILLE, N.C. (Jan. 10, 2023) – JR Motorsports and Unilever, one of the world’s leading suppliers of food, refreshments, home and personal care products, have reached a milestone as they extend their partnership into its 15th year in 2023, the team announced today.

In addition, the organization confirmed that NASCAR Hall of Famer Dale Earnhardt Jr. will make his annual return to the Xfinity Series this season with a Unilever-branded No. 88 entry at Bristol Motor Speedway (Sept. 15) while full-time driver Justin Allgaier showcases Unilever primaries in six races with the No. 7 team.
“We’ve been partners with Unilever since the very early days of JR Motorsports,” said Earnhardt Jr., who will continue in his role as brand ambassador for Unilever. “They’ve been with us as our program has grown and been an important part of our success – on and off the track. They’re a key component of our company. I’m grateful for their support, and I’m happy to watch our partnership continue to grow.”
Unilever entered its first year of partnership with JRM in 2009, when the team was a two-car operation in its fourth season of full-time NXS racing. A decade-and-a-half later, Unilever is now JRM’s longest-tenured partner and one of the longest-running active sponsors in NASCAR where it will utilize JRM’s racing partnership to continue to market consumer brands like Hellmann’s.

“We are so proud and excited to continue our partnership with Dale Jr. and his team at JR Motorsports,” says Ben Crook, VP/GM Dressings & Condiments Unilever North America. “The equal passion that NASCAR fans have for their favorite brands like Hellmann’s and drivers like Dale Jr. is what makes this partnership so special. We look forward to continuing this ride with Dale for years to come.”

Unilever offers products in multiple categories, including mayonnaise, dijonnaise, and white spoonable dressings products, ketchup, ice cream, frozen yogurt, and frozen confectionery desserts; personal care products, including men’s hair shampoo, men’s hair conditioner, men’s hair styling products, men’s body wash and men’s deodorant.
Earnhardt Jr. will bolster his streak of racing a Unilever-branded Chevy every year since 2009. Last season he drove the No. 88 Hellmann’s Chevrolet, which carried a special fan-voted paint scheme, at Martinsville Speedway.
Allgaier, too, has found success with Hellmann’s, taking the Unilever brand to Victory Lane twice in 2022 in races at Darlington Raceway and Nashville Superspeedway. Details on the schedule, track locations and featured brands for the races with Allgaier and the No. 7 team will be forthcoming.


Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
– improving the health of the planet;
– improving people’s health, confidence and wellbeing; and
– contributing to a fairer and more socially inclusive world.

While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.

For more information on Unilever U.S. and its brands visit: http://www.unileverusa.com

JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 22nd year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR Xfinity Series where it currently fields four full-time teams and earned championships in 2014, 2017 and 2018. The company also races in Late Model competition and owns five championships in regional Late Model divisions and added a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit http://www.jrmracing.com.

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